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2012 Proposal

2012 PROPOSAL

–––––––––––––––––––– ABOUT GOLFWEEK CUSTOM MEDIA –––––––––––––––––––– As the industry’s leading creator of content marketing, Golfweek Custom Media offers a wide variety of unique custom publishing opportunities and turnkey solutions – all backed by Golfweek’s authoritative reputation and extensive expertise – to provide relevant and engaging content that supports multiple media channels. The result: strategic delivery, a strong presence and long-lasting relationships for clients and their target audiences.


OFFICIAL TOURNAMENT PROGRAMS Golfweek Custom Media is the leading producer of highly targeted event programs for golf’s biggest and most memorable tournaments – including PGA, LPGA, Champions Tour, USGA and PGA of America events. Carefully compiled to serve as cherished keepsakes, each commemorative publication features important event information, engaging articles, featured player editorials and more, making them prized pieces of memorabilia for corporate event sponsors and spectators.

DISTRIBUTION • Print Edition – offered on-site in the clubhouse, on the course and in corporate hospitality areas. • Digital Edition – available on PGATour.com, Golfweek.com and each tournament’s designated website. Below are just a few examples of our digital editions: 2012 Northern Trust Open Program

2011 LPGA KIA Classic

2011 PGA Championship

2011 Arnold Palmer Invitational

ENTERTAINMENT In addition to producing an impressive collection of publications, Golfweek Custom Media brings its partners inside the ropes and behind the scenes – providing valuable face time with key industry leaders and offering invaluable opportunities to take networking to the next level.

BENEFITS By taking advantage of this unique marketing opportunity, your company will be able to: • Distinguish and differentiate itself in a crowded marketplace • Improve brand perceptions by aligning its products and services with the unparalleled image of professional golf • Attract new customers and enhance existing relationships by leveraging face-to-face interaction in an ideal setting


AUDIENCE PROFILE OF TOURNAMENT ATTENDEES Professional golf caters to an upscale audience of fervent, well-educated and outgoing consumers with significant discretionary income and active lifestyles. Advertising in Golfweek Custom Media’s commemorative publications is the most effective way to put your company’s message directly into the hands of this highly desirable demographic.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Gender Percentage Male Female

64% 36%

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Age Percentage 18-24 25-34 35-44 45-54 55-64 65+

6% 12% 17% 20% 19% 26%

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Household Income Index $25,000 or less $25,000 - $49,000 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,000 $150,000+

61 87 102 118 131 151

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Education Index High School Only Some College College Graduate Graduate Degree

89 92 143 144

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Job Title Index President Vice President Top Management

144 166 152

*Source: MRI, Doublebase 2008 Index vs. US average (US average = 100)


ADVERTISING PACKAGES STANDARD PGA EVENTS 1 full-page display ad............................................................................................................................ $5,950 3 full-page display ads ........................................................................................................................ $15,000 6 full-page display ads ........................................................................................................................ $24,000 9 full-page display ads ........................................................................................................................ $33,000 12 full-page display ads ...................................................................................................................... $40,000

SPECIALTY & PREMIUM EVENTS 2012 Ryder Cup – Medinah Country Club (Chicago, Ill.) Full-page display ad ............................................................................................................................ $19,950 Two-page spread ................................................................................................................................ $32,950 2012 Ryder Cup & 2012 PGA Championship Bundle Full-page display ad ............................................................................................................................ $23,000 Two-page spread ................................................................................................................................ $36,000

» A COMPLIMENTARY ENTERTAINMENT PACKAGE IS INCLUDED WITH BOTH STANDARD AND SPECIALTY EVENT PACKAGES TO ENHANCE THE OVERALL MEMORABILITY AND PERFORMANCE OF THE PROGRAMS. «

For individual media kits, details on entertainment packages, ad specifications or any other questions, please contact Eric Smooke at 407.563.7010 or ESmooke@Golfweek.com.


2012 PGA TOUR SCHEDULE OF EVENTS

Date

Event

Tour

Location

March 19 – 25

Arnold Palmer Invitational

PGA Tour

Orlando, Fla.

April 16 – 22

Valero Texas Open

PGA Tour

San Antonio, Texas

April 23 – 29

Zurich Classic

PGA Tour

New Orleans, La.

April 30 – May 6

Wells Fargo Championship

PGA Tour

Charlotte, N.C.

May 21 – 27

Crowne Plaza Invitational

PGA Tour

Ft. Worth, Texas

June 26 – July 1

AT&T National

PGA Tour

Bethesda, Md.

Aug. 9 – 12

PGA Championship

PGA of America

Kiawah Island, S.C.

Sept. 3 – 9

BMW Championship

PGA Tour (FedEx Cup)

Carmel, Ind.

Sept. 17 – 23

Tour Championship

PGA Tour (FedEx Cup)

Atlanta, Ga.

Sept. 25 – 30

Ryder Cup

PGA of America

Chicago, Ill.

Oct.1 – 7

Justin Timberlake Shriners

PGA Tour

Las Vegas, Nev.

Oct. 22 – 24

PGA Grand Slam of Golf

PGA of America

Bermuda

Nov. 26 – Dec. 2

Chevron World Challenge

PGA Tour

Thousand Oaks, Calif.

Golfweek Custom Media 2012 Proposal  

For one of my later tasks while working as the marketing intern at Turnstile Media Group, I was required to both design and write the copy f...

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