portfolio | JÉRÔME PICHÉ
TABLE OF CONTENT
Design Process Transportation Design Viscom Branding JLR+Intel Sponsored Project Strategy Bachelor’s Thesis Project Product Design Lamp Product Development Pensole Footwear Academy Bauer Hockey Internship Personal Infos
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DESIGN PROCESS
Design Opportunity
Research
Insights
Ideation
Preliminary Concepts
Final Direction
Prototype
Refinement
Final Concept
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TRANSPORTATION DESIGN
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Evolution of my drawings
1998
2008
2000
2006 2004
2010 2012
2014
2015
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Viscom Art Center College of Design | 2014 - 2015 Compilation of various work done at the Art Center College of Design. Mostly visual communication work. Analogue and digital.
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Viscom
Canson Drawing
Canson Drawing
Canson Painting
Modern BMW 2002 Turbo Interpretation
Digital Canson Painting
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Car as a metaphore : super heroes and villains
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X Brand Exercise | Winter 2013 “X” is a personal brand exercise project. The goal was to create a new bold automotive brand that would stand out of the actual mundanity of carrelated brands of today by focusing on the access rather than ownership. The brand would offer a shared-fleet of electric vehicles to its members. “X” is the proof that everybody can have access to personal mobility while having a sense of premium vehicle in the most minimalistic aspect possible. The name of the models were chosen upon their proper segment. For example, the Microcar would be named “X.A” because it belongs in the A-segment.
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Moodboard
Market Analysis + Positioning
Premium
Low Profil
X
Bold
Minimalist
Accessible
Bold
Avant-garde
XA
Micro car
XB
Sub compact
XC
Compact
XD
Mid-size
XE
Grand tourer
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Jaguar Dynamics Jaguar Land Rover + Intel Sponsored Project | Winter 2015 Transdisciplinary sponsored studio by Jaguar Land Rover and Intel between Interaction Design and Transportation Design departments at the Art Center College of Design. 4 months project followed up by a symposium (Autospaces 2025: Future Car Experiences, May 21 2015) Initial brief : How would the human interaction in a car would be affected by the future upcoming automation? Team Project: Nirbhay Agarwal (engineering, audio/video) John Britton (creative direction, design) Sung-Jin Lim (interaction design) Jérôme Piché (creative direction, design) Co-leader : Visuals (Ideation, moodboards, sketches, renders, 3D models) Making (Wood work, armrests, overall architecture of the demonstration buck) Presentation Layout (Creative direction, storytelling)
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The World in
2025
An immersive and tailored interior experience Liquid Modernity + Internet of Things
Variable Level 4 Automation
Urbanization + Shared Economy
Auditory
Selective Noise Cancelling Increased focus on both a driver and passenger centered automotive experience.
An environment that is constantly connected, accessible, and in motion.
An increasingly urban and shared world will create a need for enhanced personalized spaces.
Problem Space
Binaural Sound Environment
Visual
Seamless Communication
Physical
Variable Lighting
Prototype +
Personalized Climate
Materials
Reclaimed Wood
Human Interaction Complexity
Multifaceted Lives
Sustainable Leather
Density
Jaguar DNA
Premium
Leisure
Access
Design Criteria
Enhance authentic experiences through bespoke environments. Create an interior design utilizing timeless, simple, and elegant forms, built with high quality materials.
Premium Sophisticated tailored environments that allows for quality human interactions. Leisure The freedom to move fluidly through various immersive experiences.
Access Enhanced connectivity allows for free and uninhibited access.
Haptic Wood Surfaces
Voice Controled Communication
Advanced Biometrics System
Voice Comprehension
Visualization
Eye Tracking
Body Cognition
Embrace behind the curtain technology by providing simple and accessible interfaces, while still allowing for a fully optimized technological experience. Utilize sustainable materials and methods that will be required for premium goods in 2025.
