portfolio | jérôme piché
TABLE OF CONTENTS
Design Process Transportation Design Viscom Branding The CARLAB Internship JLR+Intel Sponsored Project Strategy Bachelor’s Thesis Project Product Design Lamp Product Development Pensole Footwear Academy Bauer Hockey Internship Personal Infos
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DESIGN PROCESS
Design Opportunity
Research
Insights
Ideation
Preliminary Concepts
Final Direction
Prototype
Refinement
Final Concept
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TRANSPORTATION DESIGN
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Evolution of my drawings
1998
2008
2000
2006 2004
2010 2012
2014
2015
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Viscom Art Center College of Design | 2014 - 2015 Compilation of various work done at the Art Center College of Design. Mostly visual communication work. Analogue and digital.
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Viscom
Canson Drawing
Canson Drawing
Canson Painting
Modern BMW 2002 Turbo Interpretation
Digital Canson Painting
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Car as a metaphore : super heroes and villains
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X Brand Exercise | Winter 2013 “X” is a personal brand exercise project. The goal was to create a new bold automotive brand that would stand out of the actual mundanity of carrelated brands of today by focusing on the access rather than ownership. The brand would offer a shared-fleet of electric vehicles to its members. “X” is the proof that everybody can have access to personal mobility while having a sense of premium vehicle in the most minimalistic aspect possible. The name of the models were chosen upon their proper segment. For example, the Microcar would be named “X.A” because it belongs in the A-segment.
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Moodboard
Market Analysis + Positioning
Premium
Low Profil
X
Bold
Minimalist
Accessible
Bold
Avant-garde
XA
Micro car
XB
Sub compact
XC
Compact
XD
Mid-size
XE
Grand tourer
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The CARLAB Internship | 2015-2016 As part of The CARLAB team I had the opportunity to work on different proposals and projects for several car OEMs. Proprietary Research Focus Groups Proposal Reports Graphic Design Product Planning Database Analysis Historical Benchmarking Vehicle Architecture KPI Test Driving Positioning Target Buyers Infotainment HMI/UX Auto Shows Coverage (LA/DET/NYC)
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Karma Automotive Consultancy with The CARLAB | 2015-2016 Worked on the proposal for the next generation of Karma Automotive for 2020. All the work is still under NDA. Product Planning Database Analysis Historical Benchmarking Vehicle Architecture KPI Test Driving Positioning Target Buyers Infotainment HMI/UX
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Jaguar Dynamics Jaguar Land Rover + Intel Sponsored Project | Winter 2015 Transdisciplinary sponsored studio by Jaguar Land Rover and Intel between Interaction Design and Transportation Design departments at the Art Center College of Design. 4 months project followed up by a symposium (Autospaces 2025: Future Car Experiences, May 21 2015) Initial brief : How would the human interaction in a car would be affected by the future upcoming automation? Team Project: Nirbhay Agarwal (engineering, audio/video) John Britton (creative direction, design) Sung-Jin Lim (interaction design) Jérôme Piché (creative direction, design) Co-leader : Visuals (Ideation, moodboards, sketches, renders, 3D models) Making (Wood work, armrests, overall architecture of the demonstration buck) Presentation Layout (Creative direction, storytelling)
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Brief How would the human interaction in a vehicle would be affected by the future upcoming automation for 2025?
Framing Questions What is a premium experience in an automated vehicle? How can technology affect human behavior inside a confined space? Is technology the answer for a better autonomous experience? What are the desired behavior of occupants interacting with each other in a vehicle? What interactions are needed between the occupants and the machine?
Opportunities Interaction between multiple people // Sharing multimedia content Isolated and tailored space for each occupant The car as a multimedia tool for families
Initial Brainstorm
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Field Research “5 Senses” Stimulate our senses, look for triggers and affordances in different environments. JLR Dealership
Downtown Los Angeles
Opportunity / Conclusion Sound / Hearing was the most relevant of the 5 senses and it always affect how people perceived a “premium experience”.
A “premium experience” means having a personalized space within a shared environment.
