Explore the region’s best places for shopping, spoiling and socializing with your pets
18 Community Strong Ties
For the Calhouns, giving back to Johnson City is a family affair
22 Arts & Culture Home of Storytellers
An Appalachian tradition brings healing and unity to Jonesborough
27 Community Profile
Find an overview of the region’s demographics, geography, housing market and more
Johnson City
V.P./Director of Content ° Bill McMeekin
Senior Editors
° Lindsey Hyde, John Nalley, Holly Tilleros
Sponsored Content Editor
° Eleanor Palmer
Contributing Writers ° Brook Bolen, Wesley Broome, Teree Caruthers, Amy Conry Davis, Cary Estes, Laura Hill, Maura Keller, Kevin Litwin, Kim Madlom, Kelly Rogers, Patsy B. Weiler
Senior Photographers ° Jeff Adkins , Nathan Lambrecht
V.P./Digital Strategy
° Richard Stevens
Digital Editor In Chief ° Amanda Ellis
Digital Marketing Director/Managing Editor Cara Sanders
SEO Editor ° Misty Emery
Web Developer ° Eric Montzka
Integrated Media Manager Cheryl Meyer
V.P./Sales Operations
° Katie Middendorf
° Patricia Moisan
Ad Traffic Coordinator
Senior Ad Coordinator/Designer ° Vikki Williams
Senior Marketing Designer ° Holly Bikakis
Marketing Coordinator
° Sarah Henderson
This magazine is published annually by Livability Media, a division of Journal Communications Inc., and distributed through the Johnson City Chamber of Commerce.
Chairman ° Greg Thurman
President/Publisher ° Bob Schwartzman
Chief Operating Officer ° Kim Holmberg
Executive Vice President ° Jordan Moore
Senior V.P./Content Strategy ° Jessy Yancey
V.P./Business Development Jared Lane
V.P./Sales Manager ° Drew Colston
Business Development Executive ° Chad Eastham
Controller ° Chris Dudley
Senior Accountant ° Lisa Owens
Accounts Payable Coordinator ° Maria McFarland
Database Director ° Debbie Woksa
Executive Secretary ° Kristy York
Human Resources Manager ° Peggy Blake
For advertising information or to direct questions or comments about the magazine, contact Journal Communications Inc. at 615-771-0080 or by email at info@jnlcom.com.
For more information, contact: Johnson City Chamber of Commerce
602 Sevier St., Suite 101, Johnson City, TN 37604 423-461-8000 ° johnsoncitytnchamber.com
An ETSU dean finds a new home and calling in Johnson City
of
enthusiasts continues to thrive
Ballad Health provides innovative care for the Appalachian Highlands
and stats about the region’s economic advantages
(story on page 22)
Every year, Jonesborough Days brings food and festivities to the Storytelling Capital of the World. Photo by Robert King Photography
Find Your Place
There are a lot of factors to consider when choosing a new place to live. We have 16 questions you should ask yourself before making this life-changing decision. livability.com/find-your-next-place
Test Drive That City
You’ve got your sights set on a new place to live! But here’s why you should take that city for a spin first before making the final decision to pack up and move there. livability.com/test-drive-city
Make Your Move
Moving can be daunting. You know you have tons of tasks to complete, but where do you even start?
Learn from someone who’s moved five times to five different states. livability.com/11-moving-tips
New City! Now What?
So you chose your new city and made the move. What’s next? Now comes the fun part! Check out these six things you need to know about starting a new life in a new place. livability.com/life-in-new-city
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The Best of
JOHNSON CITY
DISCOVER THE TOP PLACES TO GO FOR EVERY EXCURSION
By Kelly Rogers
Happy Hour
Enjoy delicious bites and sips at BURG’r & Barrel’s extensive outdoor patio and deck, GATHER JC Depot. It’s a lively hangout spot, complete with lawn games, fire pits and plenty of seating. The happy hour menu is packed with fan favorites, such as nachos, pork rinds and burgers, in addition to the drinks offered at reduced prices. Typically, happy hour takes place from 4:30 to 6:30 p.m. Tuesday through Friday, but on special game days happy hour deals are offered all day long.
Delicious Brunch
There’s no shortage of places to eat when the need for brunch arises. A popular spot in downtown Johnson City is The Black Olive, mostly because its brunch is served daily – no need to wait for the weekend! The brunch menu features staples like pancakes and French toast as well as flavors like a delicious half breakfast pizza and platters that offer a mix of sweet and savory dishes.
PHOTOS, FROM TOP: JEFF ADKINS; CARTER NEWTON
The Black Olive
GATHER JC Depot at BURG’r & Barrel
Fresh Produce
Where better to find fresh, locally grown produce than at the Johnson City Farmers Market? From May through October, peruse the offerings of growers and makers each Saturday morning at the Pavilion at Founders Park in downtown Johnson City. It’s a great place to make local connections and feel a sense of community – and the food offerings are top-notch.
Live Music
Looking for unique entertainment?
Check out The Down Home, an eclectic music room with ticketed concerts and tasty snacks that range from a soup of the day to loaded nachos. For bigger productions featuring local and nationally touring acts, East Tennessee State University’s Martin Center for the Arts offers a more traditional theater venue experience. And if you’re looking to jam out to some free concerts, downtown Johnson City hosts a free summer concert series called Fridays After 5.
Networking Events
For ambitious individuals seeking to grow their network, building professional connections is easy with the Johnson City Chamber of Commerce and its Young Professionals of Johnson City group. YPJC offers exclusive access to networking events, community service projects and professional development opportunities, creating a space where emerging leaders can connect, collaborate and thrive.
