The project team acknowledges the Coast Salish peoples of this land, the land which touches the shared waters of all tribes and bands within the Duwamish, Puyallup, Suquamish, Tulalip and Muckleshoot nations.
These design guidelines were prepared in collaboration with representatives from the University of Washington, the University Book Store, and the University of Washington Alumni Association. We extend our sincere gratitude to the Project Work Team and all project stakeholders and participants for their invaluable insights, ideas, knowledge and perspectives.
Insight From Welcome Center Stakeholder Interviews
Executive Summary*
The University of Washington’s new Welcome Center will be the primary starting point and first impression for visitors, prospective students and their families when they visit the campus. This executive summary synthesizes insights from a series of 21 interviews with a diverse group of stakeholders including students, admissions staff, faculty, alumni representatives, university leadership, campus administration, and University Book Store staff. The insights gathered from these conversations highlight the Welcome Center’s critical role in fostering an inclusive and welcoming environment.
Elevating the University’s engagement with prospective students, families, alumni and visitors and celebrating its rich heritage, current accomplishments and future ambitions the Welcome Center will be the gateway through which visitors first experience the spirit and values of the University, enriching its ability to engage meaningfully with the surrounding community. Informed by insights and suggestions from a diverse group of stakeholders, the center’s design and program will embody inclusivity, flexibility and cultural sensitivity. This approach ensures that every visitor will feel a sense of belonging and leave with a lasting impression. The Welcome Center will represent not only an investment in the University’s infrastructure but also a deeper commitment to its broader community and enduring public mission.
The Welcome Center will represent not only an investment in the University’s infrastructure but also a deeper commitment to its broader community and enduring public mission.
1. Focus on diversity and inclusion: Reflecting and celebrating the diversity of the University’s community is a core design principle for the Welcome Center. As an introduction to the cultural richness of the University of Washington, the center will be accessible and inviting to underrepresented groups, first-generation students and low-income families, with the goal of ensuring a sense of safety, comfort and belonging.
2. Visitor experience and wayfinding: Located near the University District Light Rail station, the center will serve as the starting point for campus tours and other visitor experiences. Its design will include clear way finding aids to ensure easy identification and accessibility from any direction. It will tell the story of the University, showcase its diverse offerings and provide prospective students, parents and visitors with an approachable and engaging location to explore the past, present and future of the University of Washington.
3. Flexible and multifunctional space:
Designed to meet diverse needs, the Welcome Center will be a dynamic space. It will adapt to accommodate high traffic periods, like admissions seasons, as well as quieter times. The center will feature a large auditorium with capacity for up to 300 people for larger events, but also smaller, more intimate areas for one-onone discussions.
5. Technology integration: Modern technology will be integrated throughout the Welcome Center to aid in wayfinding, presentations and interactive learning experiences. The inclusion of an appropriate level of dynamic technological solutions and installations will keep the center energized and relevant, ensuring it remains engaging and accessible while bolstering inclusivity and adhering to the ethos and spirit of the Pacific Northwest and University of Washington.
6. Community and external engagement:
Engagement with the broader community surrounding the University of Washington is vital. The center will serve as a bridge between the University and the University District, fostering safety, a sense of belonging and community vitality. The inclusion of spaces such as a cafe, gallery space and the University Book Store will encourage the broader community to engage with the Welcome Center.
7. Community relations: The Welcome Center will strengthen the University’s standing in the community by providing a tangible manifestation of its values and commitments to diversity, inclusion and community engagement. Through thoughtful integration of functional design and cultural elements, the center will not only enhance the initial visitor experience but also foster long-term relationships with prospective students and community members.
4. Cultural representation: It’s crucial to incorporate elements honoring the local Coast Salish community among other cultural acknowledgements, with special attention paid to how they are represented. Land acknowledgements and ‘welcome figure’ location markers should be integrated into walking tours and the Welcome Center without depending too heavily on plaques or the overuse of native languages, as those representations can be perceived as performative.
Visioning Session
Executive Summary*
A visioning session was held to refine the conceptual design, validate the program and explore and establish adjacencies for the new University of Washington Welcome Center. The session, led by Ankrom Moisan, gathered the Project Work Team (PWT), as well as leaders from environmental designers Studio Matthews and landscape architects Walker Macy to explore the key themes of belonging, purpose and experience.
The visioning session outlined a design and programming framework that aligns with the project’s goals of creating an accessible, welcoming and engaging experience. It emphasized the importance of clear navigation from transportation hubs to streamline how individuals find and interact with the center, blending technology with natural design elements to elevate the visitor experience and create a lasting impression. The importance of an integrated, holistic design, where the
building’s architecture, landscape and environmental graphics work together to create an inclusive and inviting atmosphere was also underscored.