Backlit Wood Veneer
Augmented Reality Windscreen
Final Presentation + Demonstration
Testing
The Jaguar Dynamics concept is an immersive and tailored interior experience based on auditory, visual and physical human senses. It utilizes selective noise canceling to give the occupants a more personalized experience within the shared interior, binaural sound environment for a better immersive 3d sound, and seamless communication. It also utilizes variable lighting and climate zones for a totally personalized experience. With the help of premium materials like reclaimed wood and sustainable leather; the Dynamics concept creates visceral and behavioral emotional connections with the vehicle. Human interactions are simplified and enhanced with behind the curtain technology allowing for haptic wood surfaces and voice-controlled communication.
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Transit 950 Future Art Center Transportation | Fall 2014 Transit 950 is a cyclist oriented transit area. This project was an Advanced Concept and Systems Design Studio at the Art Center College of Design, within the Graduate Transportation Design program. The goal was to understand the needs for a growing cycling culture around the school and come up with a viable solution that could be implemented in a couple of years from now. Transit 950 is the result of research and insights done on the 2 campuses around Pasadena, CA. The South Campus on 950 S. Raymond Ave was chosen for the purposes of being easier to embrace a bike culture because of its location and its proximity to some points of interest in the city such as the LA Metro rail, parks, restaurants, etc.
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Problem Finding
Idea (Ecosystem)
There is an actual augmentation of people cycling to the Art Center College of Design’s South Campus. However, there are major lacks into the system of infrastructures that supports cycling at the school. Framing Question
Location : Art Center College of Design South Campus
What Art Center can do to make it possible, by improving biking facilities, to encourage more people to commute with their bicycle?
With Transit 950, the Art Center College of Design contributes to fulfill the needs of the cycling community around the South Campus and the city of Pasadena.
Transit 950 Master Plan
Primary Research Contextual Insights
Secondary Research
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BMW i.D Bachelor’s Thesis Project | 2013-2014 BMW iD is an mobility service on demand for 2050 mega cities. The vehicle on demand is semi-autonomous and meets the needs for freedom and mobility of citizens, regardless of age. BMW iD embodies a significant change in the current paradigm of the automobile : the complete deprivation of a vehicle. The service provides all the benefits of driving and mobility while the issue of maintenance remains the responsibility of the service provider who is also the manufacturer. Thus now, the user uses the mobility rather than the vehicle. This is not a sponsored project.
MOBILITY 2.0 28
Researches
Design Criterias ENVIRONMENT
CONFLICT
Maintenance 3R approach End of life Functionality Costs
Energy required Security Use
Performance Norms
OBJECT Technology
Encorporation Ergonomics
Materials Production
SOCIAL
Lifecylce
Experience
USER
Aesthetics
EMPIRE BMW GINA philosophy
Sustainability
3 prospective avenues for 2050
3 concepts (based on the 3 key factors of a car : avatar+environment+mobility)
Avatar
Brand Philosophy
Avatar - Intracity + Intercity - 1 Person - Flashy - Fast - Pleasure of driving
EXPERIENCE BY INNOVATION.
Mobility
Mobility - Intracity - 2 People - Simple - Human-powered - Shared
System
ELECTRIC VEHICLE 2 SEATER 4 WHEEL MOTORS SEMI AUTONOMOUS
INTEGRATED MOBILITY SERVICE
FITS YOUR NEEDS FOR MOBILITY
Environment
Environment - Intercity - 1-10 Passengers - DIY - Nature-powered - Modular
NORTH AMERICA
MEGACITIES
INNER CITY
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Ideation
BMW’s Iconic Double-kidney Grill Evolution
User Scenario
Interior and Configurations
DYNAMIC DRIVING
RELAXATION SPACE
WORKSPACE
UTILITY SPACE
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The Future Role of Cars
WHAT DO WE WANT THE CAR TO BE IN OUR LIFE? 34
PRODUCT DESIGN
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Cubilé Ambiant Lamp | Fall 2011 As part of a team studio project in school we had to develop within a month, a product from A to Z, from sketches up to sales. We had to produce a number of 12 products (mostly identical). My team and I decided to create a unique lamp. We wanted this product to be a classic/ modern lamp which is made of solid wood (Padouk, Boubinga, Canary wood, Lacewood). The LEDs light is diffused through acrylic panels at the ends and middle of the lamp. It’s basically a cube cut in half by a diagonal. To open it, you have to twist the bottom and the top parts so it lets the light emerge from the 2 sections. I mostly work on the lighting aspect and all the electrical connections of the product. Collaborators Philippe Buithieu-Martel Nicolas-Patrick Thérien
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Ideation
Materials and Production
Final Product
Selling Kiosk
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Pensole Footwear Design Academy Footwear Workshop | Spring 2015 A 2 weeks project sponsored by Adidas, Nike, Sketchers, Under Armour and Vans. I was selected with other 22 of the best students at the Art Center College of Design to take part of this unique partnership between the school and the Pensole Footwear Design Academy in Portland, Oregon. My team (Reese Butler / footwear, Tim McNulty / footwear, Lee Nachum / CMF) and I were attributed Under Armour as our brand to work with. The brief was to come up with a new and better take on training. I’ve mostly worked as the branding strategist leader for a new footwear training collection for Spring/Summer 2016 we have called META Training.