Jaguar would be the best brand of th JLR group to have a potential family-oriented vehicle in their lineup wit the upcoming future of automation
Target Users / 2 Lifestages
Jaguar Brand DNA
Young Family
Daring
British Craftsmanship High Performance
Timeless Sophistication
Mature Family
Contemporary
Unique
Authentic
Independant
he th n.
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The World in
2025
Variable Level 4 Automation
Liquid Modernity + Internet of Things
Jaguar DNA Urbanization + Shared Economy
Premium
Sophisticated tailored environments that allows for quality human interactions.
Premium
Leisure
The freedom to move fluidly through various immersive experiences. Leisure
Problem Space
Access
Access
Enhanced connectivity allows for free and uninhibited access.
Design Criteria Enhance authentic experiences through bespoke environments.
Complexity
Multifaceted Lives
Shared Environment
Create an interior design utilizing timeless, simple, and elegant forms, built with high quality materials. Embrace behind the curtain technology by providing simple and accessible interfaces, while still allowing for a fully optimized technological experience. Utilize sustainable materials and methods that will be required for premium goods in 2025.
An immersive and tailored interior experience based on auditory, visual and physical human senses. Auditory
Selective Noise Cancelling
Visual
Variable Lighting
Physical
Human Interaction
Haptic Wood Surfaces
Advanced Biometrics System
Visualization
Voice Comprehension Backlit Wood Veneer
Binaural Sound Environment
Personalized Climate
Voice Controled Communication
Eye Tracking
Materials Body Cognition
Seamless Communication
Reclaimed Wood
Augmented Reality Windscreen
Sustainable Leather
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Prototype & Validation
Final Presentation & Demonstration Dynamics Commercial Video Link Demonstration Video Link
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Transit 950 Future Art Center Transportation | Fall 2014 Transit 950 is a cyclist oriented transit area. This project was an Advanced Concept and Systems Design Studio at the Art Center College of Design, within the Graduate Transportation Design program. The goal was to understand the needs for a growing cycling culture around the school and come up with a viable solution that could be implemented in a couple of years from now. Transit 950 is the result of research and insights done on the 2 campuses around Pasadena, CA. The South Campus on 950 S. Raymond Ave was chosen for the purposes of being easier to embrace a bike culture because of its location and its proximity to some points of interest in the city such as the LA Metro rail, parks, restaurants, etc.
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BMW i.D Bachelor’s Thesis Project | 2013-2014 BMW iD is an mobility service on demand for 2050 mega cities. The vehicle on demand is semi-autonomous and meets the needs for freedom and mobility of citizens, regardless of age. BMW iD embodies a significant change in the current paradigm of the automobile : the complete deprivation of a vehicle. The service provides all the benefits of driving and mobility while the issue of maintenance remains the responsibility of the service provider who is also the manufacturer. Thus now, the user uses the mobility rather than the vehicle. This is not a sponsored project.
Mobility 2.0 40
Researches
Design Criterias ENVIRONMENT
CONFLICT
Maintenance 3R approach End of life Functionality Costs
Energy required Security Use
Performance Norms
OBJECT Technology
Encorporation Ergonomics
Materials Production
SOCIAL
Lifecylce
Experience
USER
Aesthetics
EMPIRE BMW GINA philosophy
Sustainability
3 prospective avenues for 2050
3 concepts (based on the 3 key factors of a car : avatar+environment+mobility)
Avatar
Brand Philosophy
Avatar - Intracity + Intercity - 1 Person - Flashy - Fast - Pleasure of driving
experience by innovation.