This cohesive approach is intended to give prospective students a genuine sense of affinity, belonging and acceptance into the University community. Additionally, the design respects and honors the University of Washington’s rich history – as well as that of the land the University is positioned on – while simultaneously looking ahead, towards the promising future relationship between the University and the Welcome Center, ensuring that the final design outcome is both engaging and reflective of the institution’s legacy.
The following sections are the exercises conducted, key insights and takeaways from the session.
Session Overview: The meeting began with introductions followed by a brief review of the visioning session’s structure, which was divided into three main exercises:
Exhilaration, Creativity and Thoughtfulness.
Each stimulating exercise aimed to gather specific insights on different aspects of the Welcome Center’s design and user experience.
Exercise 01: Exhilaration
Participants were organized into three groups to brainstorm innovative approaches to the Welcome Center’s inclusivity and entrance experience:
Group 1 focused on enhancing the experience of the pedestrian journey from the University District Light Rail station to the building. Recommendations included clear signage, highly visible directional poles and an information hub at the station to facilitate easy navigation.
Group 2 examined access from surrounding parking areas, advocating for the use of the neighboring Burke Museum parking lot due to its accessibility. The group emphasized the need for high, visible signage and suggested including parking huts staffed with friendly University personnel.
Group 3 discussed the entrance experience into the building, proposing biophilic design elements and innovative, advanced technologies like digital floor displays to engage and guide visitors upon entry.
Exercise 02 : Creativity
This active visual exercise asked participants to place colored dots on vision boards to express their likes and dislikes for the Welcome Center’s design elements. Three discernable colors were used to indicate the level of interest for the proposed design elements, uncovering a kaleidoscope of both agreements and areas of conflict. Green dots were used to indicate a ‘like,’ yellow for ‘want to discuss’ and red dots for ‘dislike.’
Key likes included:
• Use of warm woods, integration of technology with natural elements and flexible, multi-use spaces that encourage interaction.
• Varied environmental graphics that showcase the rich diversity of the University of Washington community (such as signage in multiple languages) and provide engaging, informative visual aids.
• Architectural consistency with existing University of Washington buildings to
maintain a cohesive and elegant campus aesthetic.
Dislikes focused on:
• Overwhelming use of colors, graphics and designs that created sterile, cold or exclusionary environments, as well as the use of flashy, over-the-top graphics that don’t align with the spirit of the University.
• Overuse of technology in wayfinding, branding, scale, experience and storytelling.
Exercise 03: Thoughtfulness
The final exercise explored promising potential adjacencies within the building through 2D and 3D modeling. Key organizational suggestions included:
• Placing the University Book Store on the first and second levels to maximize accessibility and visibility from the street.
• Locating admissions, the auditorium and shared event space on higher floors within the podium to facilitate a logical flow and use of space.
• The exercise confirmed the importance of placing the primary entry on 43rd Street. On level one, each group placed the main Welcome Center lobby off of 43rd Street and on the block corner. Each group also placed the main University Book Store entry off of 43rd Street, adjacent to the alley.
• Illustrated some of the challenges with the vertical elevator
and stair core elements that needed to be present in the middle of the floor plan, in terms of not placing large rooms (like the auditorium) in the center of the floor plan.
• The different groups did have interesting variation of uses of other spaces. For instance, the cafe was tested out at different locations such as along 15th Ave. or on upper level mezzanines.
Vision
Project Vision Narrative
Design Pillars
Architectural/ Interiors Look & Feel
Landscape Vision Look & Feel
Wayfinding / Environmental Graphics Look & Feel
Program
User Groups and Experience Journey Maps
A Welcoming & Culturally Expressive First Impression
As a gateway to the University of Washington and the surrounding University District community, and as an introduction to the campus and culture at the University, the UW Welcome Center will serve to increase public awareness of the values, spirit and accomplishments of the University.
The Welcome Center will recognize and honor the Coast Salish peoples, upon whose traditional lands it will be situated. Its design and program will embody a commitment to stewardship of the land, reflecting a deep respect for the history and traditions of the Coast Salish peoples and upholding the responsibility to foster a respectful and inclusive future for the land.
Inclusive and multicultural way finding, art and experiences that hold room for individuals from all walks of life demonstrate the commitment of the UW, as well as the University Book Store and the University of Washington Alumni Association, to cultivating a culture of respect and inclusion where every individual is valued.
Creating a dynamic and vibrant hub for intellectual advancement and social gathering, the Welcome Center will enliven the identity of the University Book Store and University of Washington Alumni Association, invigorating the engagement these organizations enjoy with past, present and future students invigorating the engagement these organizations enjoy with past, present and future students and the campus community.
