Client: Karen Kilgariff & Georgia Hardstark from “My Favorite Murder” Podcast
By: Jessica Gomez - 01
BACKGROUND My
Favorite
podcast
hosted
Hardstark. show
Murder
has
Since
broken
enthusiastic, came
out
in
nationwide
A
top
My
10
up
hit
true
Kilgariff
inception
download
on
Murder
Stone
this
in
crime and
spring
for
2016,
and
“Murderino”
comedy
Georgia
early
records
iTunes’ has
Weekly,
the
sparked
fan
the
is
and a
comedy
been
The
magazine.
enthusiasts,
comedian
Hardstark
its
droves
regular
crime
Karen
interactive
Entertainment
true
the
base
an
who
sold-out
tour.
Favorite
Rolling
by
is
featured
Atlantic,
Aside
Karen
television
writer
and
podcast
from
host
for
Channel.
Karen & Georgia
in
Nylon
and
being
avid
Kilgariff
writer
chart,
and the
is
a
stand-
Georgia Cooking
PREMISE & PURPOSE The as
style
they
other
of
the
each
tell
“mini”
provided facts,
by
the
in
with
depth
idea
is
to
user
can
Georgia
this
the
stories
be
see. Some and
the
Mode”. and
of
which
the
will
themselves
in.
of
hand
the
first
through. and he
let
or
and
she
to
“die”.
because Survival the
it
is
As
right
a
the
stories. and
number
the
user The
of
this
inform
the
to
to
will
the
and
“Survival
in
voiceovers
they will
pause
let
them
story lead
engaging
to
life
project
consumer.
If
know
will
and
themselves
the
went
survive.
answers
come
can’t
stories
voiceover
is
their
immerse
with
next
immerse of
on
different
what
project
purpose
information
into
screen
wrong
podcast
can
and
The
podcast
and
out
the
as
etc..
listener
one
screen
answer
the
highlighted
come
The
and
Karen
go
more
Karen’s
the
the
darker
do
Karen
mention
of
which
to
the
whole,
making
entertain
what
go
which
stories,
to
be
mention
to
“survival”
option
will
is
further
that
witness
wrong,
certain
Mode,
actual
both
A
the
old
include
actions
decide
chooses
continues. you
account
in
information
pick
they
includes
Georgia
will
murders
episode.
where
listeners
stories to
each
seek
screen
certain
user
highlight
the
get
of
In
references.
website
to
an
Animations
Before
the
turn
in
podcast
have
story
Karen
episode.
project
This
and
stories
survival
user
my
space
them
each
and
hometown
told
other
the
will
will
specific
on
in
other
of
external
host’s
project This
with
see
discuss
and
room
Karen
Georgia
each
podcast.
allow
that
to
For
the
storage
engage
able
Georgia
enter
also
read
immersive
their
desk,
will
they
stories
an
virtually
podcast,
story
premise
these
record
website
murder
pictures
the
create
apartment,
both
audience.
characters, of
and
one
follows
episodes,
Because
on
show
is
with
into to
Just to give you a tiny idea of what all of this might look like:Â
Welcome Page "Enter Podhub"
First Screen (Homepage)
Explore the Room
Storage Room where you can rummage through previous murder stories in depth
Mock-up of "Karen's Desk" where you can discover more about the podcast
On Karen and Georgia's actual website they have external links and references to what they mention in their podcast, this information will be integrated into this program in a more interactive way.
AUDIENCE & MARKET This
project
well
as
is
those
mystery, market
it
will
most
with
hosts,
having
a
murder
feel I
are
and
Karen
cases
to
intrigued
talk
There
most are
you
go
is
massive this
content
the
can
to
a
room
feeling
interact in
by
listen
same
this
further
about
a
people
in
as
with
with
podcast
enhance
which and
they
the
they
want
listeners
content-
When
like
in
podcast
comedy.
enhance
website
Georgia
who
interactive.
podcast the
and
to
murder-themed
we
making
people
murder,
for
project
intended
by
with
depth
in
the
in
a
weekly.
MEDIUM & PLATFORM The
ideal
form
of
an
through
a
creating control the to
medium app
or
a
of
mobile what
actually a
option.
on
the
(201,439
members)
following
that
users
information
is
be
post
would
people
most
as
already
are
willing of
this likes
with
the
looking
and
Group
huge
there.
and
posting
their
own
stories
platform
that
they
can
ideal.
more
accessible
established are
of
Because
(194,374
engage
used
However,
advertising
the
be
have
experience.
