2 — The Event
VICENZAORO at JCK
VICENZAORO Italian Passion. Made with Love VICENZAORO — one of the most prestigious jewellery show in the world, organized by Italian Exhibition Group — promotes Italian jewellery worldwide. VICENZAORO ITALIAN PASSION. MADE WITH LOVE is one of
the most stimulating area of the JCK Show in Las Vegas, the most important gold and jewellery trade show for the United States and the rest of the Americas. VICENZAORO presents a high-end selection of Italian jewellery brands. The Italian brands will present their latest collections with the new trends in jewellery design, showing unique products and high level of manufacturing knowledge to the American buyers. The Italian Pavilion is a strategic position inside the JCK Show: ‘VICENZAORO Italian Passion. Made with Love’ is located at Shorelines 2 in front of Prestige and close to the Plumb Club exhibition area. VICENZAORO presents all the main manufacturing districts in Italy, in a context of Italian style and elegance. THE FORMAT VICENZAORO is exported all over the world, to
the most important International trade shows for the industry. In the interview, Corrado Facco, Managing Director of Italian Exhibition Group Spa, tells us which are the opportunities for the Italian companies. «As a matter of fact, this country is one of the main destinations for Italian jewellery exports, worth 625 million Euros in the USA, that grew by 9.6% in 2016 compared to 2015 (source: Istat), despite 2016
TRENDVISION Jewellery + Forecasting
being a particularly complicated year for the gold and jewellery industry worldwide. JCK, the main gold and jewellery trade show for the United States and the rest of the Americas, represents a good opportunity for the Italian brands to showcase their manufacturing knowledge to a very interested audience and International professional buyers. Here the Italian exhibitors will bring their latest collections, present their outstanding features and high-end products in terms of innovation, creativity, design, craftsmanship, underlining their roles as trendsetters in this business worldwide. ‘VICENZAORO Italian Passion. Made with Love’ at JCK is thus a very relevant format, not only for the prestigious and target context, but also and overall because it has opened — for 12 years now — the doors to Italian companies of the American market, now more than ever very strategic in the luxury and jewellery world. This thanks to the support of Italian Exhibition Group, the company generated by a merger between Rimini Fiera and Fiera di Vicenza, leader in Italy and one of the main players in Europe, and tank to the International knowhow and expertise of VICENZAORO. A brand that confirms its leadership in promoting and adding value to the Italian Jewellery Beauty and Well Done, playing the role of Italian jewellery Ambassador in the world». [A.P.]
TRENDVISION Jewellery + Forecasting is VICENZAORO’s independent trend forecasting research observatory specialized in the jewelry, watch, diamond and luxury sectors. The TRENDVISION area will be part of the Italian Pavilion ‘VICENZAORO Italian Passion. Made with Love’. Each year, through TRENDVISION Jewellery + Forecasting, trends in international jewelry, diamonds and watchmaking are independently discovered and analyzed, using research materials that include consumer profiles and product directions, also featured in the reference publication: the TRENDBOOK 2018+. For more information: www.trendvisionforecasting.com