2012 Proposal
2012 PROPOSAL
–––––––––––––––––––– ABOUT GOLFWEEK CUSTOM MEDIA –––––––––––––––––––– As the industry’s leading creator of content marketing, Golfweek Custom Media offers a wide variety of unique custom publishing opportunities and turnkey solutions – all backed by Golfweek’s authoritative reputation and extensive expertise – to provide relevant and engaging content that supports multiple media channels. The result: strategic delivery, a strong presence and long-lasting relationships for clients and their target audiences.
OFFICIAL TOURNAMENT PROGRAMS Golfweek Custom Media is the leading producer of highly targeted event programs for golf’s biggest and most memorable tournaments – including PGA, LPGA, Champions Tour, USGA and PGA of America events. Carefully compiled to serve as cherished keepsakes, each commemorative publication features important event information, engaging articles, featured player editorials and more, making them prized pieces of memorabilia for corporate event sponsors and spectators.
DISTRIBUTION • Print Edition – offered on-site in the clubhouse, on the course and in corporate hospitality areas. • Digital Edition – available on PGATour.com, Golfweek.com and each tournament’s designated website. Below are just a few examples of our digital editions: 2012 Northern Trust Open Program
2011 LPGA KIA Classic
2011 PGA Championship
2011 Arnold Palmer Invitational
ENTERTAINMENT In addition to producing an impressive collection of publications, Golfweek Custom Media brings its partners inside the ropes and behind the scenes – providing valuable face time with key industry leaders and offering invaluable opportunities to take networking to the next level.
BENEFITS By taking advantage of this unique marketing opportunity, your company will be able to: • Distinguish and differentiate itself in a crowded marketplace • Improve brand perceptions by aligning its products and services with the unparalleled image of professional golf • Attract new customers and enhance existing relationships by leveraging face-to-face interaction in an ideal setting
AUDIENCE PROFILE OF TOURNAMENT ATTENDEES Professional golf caters to an upscale audience of fervent, well-educated and outgoing consumers with significant discretionary income and active lifestyles. Advertising in Golfweek Custom Media’s commemorative publications is the most effective way to put your company’s message directly into the hands of this highly desirable demographic.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Gender Percentage Male Female
64% 36%
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Age Percentage 18-24 25-34 35-44 45-54 55-64 65+
6% 12% 17% 20% 19% 26%
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Household Income Index $25,000 or less $25,000 - $49,000 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,000 $150,000+
61 87 102 118 131 151
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Education Index High School Only Some College College Graduate Graduate Degree
89 92 143 144
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Job Title Index President Vice President Top Management
144 166 152
*Source: MRI, Doublebase 2008 Index vs. US average (US average = 100)
ADVERTISING PACKAGES STANDARD PGA EVENTS 1 full-page display ad............................................................................................................................ $5,950 3 full-page display ads ........................................................................................................................ $15,000 6 full-page display ads ........................................................................................................................ $24,000 9 full-page display ads ........................................................................................................................ $33,000 12 full-page display ads ...................................................................................................................... $40,000
SPECIALTY & PREMIUM EVENTS 2012 Ryder Cup – Medinah Country Club (Chicago, Ill.) Full-page display ad ............................................................................................................................ $19,950 Two-page spread ................................................................................................................................ $32,950 2012 Ryder Cup & 2012 PGA Championship Bundle Full-page display ad ............................................................................................................................ $23,000 Two-page spread ................................................................................................................................ $36,000
» A COMPLIMENTARY ENTERTAINMENT PACKAGE IS INCLUDED WITH BOTH STANDARD AND SPECIALTY EVENT PACKAGES TO ENHANCE THE OVERALL MEMORABILITY AND PERFORMANCE OF THE PROGRAMS. «
For individual media kits, details on entertainment packages, ad specifications or any other questions, please contact Eric Smooke at 407.563.7010 or ESmooke@Golfweek.com.
2012 PGA TOUR SCHEDULE OF EVENTS
Date
Event
Tour
Location
March 19 – 25
Arnold Palmer Invitational
PGA Tour
Orlando, Fla.
April 16 – 22
Valero Texas Open
PGA Tour
San Antonio, Texas
April 23 – 29
Zurich Classic
PGA Tour
New Orleans, La.
April 30 – May 6
Wells Fargo Championship
PGA Tour
Charlotte, N.C.
May 21 – 27
Crowne Plaza Invitational
PGA Tour
Ft. Worth, Texas
June 26 – July 1
AT&T National
PGA Tour
Bethesda, Md.
Aug. 9 – 12
PGA Championship
PGA of America
Kiawah Island, S.C.
Sept. 3 – 9
BMW Championship
PGA Tour (FedEx Cup)
Carmel, Ind.
Sept. 17 – 23
Tour Championship
PGA Tour (FedEx Cup)
Atlanta, Ga.
Sept. 25 – 30
Ryder Cup
PGA of America
Chicago, Ill.
Oct.1 – 7
Justin Timberlake Shriners
PGA Tour
Las Vegas, Nev.
Oct. 22 – 24
PGA Grand Slam of Golf
PGA of America
Bermuda
Nov. 26 – Dec. 2
Chevron World Challenge
PGA Tour
Thousand Oaks, Calif.