Mobility
Mobility - Intracity - 2 People - Simple - Human-powered - Shared
System
electric vehicle 2 seater 4 wheel motors semi autonomous
integrated mobility service
fits your needs for mobility
Environment
Environment - Intercity - 1-10 Passengers - DIY - Nature-powered - Modular
north america
megacities
inner city
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Ideation
BMW’s Iconic Double-kidney Grill Evolution
User Scenario
Interior and Configurations
dynamic driving
relaxation space
workspace
utility space
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The Future Role of Cars
WHAT DO WE WANT THE CAR TO BE IN OUR LIFE? 46
PRODUCT DESIGN
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Cubilé Ambiant Lamp | Fall 2011 As part of a team studio project in school we had to develop within a month, a product from A to Z, from sketches up to sales. We had to produce a number of 12 products (mostly identical). My team and I decided to create a unique lamp. We wanted this product to be a classic/ modern lamp which is made of solid wood (Padouk, Boubinga, Canary wood, Lacewood). The LEDs light is diffused through acrylic panels at the ends and middle of the lamp. It’s basically a cube cut in half by a diagonal. To open it, you have to twist the bottom and the top parts so it lets the light emerge from the 2 sections. I mostly work on the lighting aspect and all the electrical connections of the product. Collaborators Philippe Buithieu-Martel Nicolas-Patrick Thérien
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Ideation
Materials and Production
Final Product
Selling Kiosk
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Pensole Footwear Design Academy Footwear Workshop | Spring 2015 A 2 weeks project sponsored by Adidas, Nike, Sketchers, Under Armour and Vans. I was selected with other 22 of the best students at the Art Center College of Design to take part of this unique partnership between the school and the Pensole Footwear Design Academy in Portland, Oregon. My team (Reese Butler / footwear, Tim McNulty / footwear, Lee Nachum / CMF) and I were attributed Under Armour as our brand to work with. The brief was to come up with a new and better take on training. I’ve mostly worked as the branding strategist leader for a new footwear training collection for Spring/Summer 2016 we have called META Training.
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META Training Retail Space Concept
CHROMA
RUTHLESS
150 $
200 $
Podiums with UA META Training shoes used by high level athletes in their training to reach their maximum capacity and potential. (ex: Stephen Curry / MVP 2015)
GLOBAL COLOR PALETTE S/S 2016 ARMOUR
META
ALLOY
CHROMA
SP
DY
BO
IRI T
MIND
RUTHLESS
Podiums with polished black marble statues reprensenting the design language and the ethos of UA META Training (will, innovation and anatomical fit).
Final Presentation Layout
UA META Training 2 models shoe display. Chroma on the left (entry level) and Ruthless on the right (high end training).
Will Innovation Anatomical Fit
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Bauer Hockey Internship | Summer 2013 In the summer of 2013, I had the chance to have an internship at Bauer Hockey Corp. as a Designer. I’ve worked with the Designers and the PLMs on projects for the upcoming seasons 2015-2016. I worked on player’s gloves, roller-hockey pants, goaltender’s helmet graphics, skate footbed and player’s girdle. The project I am highlighting on the next pages is about the design direction of the next Supreme Total One gloves for the 2015 season. I was asked to come with 3 proposals and to work with the lead designer (Guillaume Harvey). This is one of my proposal without knowing the true name of the product (Total One MX3). I am also showing some products I’ve worked on that are now in store and in the NHL.