By balancing the needs of students, alumni, faculty and community members with the goals and concerns of the University and its affiliates, the new University of Washington Welcome Center will establish a vibrant hub that provides a welcoming first impression to the University, offering a nextgeneration retail experience and shared event spaces for all to enjoy.
Design Pillars
Design pillars serve as essential guiding principles that shape the creative and functional decisions of a project. They ensure that each element contributes to a cohesive vision, fostering an environment where the final design reflects a harmonious balance of innovation and purpose.
Journey to Belonging
Higher Purpose Transformative Experiences
Journey to Belonging
The University of Washington Welcome Center will provide an environment where every visitor embarks on a meaningful journey toward a sense of belonging. Fostering this sense of belonging was the single most important goal established in the visioning sessions conducted. We understand that this sense of belonging isn’t immediate; it’s a process requiring diverse spaces and experiences. Our commitment to fostering these experiences extends beyond mere hospitality; it emcompasses ensuring every individual feels safe, valued and respected. Rooted in this ethos is our dedication to authentically representing the Coast Salish people and honoring their enduring presence on this land, achieved through wayfinding land acknowledgements and art installations honoring Coast Salish traditions and history.
Moreover, we recognize the invaluable contributions of all students, visitors, faculty and staff, enriching our community with their diverse perspectives and cultures. Through inclusive cultural exchanges and supportive resources, we will cultivate a welcoming space where everyone can find their place in the Husky family.
Design standard application examples:
• Design the streetscape and building frontage to welcome people coming from all directions.
• As space allows, include trees, planting and streetscape features that emphasize continuity with 43rd Street, 15th Avenue and campus edges.
• Create an entry experience that is transparent upon approach, with opportunities to view into and out of the Welcome Center at various levels.
• Establish an immediate human connection at entry.
• Utilize hospitality design techniques to create a welcoming environment.
• Provide clear sightlines to various functions of the facility for a porous experience.
• Provide clear and accessible wayfinding for all audiences.
• Integrate an intuitive, safe and simple security check-in process.
• Avoid doors without glazing or relights, as well as spaces with exposed light sources, abrasive colors, dark zones and blind corners.
• Highlight art, environmental graphics and installations that represent many cultures.
Higher Purpose
The University of Washington Welcome Center will serve as more than just a gateway to campus. It will embody the spirited essence of the University’s commitment to excellence and community engagement. As possibly the first impression for individuals visiting the University, the Welcome Center holds a strategic significance, offering an opportunity for the University to warmly engage with the the surrounding University District and beyond. Designed with sustainable building practices, it stands as a testament to the University’s dedication to environmental stewardship, showcasing innovative solutions and fostering a culture of sustainability. The Welcome Center is poised to become a source of pride for returning alumni, embodying the spirit of their alma mater and symbolizing its enduring legacy of academic excellence and community engagement.
Design standard application examples:
• Provide spaces that will fortify the purpose of the Welcome Center as THE obvious starting point for any first-time campus experience (i.e. beginning a campus tour or the Indigenous Walking Tour, visiting the University Book Store, picking up a welcome packet or campus map, checking in for a conference, asking a question, etc.).
• Create a platform for signature brand experiences for the University Book Store, the University of Washington Alumni Association and the UW Admissions Team.
• Create indoor and outdoor spaces with visual connections to campus.
• Integrate visible sustainable design features that convey the University’s commitment to environmental stewardship.
• Act as a good neighbor by designing spaces that connect with the community and activate the street front, such as gallery spaces, interactive installations and a café.
• Create flexible spaces that can adapt to usable space for seasonal requirements, such as cap and gown distribution at graduation time.
Transformative Experiences
The University of Washington Welcome Center will be crafted to ensure that every visitor’s journey is one of comfort, safety and discovery. Through a diverse and inclusive blend of environmental graphics, art and installations, the Welcome Center will invite guests to explore the University’s rich past, present and future and imagine how they can be a part of it. From the integrated University Book Store and interactive exhibits highlighting the University’s storied history to forward-thinking displays showcasing its vision for tomorrow, visitors will be immersed in a narrative that celebrates the UW’s unique personality, ensuring that every moment spent in the Welcome Center is a memorable and enriching experience.
Design standard application examples:
• Share the story of the University’s past, present and future through environmental graphics, art and installations.
• Integrate meaningful experiences into the normal pattern of use in exterior and interior spaces.
• Represent the University’s unique personality by creating an interior that is clean, smart, humble, spirited and extremely high quality.
