portfolio | JÉRÔME PICHÉ
TABLE OF CONTENT
Design Process Transportation Design Product Design
Personal Infos
DESIGN PROCESS
Design Opportunity
Research
Insights
Ideation
Preliminary Concepts
Final Direction
Prototype
Refinement
Final Concept
TRANSPORTATION DESIGN
Evolution of my drawings
1998
2008
2000
2006 2004
2010 2012 2013 2014
X Brand Exercise | Winter 2013 “X” is a personal brand exercise project. The goal was to create a new bold automotive brand that would stand out of the actual mundanity of carrelated brands of today by focusing on the access rather than ownership. The brand would offer a shared-fleet of electric vehicles to its members. “X” is the proof that everybody can have access to personal mobility while having a sense of premium vehicle in the most minimalistic aspect possible. The name of the models were chosen upon their proper segment. For exmaple, the Microcar would be named “X.A” because it belongs in the A-segment.
Moodboard
Market Analysis + Positioning
Premium
Low Profil
X
Bold
Minimalist
Accessible
Bold
Avant-garde
XA
Micro car
XB
Sub compact
XC
Compact
XD
Mid-size
XE
Grand tourer
Transit 950 Future Art Center Transportation | Fall 2014 Transit 950 is a cyclist oriented transit area. This project was an Advanced Concept and Systems Design Studio at the Art Center College of Design, within the Graduate Transportation Design program. The goal was to understand the needs for a growing cycling culture aoround the school and come up with a viable solution that could be implemented in a couple of years from now. Transit 950 is the result of researches and insights done on the 2 campuses around Pasadena, CA. The South Campus on 950 S. Raymond Ave was chosen for the purposes of being easier to embrace a bike culture because of its location and its proximity to some points of interest in the city such as the LA Metro rail, parks, restaurants, etc.
Problem Finding
Idea (Ecosystem)
There is an actual augmentation of people cycling to the Art Center College of Design’s South Campus. However, there are major lacks into the system of infrastructures that supports cycling at the school. Location : Art Center College of Design South Campus
Framing Question What Art Center can do to make it possible, by improving biking facilites, to encourage more people to commute with their bicycle?
With Transit 950, the Art Center College of Design is contributing to fulfils of the cycling community needs around the South Campus and the city of Pasadena.
Transit 950 Master Plan
Primary Research Contextual Insights
Secondary Research
BMW i.D Bachelor’s Thesis Project | 2013-2014 BMW iD is an mobility service on demand for 2050 megacities. The vehicle on demand is semi-autonomous and meets the needs for freedom and mobility of citizens, regardless of age. BMW iD embodies a significant change in the current paradigm of the automobile : the complete deprivation of a vehicle. The service provides all the benefits of driving and mobility while the issue of maintenance remains the responsibility of the service provider who is also the manufacturer. Thus now, the user uses the mobility rather than the vehicle. This is not a sponsored project.
MOBILITY 2.0
Researches
Design Criterias ENVIRONMENT
CONFLICT
Maintenance 3R approach End of life Functionality Costs
Energy required Security Use
Performance Norms
OBJECT Technology
Encorporation Ergonomics
Materials Production
SOCIAL
Lifecylce
Experience
USER
Aesthetics
EMPIRE BMW GINA philosophy
Sustainability
3 prospective avenues for 2050
3 concepts (based on the 3 key factors of a car : avatar+environment+mobility)
Avatar
Brand Philosophy
Avatar - Intracity + Intercity - 1 Person - Flashy - Fast - Pleasure of driving
EXPERIENCE BY INNOVATION.
Mobility
Mobility - Intracity - 2 People - Simple - Human-powered - Shared
System
ELECTRIC VEHICLE 2 SEATER 4 WHEEL MOTORS SEMI AUTONOMOUS
INTEGRATED MOBILITY SERVICE
FITS YOUR NEEDS FOR MOBILITY
Environment
Environment - Intercity - 1-10 Passengers - DIY - Nature-powered - Modular
NORTH AMERICA
MEGACITIES
INNER CITY
Ideation
BMW’s Iconic Double-kidney Grill Evolution
User Scenario
Interior and Configurations
DYNAMIC DRIVING
RELAXATION SPACE
WORKSPACE
UTILITY SPACE
The Future Role of Cars
WHAT DO WE WANT THE CAR TO BE IN OUR LIFE?
PRODUCT DESIGN
Cubilé Ambiant Lamp | Fall 2011 As part of a team studio project in school we had to develop within a month, a product from A to Z, from sketches up to sales. We had to produce a number of 12 products (mostly identicals). My team and I decided to create a unique lamp. We wanted this product to be a classic/ modern lamp which is made of solid wood (Padouk, Boubinga, Canary wood, Lacewood). The LEDs light is diffused through acrylic panels at the ends and middle of the lamp. It’s basically a cube cut in half by a diagonal. To open it, you have to twist the bottom and the top parts so it lets the light emerge from the 2 sections. I mostly work on the lighting aspect and all the electrical connections of the product. Collaborators Philippe Buithieu-Martel Nicolas-Patrick Thérien
Ideation
Materials and Production
Final Product
Asics Footwear | Spring 2014 Personal project based on my second passion on footwear-related products. What could look like a shoe from taking a brand (Asics Onitsuka Tiger) and trying to apply a different theme (Star Wars) on it. It’s mostly free hand sketching and photoshop rendering and illustraition.
Bauer Hockey Internship | Summer 2013 In the summer of 2013, I had the chance to have an internship at Bauer Hockey Corp. as a Designer. I’ve worked with the Designers on projects for the upcoming seasons 2015-2016. I worked on player’s gloves, roller-hockey pants, goaltender’s helmet graphics, skate footbed and player’s girdle. Unfortunately, the contract signed prevents me from talking in detail about the projects I’ve worked on this summer. For confidentiality reasons, I also cannot show pictures of the process, sketches or anything that has been done for Bauer Hockey Corp., because this material belongs to them. However, I’ve done work apart to show an example what I’ve could done during this internship. All the sketches and the renders are fictional products.
The Value of Objects
EACH OBJECT HAS AN INTRINSIC RELATIONSHIP WITH PEOPLE.
Skills 2D
3D
Various
Brand Strategy Brainstorming Marketing Sales pitch Photography
Jérôme Piché Education
Master’s degree | Transportation Design Art Center College of Design | Pasadena, CA(USA)
Interests
Cars : been drawing them since 8 Sports : played hockey my whole life Art and fashion
About me
Born and raised in a cultural-oriented neighborhood called Le Plateau-Mont-Royal in Montréal, Québec. I tend to defy and bring a new vision to the actual mindsets. I love to meet new challenges.
2014- in course Bachelor’s degree | Industrial Design Université de Montréal | Montréal, QC (CAN) 2010-2014
Experience
Contract / Freelance | Industrial Designer Bauer Hockey Corp. | St-Jérôme, QC (CAN) Sept 2013 - May 2014 Internship | Industrial Designer Bauer Hockey Corp. | St-Jérôme, QC (CAN) May 2013 - Sept 2013 Internship | Industrial Designer Parallaxe Design | La Pocatière, QC (CAN) June 2012 - Aug 2012
Language
French | Native English | Speak fluent
+1-626-710-8134 jeromepdesign@gmail.com behance.net/jeromepiche Bsc Industrial Design Msc Transportation Design (In course)
JÉRÔME PICHÉ
DESIGNER