STOP EDADISMO STRATEGIC CONTENT PLAN
TEAM E MVDM O1
JUNE 18, 2018
STRATEGY Narrative Goals Communities Content Measurements
FINAL PROJECT
#STOPEDADISMO
(ageism)
This is an awareness program dedicated to promoting a positive image of the elderly, with emphasis on disseminating a more realistic and diverse vision of these people.
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GOALS
ONE
TW0
THREE
Show the elderly in a positive way, using messages to face ageism (#stopedadismo)
Inform IE students about Ageism while fostering  good practices both professionally and personally
Inform and show the collaboration between Los Argonautas, LL&C, IE University as entities committed to spreading a realistic and positive image of elderlies
#STOPEDADISMO
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COMMUNITY
IE University Students Need to feel compelled by content Needs to seem relatable Needs to hit on an emotional level Community of Madrid Need to be legal and in-line with their guidelines Companies related to elderly Has the same goals as the NGO
#STOPEDADISMO
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TALKING ABOUT... - Ageing and how to face it - Importance of their family - Avoiding negative stereotypes - Promotion of active and healthy lifestyles - Changing negative standards and perceptions into positive ones starting with themselves
#STOPEDADISMO
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Existing Content
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Challenges...
Infoxication // Humanization // Hypertransparency FINAL PROJECT
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Infoxication...
develop new content approaches
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Social Media
FACEBOOK: With this campaign we aim to sensitize society about what is Ageism, how it can be avoided and to show it as something positive. We will be raising awareness for #StopEdadismo
#STOPEDADISMO
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Social Mood
FACEBOOK: Generally Positive Related to emotions, trust, and shared collaborationÂ
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Content Calendar FACEBOOK: Scheduled posts- mix of videos, pictures, quotes, etc. All with the call to action to join the movement and visit our website. Posts scheduled during the time Los Argonautas users are most active.
#STOPEDADISMO
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Content
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Content
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Content
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Challenges...
Infoxication // Humanization // Hypertransparency FINAL PROJECT
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Humanization...
getting reccommendations
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Humanization... Europa Press
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La Vanguardia
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El Economista
// Mayor Actual
// Nosotros los mayores
// News 3edadng FINAL PROJECT
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Humanization...
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Challenges...
Infoxication // Humanization // Hypertransparency FINAL PROJECT
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Hypertransparancy...
winning reputation
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Hypertransparancy...
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Hypertransparancy...
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Results
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Thank you!
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