• A primary focus of the Welcome Center is to communicate the countless opportunities for prospective students’ futures through innovative and user-friendly interactive experiences.
• Comfort is of the essence for the unique experience the Welcome Center will offer. The design will focus on inviting lounge seating, sophisticated color pallets and lighting schemes, and the use of natural materials, such as wood, stone and biophilia.
• Comfort in exterior gathering spaces is also important, and considerations should include the above items along with noise mitigation, views and sun / shade / rain protection.
• Design for flexibility with adaptable and accessible seating and spaces that accommodate a variety of events, group sizes and abilities indoors and out through universal design.
Look & Feel
Welcome Center
ARCHITECTURAL/INTERIOR DESIGN LOOK & FEEL
The Welcome Center will harmoniously blend warm wood elements with subtle textures to create an inviting and inspirational atmosphere. It will showcase University of Washington branding, photo opportunities and views of campus from its double-height spaces. Moreover, the Center will blend interactive digital displays, presenting campus life, academic achievements, virtual tours and real-time updates on events such as football games and the Cherry Blossom festival to give prospective students a sense of belonging.
Experiential Design
ARCHITECTURE /INTERIOR DESIGN LOOK & FEEL
The Welcome Center will provide clear and accessible wayfinding for all audiences and will incorporate multilingual signage to promote inclusivity and belonging. Small meeting spaces, study nooks and lounge seating areas for relaxation, collaboration and focus will be integrated throughout the Center. Furthermore, the Center will seamlessly integrate technology with biophilic design principles, ensuring a cohesive and immersive environment that enhances engagement.
Spaces, Structures, & Character
ARCHITECTURAL/INTERIOR DESIGN LOOK & FEEL
The Welcome Center will feature a structural design that combines sleek metals with warm wood components, creating a modern and inviting atmosphere. The structural design will also take inspiration from nature, utilizing a material palette inspired by and sourced from the Pacific Northwest to root the project’s site design to the context of the region. Lastly, it will seamlessly blend indoor and outdoor spaces, providing designated areas for visitors to relax and socialize before meetings or tours.
Facades
ARCHITECTURAL/INTERIORS LOOK & FEEL
The building façade will feature ground floor designs that prioritize accessibility with wide entrances and seamless transitions from the sidewalk to the interior space. The facade will boast extensive use of transparent materials, offering clear views into and out of the building to create a sense of welcomeness and strengthen the retail experience. The vertical signade opportunities at soaring heights will further distinquish the facade establishing it as a prominent and easilv recoanizable landmark for the UW and University District.
Landscape Design
LANDSCAPE VISION LOOK & FEEL
The landscape will help draw visitors to the building and provide a strong sense of identity grounded in the Pacific Northwest, complemented by art that enhances community and acknowledges the Native land. The street level landscape will include statuesque trees that allows views into the building and an intimate entry plaza that offers a sense of enclosure and welcomeness. Thoughtfully designed with lush greenery, varied seating, and spots to pause or gather - street level and roofdeck landscapes will both provide tranquil spaces for relaxation and convenience without distrupting foot traffic flow, encouraging exploration among students and visitors. Covered areas will seamlessly blend indoor and outdoor environments.
Ankrom Moisan Architecture and Interior Design
Experiential Wayfinding & Environmental Graphics
Look & Feel
The Welcome Center will use environmental graphics to convey clear information about the University and Welcome Center while maintaining an organized layout that enhances the visitor experience. Innovative sidewalk graphics will guide visitors from key entry points to the center, improving accessibility and visibility. Additionally, the Welcome Center will have interactive maps that change and show how the University has grown over time, as well as to highlight both the Tacoma and Bothell campuses, making it easy for visitors and prospective students to explore and learn about the University’s past, present and future. Furthermore, the Welcome Center’s use of environmental graphics will tell a story that helps prospective students understand how they can explore their interests and develop their passions at the University of Washington.
Program, Floor Plans, & Conceptual Views
Floor Plans
Floor Plans
View From Entry
View From Mezzanine
View Looking Towards Campus From Third Floor
User Groups and Experience Journey Maps
Wayfinding Strategy
Welcome Center Experience Guidelines
Audiences
Prospective student and guests
Registered for a tour (or a group tour)
They most likely come from out of town and drive / take the bus to UW to get to know the university and the campus.
They take the tour very seriously, business-like.
They come early and need something to entertain/inform them while they wait.
FOCUS: Student stories
Prospective student and guests
Unregistered for a tour
They most likely come from out of town and drive to UW to get to know the university and the campus.
They intend to explore campus on their own and find a chance to talk to students while doing so.
