H YAT T I Workshop 2: HYattitude - HYATTI Thursday 6th December 2012 Project Leaders: Stefano Cardini, Chiari Bossili, Elena Pacenti and Claudio Moderini By: Jenai Kavarana MA,VISUAL BRAND DESIGN
hyatti the secret society of park hyatt
Secret Societies For centuries a selected few have formed and joined secret socities around the world.They reap the benefits of the group and have symbolic and recognisable logos.
hyatti project overview
Hyatti is a mobile phone application that uses an ambigous code that is designed to look like art rather than your run of the mill code. It is essentially meant to be ‘your life’ during your stay at any of the Park Hyatt hotels around the world as you are able to control everything with the scan of a code and the tap of your finger...
hyatti overview
CODE HYATTI ELEGANT E L ITE E X C L U SIVE
S ERV I C E / BRANDING
L U X U RY SPECIALITY I N N O VAT I O N
WOW EFFECT CO M FORT I N TE L I G E N CE EASE / EFFORT TI M I N G
HI D D E N CO D E SCA N N I N G
I N T ER A C T I V E
hyatti name meaning / application idea
حيايت
my life hayatımın
HYATTI Hyatti translates as my life in Arabic and Turkish which describes this app perfectly as it will guide the user’s life during their stay at Park Hyatt no matter where they are in the city/ world.
hyatti code design
The code is meant to be technical containing some information without looking like the codes we are so used to seeing. I used the Travertine marble as inspiration for the texture of the code.
hyatti code placement / hyatti selects
The code can be put into any surrounding: store walls, doors, furniture, objects etc.The code can be stitched, burnt, printed...
hyatti Function
hyatti hyatti selects
Park Hyatt’s alliances will now be categorized as being part of Hyatti selects. This will be to help guide the user to selected hotspots from culture to parties and everything in between. This will be linked to a website like TripAdvisor so Hyatti selects the best options and alerts the user according to their preferences.
S TO RY B OA R D S
THE NINOS
hyatti story board 1 -the ninos
First time users, Mr. and Mrs. Nino from Greece have booked a PRESTIGE SUIT with an adjoining room for their two children Nick and Nina and have downloaded the Park Hyatt - HYATTI application onto their iPhones so that they are able to access the amenities through the application and the ‘secret’ codes around their room, hotel and city. Their driver hands them an information booklet about how to unlock the secret codes and how to use the app. Mr. Nino begins using the application in the car on the way to the hotel and sets everything up according to their preferences. He is able to connect to both rooms.
Hyatti allows the Nino’s to check in on the go so that they can go straight to their rooms upon reaching the hotel.This allows the hotel to know exactly who is coming in and when as well as their preferances and personal issues such as allergies (Hyatti cloud)
WELCOME
CHECK-IN
PERSONALIZE
ROOM
HOME
CHECK-IN
PERSONALIZE
ROOM
HOME
CHECK-IN
PERSONALIZE
ROOM
EXIT
FIRST NAME
LAST NAME
ROOM COLOUR
ROOM FRAGRANCE
Send a bell boy to help unpack luggage into closet
23 EMAIL
Notify via mobile
ROOM TEMPERATURE
MOBILE
UNPACKING SERVICE
ROOM TEMPERATURE
Notify via email
SIGN UP
S AV E
S AV E
S AV E
H YAT T G O L D
SKIP
MENU
MENU
Enter personalized information
Personalization options
Adjusting room temperature without having to physically be there
Unpacking service where a bell boy will help you unpack your bags
SUCCESSFUL PROCEED TO YO U R S U I T
#371
UNLOCK
Once they reach the hotel the bell boy follows the Ninos into their now personalized room to assist them with unpacking.
Hyatti enables the family to unlock their rooms by using the app so that they do not need to fuss around with locks and keys. This feautre can be extended into areas such as the spa for sections that are for hotel guests only.
MY ROOM
MY ROOM
MENUS
MY HOTEL
MY CITY
MY ROOM
MY HOTEL
MY CITY
MY ROOM
MY HOTEL
MY CITY
ACTIVE OBJECTS
PA N OR A MIC VIEW
SC AN C ODE
PANORAMIC V IE W
SC AN C ODE
MY HOTEL
MY CITY
Simple three main sections
ROOM SERVICE
MINI-BAR
HOUSE KEEPING
LAUNDRY
‘My Room’ main options page
Ability to choose panoramic view (in app) or scanning the code using the camera
Selecting the panoramic view option to view room in app
The ACTIVE OBJECTS around the room can be accessed through a virtual panoramic display.
