THE MARKETING PROCESS
I N T R O D U CT I O N Not all homes are created equal and neither are all REALTORSŽ. What sets Atlanta Fine Homes Sotheby’s International Realty apart is our dedication to the highest level of performance for our clients. The marketing of your property is of utmost importance. The goal of our marketing plan is to touch every possible prospect for your home through internet promotion, print media, direct mail and focused distribution of information to agents in your area. It has been reported that over 95% of all first inquiries regarding real estate are through the internet. Therefore, we have placed critical importance on the use of both technology and fundamental applications to ensure you the most satisfaction throughout the process of marketing your property. We have developed a comprehensive media campaign to introduce your property to the market. It includes local advertising, direct mail to neighbors and past clients, and email promotion to agents in the community who are most likely to have clients with an interest in your property. Teamwork is a vital component of a successful campaign to sell your home. Your responsibility is to make sure that your house is in the best showing condition possible before we begin our promotion and advertising. We can assist you with a checklist of important details and the names of resources to help you complete any needed repairs.
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