FOCUS: Student stories
Visiting Faculty
They are visiting from another institution and want to know more about the university from an academic point of view. They have heard of the beautiful historic campus and look for information to go explore and/or find their way around while they are visiting.
FOCUS: Facts and data about UW
General Visitor, Tourist
They have heard of UW and the beautiful historic campus and look for information to go explore.
They are visiting from out of town and want to see the architecture, Cherry Blossom etc. and take pictures.
FOCUS: Fun facts, campus map
Alumni, Hometown Stranger
Whether or not they attended UW, they have a strong connection with the university. The Welcome Center is place for them to feel belonging and pride of being part of the institution.
FOCUS: UW impact on the community Current Student, Faculty
They have a strong connection with the university. The Welcome Center is place for them to feel belonging, to be reminded of UW culture, and feel pride of being part of the institution.
FOCUS: UW impact on the community
Book Store/Husky Customer
Local customers, may or may not be affiliated with UW. Come in to buy books, or UW swags, either driving or taking the light rail.
FOCUS: Smooth retail experience
Neighbor / Community
Local customers, they live in the neighborhood and come in for a book reading.
FOCUS: Smooth retail experience
Current student at UW, comes in to buy cap & gown.
FOCUS: Smooth retail experience
Journey Map—Prospective student & guests, registered for a tour
Space Functions
1. UW website They registered on the website, where they received detailed information on where to park and directions for the welcome center
2. From parking They park at the Welcome Center parking, that they easily identify. They follow the Welcome Center signs to head there on foot.
3. Pedestrian/sidewalk on 15th They notice a large graphic next to the sidewalk that confirms they are headed to the right direction. They get a peek inside the Welcome Center and get excited
4. Facade SE Corner and Main Entrance They can see the corner of the building that clearly identify as the Welcome Center entrance, guiding them down 15th. Once they turn the corner they identify the entrance and the large installation inside
5. L1 Double-height Installation The double-height space welcomes them with a suspended installation telling a cumulative story of UW. They recognise the colors and the brand. They are greeted by a guide/student that explains the Welcome Center and the tour procedure.
6. L1 UW Exhibit part 1 The space invites them to keep exploring and learn about the values and spirit of UW.
7. L1 Husky Retail They wander around and buy/take pictures of the UW merchandise
8. L1 Info Desk In case a student/guide hasn’t talked to them yet, they approach the desk to ask for information
9. L1 Main staircase Graphic interventions invite them to walk up and continue the experience
10. L2 UW Exhibit part 2 While they wait for their tour to start they walk around and learn more about UW through analog and digital interactives
11. L2 U Book Store May buy a book from the UW alumni section
12. L2 Escalator up Instructed to access L3 when convenient, they go up
13. L3 Double-height wall Wow moment welcomes them to the floor
14. L3 Info desk They confirm registration and are instructed on logistics
15. L3 Auditorium As the auditorium opens they go save some good spots, then spend more time exploring.
16. L3 Interpreting the view They explore by themselves the campus map taking advantage of the view
17. L3 Auditorium Watch the video introduction.
18. L3 Escalator down Leave the floor through the escalator to L2
19. L2 Gathering for tours / Exit They are divided in small groups and start their tour of the campus, awed and inspired.
20. Exterior gathering (rain) (Get familiar with Seattle weather and the rain with a fun Easteregg)
UW Welcome Center / U Book Store, August 9, 2024
Journey Map — Prospective student on a group tour
Journey Map—Prospective student on a group tour
Space Functions
1. UW website They registered at their school/association, where they received detailed information about UW and the tour
2. From Burke parking The bus parks at the Burke parking. They follow their guide to the Welcome Center on foot.
4. Facade SE Corner and Main Entrance They can see the corner of the building that clearly identify as the Welcome Center entrance, guiding them down 15th. Once they turn the corner they identify the entrance and the large installation inside
5. L1 Double-height Installation The double-height space welcomes them with a suspended installation telling a cumulative story of UW. They recognise the colors and the brand. They are greeted by a guide/student that explains the Welcome Center and the tour procedure.
6. L1 UW Exhibit part 1 The space invites them to keep exploring and learn about the values and spirit of UW.
7. L1 Husky Retail They wander around and buy/take pictures of the UW merchandise
8. L1 Info Desk In case a student/guide hasn’t talked to them yet, they approach the desk to ask for information
9. L1 Main staircase Graphic interventions invite them to walk up and continue the experience
10. L2 UW Exhibit part 2 While they wait for their tour to start they walk around and learn more about UW through analog and digital interactives
11. L2 U Book Store May buy a book from the UW alumni section
12. L2 Escalator up Instructed to access L3 when convenient, they go up
13. L3 Double-height wall Wow moment welcomes them to the floor
14. L3 Info desk They confirm registration and are instructed on logistics
15. L3 Auditorium As the auditorium opens they go save some good spots, then spend more time exploring.
16. L3 Interpreting the view They explore by themselves the campus map taking advantage of the view
17. L3 Auditorium Watch the video introduction.
18. L3 Escalator down Leave the floor through the escalator to L2
19. L2 Gathering for tours / Exit They are divided in small groups and start their tour of the campus, awed and inspired.