Mr. Nino wants to adjust the light settings and after clicking on the light he wants to adjust on the panoromic display he is able to change the brightness by simply scrolling up and down on an active icon.
Mr. Nino scans the code in the shower to control temperature, steam options, music syncing options etc. so that he can have a personalized shower ready for him before he enters the cubicle.
While Mr. Nino is in the shower, Mrs. Nino orders lunch for everybody using the ‘Room Service’ section of the app.
R O O M S E RV I C E
BREAKFAST
LUNCH
SNACKS
PREFERANCES V E G E TA R I A N VEGAN P E S E TA R I A N HINDU HALAL
MAINS
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
DIABETIC
Loreum Epsum
€10
Loreum Epsum
€10
LACTOSE FREE
Loreum Epsum
€10
Loreum Epsum
€10
GLOUTEN FREE
Loreum Epsum
€10
Loreum Epsum
€10
ALLERGIC TO NUTS
Loreum Epsum
€10
Loreum Epsum
€10
OTHER
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
Loreum Epsum
€10
S AV E SKIP
Room Service main page
ALL DAY
JAIN
KOSHER
R O O M S E RV I C E
DINNER
Room Service personalization options
SUCCESSFUL YO U R O R D E R W I L L B E I N YO U R RO O M I N A P P ROX I M AT E LY MINUTES 20
PROCEED
Room Service Menu (black options are the ones that are personalized)
Success! Tell the client how long the meal will take to arrive in the room
We can not forget about Sasha the Nino’s pet pug. She will be looked after by theVID program where Mrs. Nino is able to send her to doggy day care and is also able to order special doggy Room Service so the whole family is truly looked after.
VA L E R I O D O L C E
hyatti story board 2 -valerio dolce
Mr. Valerio Dolce, a successful young entrepreneur has been a loyal member of the Hyatt group and is a member of the Hyatt Gold Passport scheme. As he has been using HYATTI for a few years, the application lets him login and save his calendar of choice to the system so that he is able to have a think free holiday in between his business meetings.
SUCCESSFUL PROCEED TO YO U R S U I T
#520
UNLOCK
As Mr. Dolce is an experinced user he did not have to check in, but login and confirm details. He was also able to upload his calendar via Gcal, iCal or any other supported calendar format so that Hyatti is able to suggest how he should spend his free time according to what she already knows about his preferences and saved Hyatti data history.
MY ROOM
MY HOTEL
DINING
MY CITY
SPA
MY ROOM
MY HOTEL
V UN
MY CITY
LA C UP OLA
SUCCESSFUL PREORDERED TA B L E F O R O N E TO DAY 1 3 : 0 0
PARK B AR
GYM
CONCIERGE
A P P ROX I M AT E T I M E TO VUN 45 MINUTES
DEH OURS
ACTIVITIES
G E O TAG G I N G
G E O TAG
Pre-order personalized menu and reserve
Restaurant uses geo-tagging to determine the time it takes to get reachVUN
MAPS
‘My Hotel’ main menu page
Hotel Dining Options
Ability to check intoVun by using the code on the table - this alerts staff where the client is seated
H YAT T I S E L E C T S - FA S H I O N
M HYATTI Y R ALERT! OOM
BILL WAT E R S TA RT E R SPECIAL MAINS D E S S E RT COFFEE
€04.00 €06.00 €10.00 €17.00 €09.00 €07.00
TOTA L
€53.00
YOU ARE NOW FREE UNTIL 5PM TODAY
O MO E TEL M Y HH
A 15% manditory service charge has been added to your bill
SUGGESTIONS
CREDIT CARD CREDIT TO ROOM
Vun Bill - options to pay using credit card or hotel credit
AROUND ME
DISMISS
MY CITY
Hyatti alerts Mr. Dolce that he is free until 5pm and is able to suggest activities
Circle on the map around Mr.Dolce’s current location to choose how far he is willing to go.The top bar shows a list of Hyatti selects brands
2 versions of maps avaible, easiest way of getting to Prada (selected Hyatti selects)
H YAT T I S E L E C T S - FA S H I O N
H YAT T I S E L E C T S - FA S H I O N
SUCCESSFUL
H YAT T I S E L E C T S - FA S H I O N
RECEIPT
CHECKED INTO
P R A DA
63/65GALLERIA VITTORIO EMANUELE II MILANO GALLERIA VITTORIO EMANUELE II, 20121, MILANO
PRADA TRUNK
€2350.00
VAT 1 7 . 5 % T O TA L
€411.25 €2761.25
H YAT T I S E L E C T S - FA S H I O N
SUCCESS RECEIPT EMAILED T H A N K YO U F O R YO U R PURCHASE
A L E RT S TA F F
CREDIT CARD
GIFT WRAP
ACCESS WISHLIST
CREDIT ROOM
SEND TO ROOM
CONTINUE
CONTINUE
P R A DA B A S K E T HOME
CREDIT CARD CREDIT TO ROOM
Checks into the Prada store using the code on the door connects him to their server
Prada’s online store shows him his online wishlist and basket
Able to pay for the bag using stored credit details
Requests Prada to deliver his bags to his hotel room
Whilst walking past points of interests Hyatti alerts Mr. Dolce that this maybe something he is interested in.
