Research Survey Overview Our research survey questions were derived from what we found out about our primary target audience in our focus group. We asked them questions that would help prepare a better campaign by tailoring the marketing messages toward our target audience. Below and on the following page, you will find a replica of our research survey, in which 70 people participated in over a one-week span.
Research Survey 1. How important is family to you? a. Not important b. Somewhat important c. Pretty important d. Very important 2. What do you use the Internet for the most? Please rank in order of use with 1 being the highest use and 4 being the lowest use. a. Paying bills online b. Making travel arrangements c. Keeping in contact with friends and family (social media) d. Entertainment (Netflix, games, Hulu, YouTube, etc.) 3. Please check all the blogs you read. a. Suddenly Senior b. Aging Gracefully c. The New Old Age d. Now What e. 50 Something f. AARP g. Other (Please specify.) 4. Which social media websites do you use the most? Please rank in order of use with 1 being the highest use and 3 being the lowest use. a. Facebook b. Twitter c. Pinterest
the
5. How likely are you to give your email address to companies to get more information on a product or service? a. Very unlikely b. Unlikely c. Somewhat likely d. Likely e. Very likely
family
collection by