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2013 Supreme Total One NXG
Mesh Patterns
Inspiration
2015 Supreme Total One NXG
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Products I’ve worked on (in store / in NHL) SUPREME TOTALONE MX3 PANTS
DS1 FIT(SR S/M)
WAIST CIRCUMFERENCE 22.25’’ FLAT
FRONT RISE 15’’ FLAT ADD AN INCH OF THE KNEE CIRCUMFERENCE
14.5’’ FLAT
INSEAM 28’’ FLAT
12’’ FLAT
LEG OPENING WIDTH 10’’ FLAT
OUTSEAM 43’’
Tech pack and Art work done for the Mission sub-brand (roller-hockey) / Mission Inhaler DS Lineup (DS1, DS2, DS3, DS4) Art #
26 cm
Art # 1
COLORWAYS SCALE 1:1
Art #
PMS BLUE 278 C
SILKSCREEN 1 Colour Logo
Art #6
PMS RED 186 C
PMS GRAY 877 C
Art #
ADD AN INCH OF THE KNEE CIRCUMFERENCE
Art # 2
Art # Art #
Art #
34 cm
COLORWAYS
SCALE 1:2 SILKSCREEN 1 Colour Logo
PMS BLUE 278 C PMS RED 186 C
PMS GRAY 877 C
Art # 8 Art #
CHANGE LINE PATTERN
SCALE 1:4 See full size pattern outside this document
Art #
SUBLIMATION
Pms: Cool gray 5c Pms: Cool gray 9c Pms: Black
CHS505 MESH DONG JIN PMS: BLACK
FABRIC COLOR (BACKING) COOL GREY 7C
CHS505 MESH DONG JIN PMS: BLACK
Won Yen Pou PMS: BLACK
L
(LEFT LEG)
A O
Art # 9
NYLON 210 PMS: BLACK
MAKE 2 PANELS FRONT LIKE BAUER PANT
(RIGHT LEG)
S
SIDE TUNEL NYLON 210 PMS: BLACK
FABRIC DETAILS CHANGES IN RED
FRONT PANTS
Pants outline
Art #
Art #
BELT LINING 210D118T I/O WON YEN POU
COLORWAYS
SCALE 1:10 See full size pattern outside this document
Grey Piping PMS Cool Grey 7C
Pants outline FRONT
T5S016-2 LYCRA PMS :BLACK WU LUEN T5L2073 BLACK
Pants outline BACK
DOUBLE STITCH Color: Cool Grey 7C
BLACK NASH + S303H5 _reinforcment + RIB STITCH BLACK
TOP STRAPS Color: BLACK (SHOULD BE 40CM TOTAL)
CHS505 MESH DONG JIN PMS: BLACK
USE BUCKLE WITH TEETH. NOW THE BUCKLE DOESN’T HOLD THE STRAP IN PLACE
WU LUEN CHT344 BLACK
WU LUEN T5L2073 BLACK CHANGE ATTACHEMENT SYSTEM CONSTRUCTION SEE DETAIL P.3
Pms: Cool gray 5c
GRADIENT
GRADIENT
Pms: Cool gray 5c
GRADIENT
GRADIENT
Pms: Cool gray 5c
GRADIENT
GRADIENT
Pms: Cool gray 9c
Pms: 375 C
Pms: Cool gray 11 C
Pms: Cool gray 9c
Pms: Cool Gray 9 C
Pms: Cool gray 11 C
Pms: Cool gray 9c
Pms:
ite
Pms: Cool gray 11 C
Pms: Black
Pms: 2925 C
Pms: Cool gray 1 C
Pms: Black
Pms: Black
Pms: Cool gray 1 C
Pms: Black
Pms: Cool gray 9 C
Pms: Cool gray 1 C
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The Value of Objects
EACH OBJECT HAS AN INTRINSIC RELATIONSHIP WITH PEOPLE. 64
Skills 2D
3D
Various
Design Strategy Branding Marketing Research & Insights Microsoft Office
Jérôme Piché Education
Master’s degree | Transportation Design Art Center College of Design | Pasadena, CA(USA)
Interests
2014- in course
Hockey
Cycling
Art
Sneaker
Advertising
Car
Bachelor’s degree | Industrial Design Université de Montréal | Montréal, QC (CAN)
Experience
2010-2014
Awards
Internship | Automotive Designer The CARLAB | Orange, CA (USA) Sept 2015 -
Dyson Foundation Graduate Student Fellowship
Contract / Freelance | Industrial Designer Bauer Hockey Corp. | St-Jérôme, QC (CAN) Sept 2013 - May 2014 Internship | Industrial Designer Bauer Hockey Corp. | St-Jérôme, QC (CAN) May 2013 - Sept 2013 Internship | Industrial Designer Parallaxe Design | La Pocatière, QC (CAN) June 2012 - Aug 2012
Language
French | Native
Art Center College of Design | 2015 MFA Art Center College of Design Scholarship Art Center College of Design | 2014-
JÉRÔME PICHÉ
Creative Designer +1-626-710-8134 jeromepdesign@gmail.com behance.net/jeromepiche Bsc Industrial Design Msc Transportation Design 2/3
English | Speak fluent
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