ROMEO AND JULIET
Friday 7th Dec
€100
Saturday 8th Dec
€100
Friday 7th Dec
€100
Saturday 8th Dec
€100
Friday 7th Dec
€100
Saturday 8th Dec
€100
Sunday 9th Dec
€100
Monday 10th Dec
€100
Sunday 9th Dec
€100
Monday 10th Dec
€100
Sunday 9th Dec
€100
Monday 10th Dec
€100
Tuesday 11th Dec
€100
Wednesday 12th Dec
€100
Tuesday 11th Dec
€100
Tuesday 11th Dec
€100
Wednesday 12th Dec
€100
€100
Thursday 13th Dec
€100
Friday 14th Dec
€100
€100
Saturday 15th Dec
€100
Sunday 16th Dec
€100
HYATTI ALERT! €100
Wednesday 12th Dec
YOU HAVE A DINNER BICE AT 9PM ON Thursday 13th Dec €100 14th Dec MONDAY 10THFriday DECEMBER
Thursday 13th Dec
€100
Friday 14th Dec
€100
Saturday 15th Dec
€100
Sunday 16th Dec
€100
Saturday 15th Dec
€100
Monday 17th Dec
€100
Tuesday 18th Dec
€100
Monday 17th Dec
€100 Tuesday 18th Dec BACK
€100
Monday 17th Dec
€100
Tuesday 18th Dec
€100
Wednesday 19th Dec
€100
Thursday 20th Dec
€100
Wednesday 19th Dec
€100
€100
Wednesday 19th Dec
€100
Thursday 20th Dec
€100
Sunday 16th Dec
Thursday 20th Dec
DISMISS BUY TICKETS
Teatro Alla Scala - main page
CONTINUE
Choosing tickets, chooses Monday 10th December 2012
Friday 21st Dec
€100
Saturday 22nd Dec
€100
Hyatti alerts Mr. Dolce that he is not free that night
CONTINUE
Ability to choose another date and chooses Tuesday 11th December
MY ROOM
MY HOTEL
MY CITY
MY ROOM
MY HOTEL
MY CITY
BUBBLE BATH MENU MENUS
MY ROOM
MY HOTEL
MY CITY
B U B B L E B AT H M E N U
ACTIVE OBJECTS FILL TUB
T E M P E R AT U R E
GOOD MORNING MENU ROOM SERVICE
FRUIT BASKET
MINI-BAR WINE SUGGESTION
G E O TAG
GOOD NIGHT MENU HOUSE KEEPING
LAUNDRY
‘My Room’ main page, selects ‘Menus’
‘Menus’ main page, selects ‘Bubblebath Menu
Mr. Dolce is able to organize and fill the perfect bubblebath without being there physically
MY ROOM
MY HOTEL
MY CITY
GOODNIGHT MENU
SUCCESSFUL TURN OFF LIGHTS
GOODNIGHT SWEET DREAMS CIAO
C L O S E C U RTA I N S
SET ALARAM
BREAKFAST
N E W S PA P E R
Mr. Dolce scans the code on the bed to view options
‘Goodnight Menu’ main page, ability to adjust saved settings (alarms, breakfast order).Turns off all lights and draws curtains
What better way to get ready for bed than to make the room do it for you?
THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT
The future potentials of this app are endless as the client data keeps growing and the technology is getting stronger and faster. This app will not only be the future of Park Hyatt, but will set the example for their example making them the pioneers in innovation.