Page
well
can
on
interactive
would
a
and
we
many
the
be
strength
application.
be
create
as
can
that
The
that
an
would
website
how
can
followers)
one
be
would
204,663
the
is
user
download
project
mobile.
app
can
a
We
website
of
or
the
website
this
even
desktop
limitations
this,
for
for
go
Most
additional so
having
through
NARRATIVE ELEMENTS The
main
narrative
Georgia plots
as
storytellers.
each
specific
with
its
stories
decides
on
fit
The
protagonist
can
decide
the
answers
one
The
into
of
the
the
major
be
website
and
However,
be
in
also
can
way
to
be
they
don’t
we
a
able
choose
podcast’s
if
a
are
to
if
their and
face
the
the
element
choosing. or
she
based
on
immersed
project
non-knowing
website
and
works.
website user
easily.
to
will
podcast
interactive
action
the
user
he
not
mini
stories.
will
to
on
the
become
user
a
based
as
they
and
different
or
the
the
call
of
user
how
which
navigate
be
survival
new
know
Karen
narrative
survival
the
make
in
clear
the
of
challenges
possibly
done
they
the
stoieis
becomes fate
will
However,
Mode”
survival
their
be
characters
tell.
“Survival
would
They
own
they
will
in
element
would
There
subscribe
to
will the
podcast.
While
the
podcast
theme
is
most
wants case,
to he
actual
of
case,
mentioned will
be
a
in
in
will
the
on
able
due
also
a
to
yet
and
the
hosts
be
the
tone
when
delve etc
the
the
user
murder
into
the
(which
tone
thrilling.
the
to
certain
accounts,
podcast)
darker
will
mystery,
However,
depth be
and
comedy
which
pictures,
little
a
project.
more she
murder
as
banter
the
go or
on
labelled
light-hearted for
is
for
are this
all
USER'S ROLE AND POV The
user
will
play
Georgia
and
Karen
impact they
the
want
survival
to
delve
mode,
survive
story
and
the
will the
be
or to
external
podcasts
himself
speaking
by
to
choosing into
decisions
story
able
of
deeper
their
the
role
are
narrative
throughout
they
the
will
not. read
the
material
them.
in
and
When
They
as will
stories
the
case
of
choices
whether
choosing
story
in
mentioned
(documentaries,
herself
whose
or
impact
or
pictures,
a
its in
they story
entirety
the
videos
mentioned..)
CHARACTERS Non-player serve
as
helper
survival hints,
mode,
facts,
favorite that
for
deeper
for
and
help
help
the
“Stay
the
look
deeper
in
the user
a
box
with
know
he
the or
where
This
Georgia
sort
story
will
been
materials she
have
will
you
as
and
to
their
delve
Karen they
will
want
to
personal location,
rummaged turn
already
In
storage
gets
category,
has
They
murdered”)
the
story
include
by
give
get In
Karen. journey.
(such
user
which
the
will
don’t
the
choosing
into.
specific
they
navigate.
stories,
recommendations, Once
Sexy,
user
and
throughout
encouragements
past
user
Georgia
example,
example,
into
are
figures
quote:
will
room,
characters
grey
seen
through
to
it.
etc..
let
the
STRUCTURE & INTERFACE The
project
the
user
if
they
“Podhub”. where
The
they,
endpoints all
the
divided
Karen”,
able
to
the
are
in
navigate
places
in
the
“Get
know
Survival
icons
in
and
want
360
visit
room
or
where
project
the
will
and
Story
The
user
either
degree
the
The
user
Georgia
keys
using
to
The
Mode”.
a
Karen’s
room,
the
“Visit
control
asks
podcast.
with
mode.
to
and
storage
or
it
living
their
desk”,
rooms
they
Karen’s
kept,
with
where
Georgia
record
Karen’s
the
is
survival
“Play
certain
enter
life,
units:
around
clicking
to
homepage
either
dying into
a
place
stories
Room”,
looking
of
be
“Explore
Storage be
want
real
can
or
with
next
in
past
surviving be
starts
by
way
mouse
will
to
or
by
hover
explore.
STORYWORLD & SUB-SETTINGS The
world
however the
is
based
fictional
experience.
when will
the
be
user
in
the
on
elements
Most
is
reality
will
and
will
be
immersed
be
set
into
true
added
in
a
stories,
the
to
enhance
present,
specific
story
but it
past.
USER ENGAGEMENT The
fact
that
this
extension
of
important
goal
about
a
the
story
podcast.
project
podcast
of
the
that
They
want
accounts,
pictures
explore
new
they of
a
decide
tension
certain
to or
story
to
as
he
do
the
survival
serves will
user or
she
go
in
videos,
they
story.
is
to
try
has
kind
depth or
as
the
to
heard and
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Mode,
put
a
engage
haven't
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is
as
user.
find on
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there
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the
see
want
heard
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of
witness to
before. will
be
protagonist
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lot of
a
OVERALL LOOK AND SOUND Animation, The
environment
fantasy
as
however We
graphics
will
sound
the
design
feature
use
will
be
the
user
is
will
mix
of
on
form
present. and
stories
will
be
added.
voice-overs
as
that
engaging
real
of
present
music
be
reality
fantasy in
very
all
of
based
audio
atmospherical
material
a
is
elements
to
texts
again
project
some plan
is
and
each
unit
corresponds
and
will to
the
with.Â
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USER'S JOURNEY TREATMENT Main they
elements go
of
through.
apprehensive. and tell.
delve They
explore
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die
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on
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either
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choices
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journey
story
those
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anxious
BUDGET