THE MARKETING PROCESS

INTRODUCTION

Not all homes are created equal and neither are all REALTORS®. What sets Atlanta Fine Homes Sotheby’s International Realty apart is our dedication to the highest level of performance for our clients. The marketing of your property is of utmost importance. The goal of our marketing plan is to touch every possible prospect for your home through internet promotion, print media, direct mail and focused distribution of information to agents in your area.

It has been reported that over 95% of all first inquiries regarding real estate are through the internet. Therefore, we have placed critical importance on the use of both technology and fundamental applications to ensure you the most satisfaction throughout the process of marketing your property.

We have developed a comprehensive media campaign to introduce your property to the market. It includes local advertising, direct mail to neighbors and past clients, and email promotion to agents in the community who are most likely to have clients with an interest in your property.

Teamwork is a vital component of a successful campaign to sell your home. Your responsibility is to make sure that your house is in the best showing condition possible before we begin our promotion and advertising. We can assist you with a checklist of important details and the names of resources to help you complete any needed repairs.

PROMOTING YOUR PROPERTY

Effective marketing with consistent promotions is the key to success. In selling real estate, there needs to be a comprehensive strategy designed to attract buyers to your property. At Atlanta Fine Homes Sotheby’s International Realty, the selling of your property involves more than just an ad in the paper, a sign in the yard, and waiting for a buyer. In reviewing the various forms of marketing, the Internet has been proven to be a very effective means of marketing your home. Research by the National Association of REALTORS® shows that nearly 100% of all homebuyers use the Internet to shop for their home. Rather than tackling the complicated buying process by themselves, 89% of Internet home shoppers worked with a real estate agent. Therefore, we will use a comprehensive plan that includes promoting your home to colleagues throughout the area to expose your home to the most buyers.

INTERNET: All Atlanta Fine Homes Sotheby’s International listings are featured on the world’s most powerful media sites and real estate-focused websites in the world, including: Zillow, Trulia, Realtor.com, WSJ.com, NYTimes.com, FinancialTimes. com, Juwai.com and more.

ANNOUNCEMENT IN SALES MEETING: Your home will be introduced to all Atlanta Fine Homes Sotheby’s International Realty sales associates via virtual caravan. The presentation includes color photos of the exterior and interior as well as details about your home. This is the first opportunity to market your home to real estate professionals.

BROKER OPEN: On the first available Tuesday, key agents and brokers will be invited to tour your home. A catered lunch or other incentives will be offered to draw as many agents as possible, thus maximizing exposure for your property. Any feedback from the agent tour will be provided to you immediately.

OPEN HOUSE: If desired, public open houses will be held periodically, providing an opportunity for potential buyers to tour your home.

MARKET EXPOSURE: In addition to the strong Internet presence we offer our clients, our company and listings may be marketed in various print media such as the Neighbor Newspapers, Dunwoody Crier, Alpharetta Revue & News, Marietta Daily Journal and more. Color brochures will also be created for display at your home.

RELOCATION CONNECTIONS: Prospects for your home come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers moving into the Atlanta area.

REFERRAL NETWORKS: Your home will be promoted by word of mouth to a personal network of fellow sales associates as well as my sphere of influence and past clients.

STATUS UPDATES: You will receive an update on market activity as we go along and you will find out the responses to your property by buyers and agents. Every 30 days we will review current market statistics and at this time will discuss adjustments or recommendations that may be necessary to reposition your home in the market in order to accelerate a satisfactory sales agreement.