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META Training Retail Space Concept
CHROMA
RUTHLESS
150 $
200 $
Podiums with UA META Training shoes used by high level athletes in their training to reach their maximum capacity and potential. (ex: Stephen Curry / MVP 2015)
GLOBAL COLOR PALETTE S/S 2016 ARMOUR
META
ALLOY
CHROMA
SP
DY
BO
IRI T
MIND
RUTHLESS
Podiums with polished black marble statues reprensenting the design language and the ethos of UA META Training (will, innovation and anatomical fit).
Final Presentation Layout
UA META Training 2 models shoe display. Chroma on the left (entry level) and Ruthless on the right (high end training).
Will Innovation Anatomical Fit
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Bauer Hockey Internship | Summer 2013 In the summer of 2013, I had the chance to have an internship at Bauer Hockey Corp. as a Designer. I’ve worked with the Designers on projects for the upcoming seasons 2015-2016. I worked on player’s gloves, roller-hockey pants, goaltender’s helmet graphics, skate footbed and player’s girdle. Unfortunately, the contract signed prevents me from talking in detail about the projects I’ve worked on this summer. For confidentiality reasons, I also cannot show pictures of the process, sketches or anything that has been done for Bauer Hockey Corp., because this material belongs to them. However, I’ve done work apart to show an example what I’ve could done during this internship. All the sketches and the renders are fictional products.
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2013 Supreme Total One NXG
Mesh Patterns
Inspiration
2015 Supreme Total One NXG
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The Value of Objects
EACH OBJECT HAS AN INTRINSIC RELATIONSHIP WITH PEOPLE. 50
Skills 2D
3D
Various
Design Strategy Branding Marketing Research & Insights
Jérôme Piché Education
Master’s degree | Transportation Design Art Center College of Design | Pasadena, CA(USA)
Interests
2014- in course
Hockey
Cycling
Art
Sneaker
Advertising
Car
Bachelor’s degree | Industrial Design Université de Montréal | Montréal, QC (CAN)
Experience
2010-2014
Awards
Internship | Automotive Designer The CARLAB | Orange, CA (USA) Sept 2015 -
Dyson Foundation Graduate Student Fellowship
Contract / Freelance | Industrial Designer Bauer Hockey Corp. | St-Jérôme, QC (CAN) Sept 2013 - May 2014 Internship | Industrial Designer Bauer Hockey Corp. | St-Jérôme, QC (CAN) May 2013 - Sept 2013 Internship | Industrial Designer Parallaxe Design | La Pocatière, QC (CAN) June 2012 - Aug 2012
Language
French | Native
Art Center College of Design | 2015 MFA Art Center College of Design Scholarship Art Center College of Design | 2014-
JÉRÔME PICHÉ
CREATIVE DESIGNER +1-626-710-8134 jeromepdesign@gmail.com behance.net/jeromepiche Bsc Industrial Design Msc Transportation Design 1/2
English | Speak fluent
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