A new direction for George at Asda? Through this Buying and Merchandising module, more unconventional approaches towards their existing menswear ranges were developed, including the use of recyclable materials. From this, the range plan was selected to present at Asda George HQ in front of the Buying Team and Head of George, whereby I was offered an internship with them. Skills learnt: Adobe Illustrator for CAD development, deeper dive into customer segmentation using models such as the Acorn Classification, and how to develop an industry standard critical path. Additionally, my presentation skills were developed in my approach and personal delivery to industry professionals.
