Abuelo Village 2018 proposal

EVENTS CREATION - 01 - TERM 3

ABUELO VILLAGE 2018

Concept + StrategyÂ

MAD COMMUNICATIONS

THE CONCEPT

An ideal event in partnership with the NGO organization, Los Argonautas and IE University to promote the NGO's initiave #Stop Edadismo. This initative encourages healthy and active lifestyle of the elderly while working to change negative stereotypes against of the elderly (edadismo).

Our event will connect the elderly with IE Students (our main target audience) to help bridge the gap of the misunderstanding about ageism.Â

ATTENDEES 01

IE Students and their family

02

Notable elderly and Grandparents

03

IE Faculty and StaffÂ

Location:

IE LAW SCHOOL Castellรณn de la Plana 8 Madrid, Spain, 28006 Courtyard

COMPANY.COM

SPONSORS We want to reach out to sponsors that are in line with the vision of our NGO.

Mercadona

City Life

Sanitas

Holiday Gym

Sabadell

COMMUNICATIONS To get the word out we will be using the following platforms to attract our audience to our event:Â

IE Social Media + newsletter IE Social and Charity Club Llorente & Cuenca network Los Argonautas FB Page Los Argonautas Website

PRE EVENTS:

PULL STRATEGY - We will be hosting a "Super Grandparent" online contest before the event.

- We will encourage all IE students to provide us a short video on why their grandparent is the best in order for a chance to win a free flight for their grandparent(s) to Madrid to participate in Abuelo Village.

- There will be approximately five winner.

- We also want to reach out to students beforehand to either invite a local elderly person they know to join the event through word of mouth.

FOOD & DRINK Nothing like grandma's cooking We will reach out beforehand to contract local grandparents (with nieces or kids at IE) to provide homemade food for the "Best Homemade Food" contest.

We will also have a "Best International Homemade Dish" contest in which the cooks are IE students but they can only cook special recipes their grandparents have passed down to them. (Ex: Grandma's secret special apple pie).

ENTERAINTMENT Elderly can do things as good as us Because we are partnering up with Los Argonautas we will include some of the participants of their program "Mayores Maestros" in which the elderly teach on certain topics to come speak at the event.

Many of the elderly people who are active members of Los Argonautas also have special talents such as a famous couple who is known for dancing on chupitos.

We will also encourage IE students to bring local elderly people with notable talents to us in order to have them perform as well.Â

ACTIVITIES let's get this party started First and foremost we want to raise donations for Los Argonautas. At every corner we will have a "Become a Friend" donation station where there will be a active participant of the NGO there to tell you more. We will also hold a silent Art Auction where the work will come from the art program of the NGO. We will also do some raffles like "win a painting class with..." in which people can win an experience with an elderly person.Â

AGENDA 12PM

Set up + Decorate Booths

1PM3PM

Set up Food Station

4PM

Event Starts

5PM

Introduction

5:3O PM

6PM

Entertainment: Performance by the dancing couple Silent Auction begins //Â Special lecture by Mayores Maestros particpants

6:3O PM

Introduction of "Super Grandparent winner"

7PM

Announcement of cooking contest winners

7:30 PM

Raffle Winners

8PM

Closing Remarks

Join us in our mission!

THANK YOU STOPEDADISMO.COM