20. Exterior gathering (rain) (Get familiar with Seattle weather and the rain with a fun Easteregg)
Journey Map — Prospective student and guests, NOT registered for a tour
Journey Map—Prospective student & guests, NOT registered for a tour
Space Functions
1. UW website They likely have visited the website, where they received detailed information on where to park and directions for the welcome center.
2. From parking They park at the Welcome Center parking, that they easily identify. They follow the Welcome Center signs to head there on foot.
3. Pedestrian/sidewalk on 15th They notice a large graphic next to the sidewalk that confirms they are headed to the right direction. They get a peek inside the Welcome Center and get excited
4. Facade SE Corner and Main Entrance They can see the corner of the building that clearly identify as the Welcome Center entrance, guiding them down 15th. Once they turn the corner they identify the entrance and the large installation inside
5. L1 Double-height Installation The double-height space welcomes them with a suspended installation telling a cumulative story of UW. They recognise the colors and the brand. They are greeted by a guide/student that explains the Welcome Center and the tour procedure.
6. L1 UW Exhibit part 1 The space invites them to keep exploring and learn about the values and spirit of UW.
7. L1 Husky Retail They wander around and buy/take pictures of the UW merchandise
8. L1 Info Desk In case a student/guide hasn’t talked to them yet, they approach the desk to ask for information
9. L1 Main staircase Graphic interventions invite them to walk up and continue the experience
10. L2 UW Exhibit part 2 They walk around and learn more about UW through analog and digital interactives
11. L2 U Book Store May buy a book from the UW alumni section
12. L2 Exit They leave the building to start their self guided tour, awed and inspired.
13. Exterior gathering (rain) (Get familiar with Seattle weather and the rain with a fun Easteregg)
Journey Map—General visitor, tourist
Space Functions
1. UW website They did a Google search about opening times for the campus and were redirected to UW website with instructions for tourists, encouraging them to take public transport and start their visit from the Welcome Center
2. From Light rail They take the Light rail from downtown. They are not familiar with the city but find instructions in the station to take the right exit
3. Pedestrian/sidewalk on 43rd Sightlines help them see the edge of campus and the sign on the Welcome Center facade
4. Facade SE Corner and Main Entrance They can see the corner of the building that clearly identify as the Welcome Center entrance. They take a peek through the Husky/Book Store window. They clearly identify the entrance and the large installation inside
5. L1 Double-height Installation The double-height space welcomes them with a suspended installation telling a cumulative story of UW. They are introduced to the school colors and the brand.
6. L1 UW Exhibit part 1 The space invites them to keep exploring and learn about the values and spirit of UW.
7. L1 Husky Retail They wander around and buy/take pictures of the UW merchandise
8. L1 Campus map interactive They explore by themselves the campus map taking advantage of the view and plan their visit
9. L1 Exit They leave the building to start their self guided tour
Journey Map—Visiting Faculty
Space Functions
1. From UW Campus They are already on campus and actively look for the Welcome Center. They use one of the wayfinding maps on campus to find their way.
2. Facade SE Corner and Main Entrance Approaching the site from SE, they can see the corner of the building that identifies it as the Welcome Center entrance. They get a peek at the double-height wall on L3.
3. L1 Double-height Installation The double-height space welcomes them with a suspended installation telling a cumulative story of UW. They recognise the colors and the brand.
4. L1 UW Exhibit part 1 The space invites them to keep exploring and learn about the values and spirit of UW.
5. L1 Husky Retail They wander around and buy UW merchandise as presents to take home
6. L1 Info Desk In case a student/guide hasn’t talked to them yet, they approach the desk to ask for information
7. L1 Campus map interactive They explore by themselves the campus map to become more familiar with the campus and discover interesting destinations to visit
8. L1 Main staircase Graphic interventions invite them to walk up and continue the experience
9. L2 UW Exhibit part 2 They walk around and learn more about UW through analog and digital interactives, focusing on academic profile and infographics