Coupling local expertise with the unparalleled global reach only offered through the Sotheby’s International Realty® network, our agents provide results. Allow one of our 400+ agents to help you expertly navigate North Atlanta’s best neighborhoods and award-winning schools. Visit atlantafinehomes.com to find the perfect home for you. 1125 Sanctuary Parkway, Suite 400, Alpharetta, Georgia 30009 o. 770.442.7300 | atlantafinehomes.com | sir.com ©MMXVII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity. dedicated to the extraordinary. dedicated to you. BUCKHEAD $ 8,990,000 3655 Paces Ferry Road Sam Bayne 404.375.8628 LIVE EXTRAORDINARY Your best life begins with a home that inspires you. ™ ©MMXIX Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each O ce Is Independently Owned And Operated. Equal Housing Opportunity. ATLANTAFINEHOMES.COM | SOTHEBYSREALTY.COM 404.237.5000 Big Canoe. $340,000 21 Mission Path 3BR/2.5BA FMLS: 6011938 Babs Price 404.697.2008 Buckhead. $15,995,000 88 West Paces Ferry Road, No. 2630 5BR/5BA/3HBA FMLS: 6099473 Betsy Akers 404.372.8144 Buckhead. $1,595,000 3059 Clarendale Drive NW 5BR/5.5BA FMLS: 6108936 Neal Heery 404.974.4388 George Heery 404.974.4378 Marietta. $1,475,000 710 Walnut Drive SW 7BR/7BA/2HBA FMLS: 6016986 Robert Blaha 404.402.9741 Sandy Springs. $1,850,000 530 Kenbrook Drive 6BR/5BA/2HBA FMLS: 6098287 Kim Boyd 404.520.6095 Kathryn Crabtree 404.545.2297 Smyrna. $1,099,000 20 Concord Road SW 5BR/3BA/2HBA FMLS: 6077800 Lana Phillips 404.990.2895 Brookhaven. $439,900 2772 Archway Lane 3BR/2.5BA FMLS: 6102805 Jared Sapp 404.668.7233 Buckhead. $169,900 2855 Peachtree Road, No. 314 2BR/1.5BA FMLS: 6109230 Joy Andrews 404.441.6159 Neal Heery 404.974.4388 Buckhead. $314,900 3445 Stratford Road, No. 1003 1BR/1BA FMLS: 6082974 Jay Bailey 678.557.6971 Menlo. $475,000 7360 Highway 48 3BR/1.5BA FMLS: 6068864 Ryan Nesset 770.265.3223 Sandy Springs. $1,895,000 5455 Claire Rose Lane 6BR/6BA/3HBA FMLS: 6096784 Chuck Wood 404.822.8828 Thomaston. $4,500,000 1924 Crest Highway 9BR/10BA/3HBA FMLS: 6105560 Clay Henderson 770.652.1890 Haden Henderson 678.787.9226 Buckhead. $1,15 0,000 2500 Peachtree Road, No. 506N 2BR/2.5BA FMLS: 6075474 Kay Quigley 404.933.6637 Buckhead. $2,200,000 4445 Harris Valley Road NW 4BR/3.5BA FMLS: 6089342 Eydie Koonin 404.697.8215 Buckhead. $649,000 3286 Northside Parkway, No. 1104 2BR/2.5BA FMLS: 6098659 Cathy Davis Hall 404.915.0922 Rivers Call. $1,500,000 1500 Soaring Hawk Point 6BR/5BA/2HBA FMLS: 6075991 Erika Eaton 404.246.9330 Sandy Springs. $2,645,000 4560 Peachtree Dunwoody Road 6BR/6BA/2HBA FMLS: 6039530 Sam Bayne 404.375.8628 Sterling Swanson 415.806.8855 Buckhead. $3,995,000 3400 Northside Drive NW 8BR/7BA/3HBA FMLS: 6085928 Kim Boyd 404.520.6095 Chase Mizell 770.289.2780 Buckhead. $25,000,000 4110 Paces Ferry Road NW 7BR/9BA/5HBA FMLS: 6034792 Chase Mizell 770.289.2780 Josh Reeves 404.835.9597 Buckhead. $945,000 2828 Peachtree Road, No. 901 3BR/3.5BA FMLS: 6095104 Sam Bayne 404.375.8628 Sandy Springs. $1,429,000 1845 Spalding Drive 5BR/6.5BA FMLS: 6093410 Stephanie McCarthy 404.234.5739 Sandy Springs. $399,000 1815 Spalding Drive 1.29+/- Acres FMLS: 6093408 Stephanie McCarthy 404.234.5739 Buckhead. $5,495,000 3900 Tuxedo Road NW 6BR/7BA/3HBA FMLS: 5985649 Sam Bayne 404.375.8628 Buckhead. $3,375,000 252 Pineland Road NW 6BR/7BA/2HBA FMLS: 6095930 Sam Bayne 404.375.8628 Commerce. $1,347,000 8569 Je¦ erson Road 5BR/4BA FMLS: 6092671 Rachael Blatt 404.285.9059 Sandy Springs. $1,429,000 1875 Spalding Drive 5BR/6.5BA FMLS: 6093412 Stephanie McCarthy 404.234.5739 Sandy Springs. $674,900 545 Woodmoore Court 6BR/4.5BA FMLS: 6092830 Shira Cohen 678.523.0757 Your best life begins with a home that inspires you. Charlotte, North Carolina $1,199,950 12825 Ninebark Trail Premier Sotheby’s International Realty Newport Coast, California $29,998,000 37 Del Mar Pacifi c Sotheby’s International Realty Paris, France $8,512,087 Property ID: PE7V9S Paris Quest Sotheby’s International Realty UNDER CONTRACT LIVE ATLANTA ©MMXVII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity. The location, the style, the feeling you get when you walk through the door – every aspect of your home should be a reflection of who you are, where you’ve been, and the life you aspire to live. Your best life begins with a home that inspires you. ™ atlantafinehomes.com | 404.237.5000 Atlanta, Georgia | 543 Elmwood Drive With the top agents in Metro Atlanta, we have the connections to get your home sold. Call us today and allow us to show you what makes our company distinctive. EXTRAORDINARY AGENTS MARKETING RESULTS [

