SHOP TALK
STORE WE ADORE
54
15310 ANTIOCH ST. PACIFIC PALISADES, CALIF.
JAIMIE GELLER JEWELRY
Chunky bling shares space with delicate sun- and moon-inspired pieces at this refined yet friendly shop that fits right into its beachy neighborhood BY CLARISSA CRUZ PHOTOGRAPHY BY NICOLE L A MOTTE
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Necklaces from Kismet by Milka and Jacquie Aiche
SEPTEMBER / OCTOBER 2017
ESTLED ACROSS FROM a bustling restaurant on an unassuming street in Los Angeles’ tony Pacific Palisades neighborhood, Jaimie Geller Jewelry is like the jewelry store version of Cheers: Everybody knows your name. “Pacific Palisades has a very small-town feel, and everybody knows each other here,” says Jaimie Geller, who owns the boutique with her husband, Michael (pictured above). “We needed our store to be a reflection of that.” This means that new customers receive thank-you notes, jewelry repair updates arrive via text, and regulars often get a personalized gift for Mother’s Day or birthdays. The store also keeps track of clients’ past purchases to get a sense of individual tastes so Jaimie can select new pieces for the store accordingly. The vibe: everything from Suzanne Kalan’s wearable bling to dainty pieces from Kismet by Milka. “We aren’t your typical stuffy jewelry store,” Jaimie says. “We don’t want people to feel intimidated walking through our doors. Jewelry is a very emotional purchase for people, and we want our clients to be able to browse without pressure.”