10. L2 U Book Store Spend time browsing books, may buy one from UW alumni
11. L2 Exit They leave the building.
12. Exterior gathering (rain) (If raining, they discover a fun Easter-egg)
Journey Map — Alumni coming for an event
Journey Map—Alumni coming for an event
Space Functions
1. From Light rail They take the Light rail from downtown. They are familiar with the city/campus
2. Pedestrian/sidewalk on 43rd Sightlines help them see the edge of campus and the sign on the Welcome Center facade
3. Facade SE Corner and Main Entrance They can see the corner of the building that identify as the Welcome Center entrance. They take a peek through the Husky/ Book Store window and recognize the colors. They identify the entrance and the large installation inside
4. L1 Double-height Installation The double-height space welcomes them with a suspended installation telling a cumulative story of UW. They recognize themselves in the story
5. L1 UW Exhibit part 1 The space invites them to keep exploring and remind them of the values and spirit of UW.
6. L1 Husky Retail They buy UW merchandise as a present/memory/belonging
7. L1 Info Desk They approach the desk to ask for information about the event they are attending
8. L1 Main staircase Graphic interventions invite them to walk up and continue the experience
9. L2 UW Exhibit part 2 They walk around and learn about the impact that UW has on the community through analog and digital interactives
10. L2 Escalator up Instructed to access L3 when convenient, they go up
11. L3 Double-height wall Wow moment welcomes them to the floor
12. L3 Info desk They confirm registration and are instructed on logistics
13. L3 Interpreting the view They explore by themselves the campus map taking advantage of the view
14. L3 Shared event spaces Attend the event
15. L3 Escalator down Leave the floor through the escalator to L2
16. L2 U Book Store May buy a book from the UW alumni section as a way to support the university
17. L2 Exit Leave the building
18. Exterior gathering (rain) (Get familiar with Seattle weather and the rain with a fun Easteregg)
Journey Map—Hometown stranger coming for a fundraising event
Journey Map—Book Store / Husky Customer
2.
1.
Journey Map—Community member coming for a book reading
Floor 1: WOW Moments
WOW Moments
WOW Moments
Floor 2: Museum Quality Storytelling
University of Texas
Appalachian State
Exhibition Style Walls
Floor 3: Featured Moments
Featured Moments
Featured Moments Interactive Maps
Featured Moments Digital Integration
Integrated Storytelling
Integrated Storytelling—Gates Discovery Center
Findings
Architectural Analysis
Landscape Analysis
Benchmarking
Architectural Analysis
Site Location & Walking Distance
Uses & Pedestrian Activity
Zoning & Construction Scales
Desirable Parts of Site
Zoning - Primary Constraints
Zoning Summary
Potential Zoning Departures
Min (60' provided)
and Requests
Potential Zoning Departures and Requests
Because the existing Malloy Apartments exceeds 75' high, all portions of the new tower are req'd to be separated by 75' (horizontally) per 23.48.645.E.1. By Special Exception per 23.48.645.E.4 the Director may allow a separation of 60'
250'-0" Max 12'-0"
250' Maximum above-grade structure width (12' too long currently) per 23.48.040.D (Zoning Departure req'd if not revised)
Façade Modulation Req'd by 23.28.646 (Zoning Departure req'd if not revised)
Request dedicated bus drop-off zone for visitors (SDOT request)
Note that public open space provided is not large enough to qualify for Extra Floor Area in tower per 23.48.622, so TDR / TDP will be req'd - see code for details.
Surface Parking shall be separated from all street lot lines by another use within a structure (23.48.685.B) (Zoning Departure may be req'd)
Façade Modulation Req'd by 23.28.646 (Zoning Departure req'd if not revised)
Request dedicated bus drop-off zone for visitors (SDOT request)
Note: It is recommended that a Pre-App conference be scheduled with the city to confirm all zoning assumptions.
Site Floor Plan
NE43RDSTREET
15THAVENE
Open Space & Terrace Options
View Looking Southeast on Level 5 Deck
VIEW SOUTHEAST FROM L5 TERRACE
View Looking Southwest on Level 5
VIEW SOUTHWEST FROM L5 TERRACE
Parking & Public Transit
Zoning Requirements:
• No minimum parking is required on this site due to the Station Area Overlay district.
• The maximum parking allowed is 1 space per 1,000 square feet of non-residential use (e.g., for a 50,000 square foot space, 50 parking stalls).
Welcome Center Bus Needs:
• 80% of prospective students and families arrive by bus or car; 20% use public transit. Accessible parking and drop-off areas are a priority.
• 1-3 buses (about 50 people per bus) are expected at a time, but this needs clarification. There is currently no capacity for buses for school groups, which bring full grades for tours.
• Families usually arrive 30-45 minutes before tours, so lobby seating is needed for waiting.