404.237.5000 >> atlantafinehomes.com ©MMXVII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity.

4870 NORTHSIDE DRIVE $5,800,000 Betsy Akers 404.372.8144 BUCKHEAD

70 FINCH FOREST TRAIL $3,495,000 Betsy Akers 404.372.8144 Jud Whitlock 404.713.0796 BUCKHEAD

440 COCHRAN DRIVE $2,850,000 Kim Boyd 404.520.6095 Kathryn Boyd Crabtree 404.545.2297 CHASTAIN PARK

ATLANTAFINEHOMES.COM | SOTHEBYSREALTY.COM Buckhead | 404.237.5000 Cobb | 770.604.1000 Intown | 404.874.0300 North Atlanta | 770.442.7300 ©MMXVIII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity. 923 SPRINGDALE ROAD $2,800,000 Peggy Hibbert 404.444.0192 60 SHERINGTON PLACE $4,260,000 Sam Bayne 404.375.8628 6570 OLD RIVERSIDE DRIVE $3,699,000 Kay Quigley 404.933.6637 DRUID HILLS SANDY SPRINGS SANDY SPRINGS

ADVERTISING OPTIONS FOR YOUR HOME

Together we will customize an advertising campaign to target potential buyers for your home. In order to choose the most appropriate advertising, it is important to consider your timeline, your marketing goals and the demographics of qualified buyers. Below is a list of our most effective print and online advertising selections. We may advertise in the following media outlets:

• Alpharetta Revue & News • Atlanta INtown • Cherokee Ledger • Dunwoody Crier • Forsyth Herald • Inside Gwinnett Magazine • Johns Creek Herald • Marietta Daily Journal • Milton Herald • Neighbor Papers (Northside, Sandy Springs, Vinings) • Smoke Signals • Featured Home of the Day on Blog.AtlantaFineHomes.com • Facebook Promoted Post • Introducing Postcard • Collection, an Atlanta Fine Homes Sotheby’s International Realty publication • Reside