The Solution Dalliance PR will reposition LUSH to the appropriate market, by cleverly emphasizing the brand’s caring and close personality based on one central idea- trust. In doing this, we must make sure that we do not snub their current loyal customers, hence continuing to maintain the fundamental values being a fresh and natural brand as well as keeping the ambience light and quirky but in a more mature light. LUSH will also generate awareness on the maturing of the brand. Dalliance will mend the negative perception of LUSH holding overpowering scents by focusing on the natural and fresh ingredients used, highlighting the refurbishment of the stores to cater to a broader audience. LUSH will encourage the audience to embrace the idea of trust to set time set aside to connect with the one person that every woman needs in their life- girlfriends! With our guidance, LUSH will be seen as a brand that connects people together through the use of their eco- friendly products and values.
Girlfriendonomy FINAL
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