• 60 prospective students are expected per session, with an auditorium being designed for 275-300. Permanent staff, including admissions counselors and tour guides (currently 70), will need to increase based on capacity.
Welcome Center Summary:
• Parking or drop-off zones for 1-3 buses need to be coordinated with the Seattle Department of Transportation (likely on 15th Ave, not 43rd).
• Bus drop-offs at the Burke Museum’s zone are a concern, as they might interfere with museum tours.
• A maximum of 50 car stalls on-site is provided and prioritized for University Book Store patrons.
• Additional on-street drop-off zones would be ideal.
Other Considerations:
• Consider UW’s Transportation Master Plan, which aims to gradually reduce campus parking, and evaluate how this may affect future parking needs for the Welcome Center.
• Explore the “light rail shuttle” strategy as a possible solution, allowing visitors to take the light rail from University Station (near stadium parking) to U District Station, just one block from the proposed Welcome Center.
Proposed Design
Floor Plans
Floor Plans
Cross Section
Podium Facade Diagrams
Landscape Analysis and Proposed Design
EXISTING CONTEXT
EXISTING STREETSCAPE
EXISTING 15TH AVE
Ankrom Moisan Architecture and Interior Design
Fence And Vegetated Screen along Sidewalk
Mature Trees In Fair Health In Lawn
Example Existing Tree Condition in Decline
Planting Character along Burke Museum Sidewalk
Mature, 45’ tall Tulip Trees in planting strip
Burke Museum
EXISTING SECTION AT 15TH AVE
STREET FRONT CHARACTER
Ankrom Moisan Architecture and Interior Design
Streetscape with varied seating and amenities
Potential streetside eating areas on 43rd
Building canopies provide covered sidewalk areas
Streetscape with clear pedestrian passage and naturalistic planting
EXISTING 43RD ST
ENTRY PLAZA GRADING ANALYSIS
Sidewalk Topo
SOUTH
ENTRY PLAZA DESIGN IDEA 1
Ankrom Moisan
ENTRY PLAZA DESIGN IDEA 2
Ankrom Moisan
Fixed Seating at Raised Planter Low Planting Wrapped Around Building
5TH FLOOR TERRACE PROGRAM
Ankrom Moisan Architecture and Interior Design
TERRACE DESIGN IDEA 1
Approximate Capacity of Event Space:
TERRACE DESIGN IDEA 2
Approximate Capacity of Event Space: 90
SKETCH
Benchmarking
Benchmarking Estimate
University of Washington WELCOME CENTER Seattle, Washington
JMB CONSULTING GROUP
September 16, 2024
Shane Ruegamer University of Washington Box 352205
University District Building Seattle, Washington 98105
Re: University of Washington Subject: Welcome Center Seattle, Washington
Dear Shane:
In accordance with your instructions, we enclose our cost estimate for the project referenced above. This cost estimate is a statement of reasonable and probable construction cost. It is not a prediction of low bid.
We would be pleased to discuss this report with you further at your convenience.
Sincerely,
Jon Bayles
JMB Consulting Group LLC 23-047
Enclosures
Benchmarking Estimate
Benchmarking Estimate
2,037,552
Benchmarking Estimate
Benchmarking Estimate
Allow
Pit
2ea35,000.0070,000
Hoistway 9stp15,000.00135,000
Misc steel 9stp7,500.0067,500
Elevator 9stp130,000.001,170,000
Cab upgrade
2ea50,000.00100,000
Mechanical/Electrical 1ls50,000.0050,000
Escalator 1flt 200,000.00200,000
Communicating stair 2flt150,000.00300,000
3.50%7,973,758.84279,082
1.20%8,252,840.3999,034
Not required8,351,874.48
Not required8,351,874.48
13,065,943
Benchmarking Estimate
3.50%6,312,894.25220,951
Insurance 1.20%6,533,845.5578,406
RIGHT OF WAY ELEMENTS
1.New standard sidewalk paving with 2x2 sawcut scoring
2.Surface mounted benches
3.Surface mounted bike racks
4.Stormwater planters on 43rd street
5.Street planting with trees and shrubs
6.Silva cells as needed to provide 1200 Cubic Feet of soil volume per new tree
7.Irrigation system for all planted areas
ENTRY PLAZA ELEMENTS
8.Specialty paving for entry plaza
9.Movable furnishings
10.Concrete seat wall
Architecture Axon Placeholder
RIGHT OF WAY AND ENTRY PLAZA ELEMENTS
Concrete seatwall
ROOF DECK ELEMENTS
1. Plaza surface
2. Rraised planters mix of shrubs, groundcovers and small trees