Shopping Local
Visitors and residents alike are spoiled for choice when it comes to shopping in Johnson City. For a onestop shop, there’s always The Mall at Johnson City, home to major department stores, national chains and even locally owned shops like Fanatics 101, which sells sports apparel. More charming and laid-back shopping experiences can be found in downtown Johnson City, with delightful boutiques and one-of-a-kind stores, such as Terrarium Plant Store and The Generalist, a classic general store with a modern twist. Nearby Jonesborough also has a beautiful downtown to peruse if the shopping bug persists.
Day Hike
While there are plenty of great hikes in and around Johnson City, one that needs to be on your must-do list is Buffalo Mountain Park. Just 10 minutes from downtown, the park is an appealing option for both casual and avid hikers. There are quite a few trails and loops to choose from, rated moderate to hard. Signage is easy to follow, there’s plenty of parking and the views at the top are more than worth the trek.
Lake Weekend
A short drive from Johnson City, you’ll find Boone Lake, a 4,520-acre reservoir with gorgeous shorelines. It’s a hot spot not only for water sports and swimming, but also for fishing. The lake is full of bluegill, catfish, trout and crappie, plus a huge variety of bass. Boone Lake is also ideal for families, with a designated swimming area located above the dam and an easily accessible boat ramp and pier.
Boone Lake
White Rock Overlook at Buffalo Mountain
Good
Former Floridian says Johnson City was the perfect place to put down roots
NEIGHBORS
Downtown Johnson City
According to Cristi Lemanski, Johnson City, Tennessee, has everything a young, entrepreneurial family could want. Cristi married East Tennessee native Michael Lemanski and soon after found her love for the Volunteer State. After having their first child, Michael and Cristi knew East Tennessee would be where they wanted to raise their daughter. As co-owner of Top Drawer
Cabinetry & More, Cristi has found raising a family and growing their new business in Johnson City to be an easy transition with the support of the community and so many resources available at her fingertips. Was there something specific that drew your family back to where Michael is from?
After vacationing together in East Tennessee for over 20 years,
we always knew East Tennessee was where we wanted to raise our family someday. Two key factors that influenced our decision to settle in Johnson City were finding the right school for our daughter and ensuring our niche business could continue to thrive in an area with similar growth potential. After careful consideration, we were excited to make Johnson City our home in January 2024.
The Lemanski family, who moved to Johnson City in 2024, loves exploring downtown and visiting restaurants like Label.
Do you have any favorite restaurants or local coffee shops that you recommend to people who are new to the area?
Label for date night, Southern Craft for barbecue and The Kitchen at Grace Meadows Farm for some good country cooking are places we enjoy. Our favorite meeting spots would be Still Waters Coffeehouse and Wheeler’s Bagels.
Are there any annual events or festivals that you always look forward to?
In our fi rst year here, we have enjoyed Fridays After 5, the Blue Plum Festival, farmers markets, Candy Land Christmas, Christmas Tree Lighting, Christmas Parade and everything in between that downtown Johnson City has to offer. We have also enjoyed Music on the Square in downtown Jonesborough and the many festivals and parades throughout the year. The Lakeside Concert Series during the summer at Winged Deer Park would also be a highlight for us.
How was it moving Top Drawer Cabinetry & More from Florida to Johnson City?
The transition of moving our successful business, that we had for over a decade in Port St. Lucie, Florida, to Johnson City has been truly rewarding. We believe our move came at just the right time. We rebranded our business to better align with the local market and have essentially started over. We’ve been fortunate to make meaningful connections through the Johnson City Chamber of Commerce, the Johnson City Area Home Builders Association, FoundersForge and various local networking groups. We have been incredibly blessed by the strong interest and support of local businesses. It feels as though the solid reputation we had built in Florida followed us to East Tennessee, and we are so grateful.
CO.STARTERS Pitch Night
The Kitchen at Grace Meadows Farm
How has being a part of the Johnson City Chamber of Commerce helped your business grow?
From the moment we launched our business in Tennessee, becoming a member of the Chamber was one of our fi rst priorities. Being involved in what the Chamber offers has provided Top Drawer Cabinetry & More invaluable opportunities for networking, mentorship and educational classes. These opportunities have positioned us as a trusted local business, increasing our visibility and greatly contributing to our success. One of the most valuable aspects of our involvement in the Chamber has been the sense of community. The Chamber’s focus on fostering new business has made us feel like we’re part of something bigger, and this sense of belonging has inspired us to continue growing and contributing to the local economy here in Johnson City.
What was it like participating in the Johnson City Chamber’s CO.STARTERS Pitch Night?
Participating in the CO.STARTERS Pitch Night was essential to the growth of Top Drawer Cabinetry & More. Moving our business, that was making over a half-million dollars in revenue, to a new state was a significant transition, and we wanted to ensure we had a solid foundation. CO.STARTERS, a 10-week program offered by the Chamber, provided an opportunity to connect with local entrepreneurs and help us refi ne our business strategy. We earned third place at Pitch Night and were truly humbled by the recognition and the $1,000 prize.
– Brook Bolen
76 F Average summer temperature
41 F Average winter temperature
HOUSING MARKET
$277K
Average home value in Johnson City
$286K
Average home value in Washington County (Zillow, December 2024)
POPULATION GROWTH
2,200+
New residents, 2020-23 (US Census Bureau) Read more stories about people who are proud to call Johnson City home at livability.com/tn/johnson-city
LEARN MORE AT
A Long Leash
EXPLORE THE REGION’S BEST PLACES FOR SHOPPING, SPOILING AND SOCIALIZING WITH YOUR PETS By
Amy Conry Davis
With an abundance of pet-friendly places in the Johnson City area, there’s no reason to leave your four-legged friends behind. These local businesses offer a variety of products and services dedicated to animals and the fur-parents who love them. It’s a trend that shows no signs of slowing down.
For Paul Boynton, who opened Off Leash Social in 2022, it’s a win-win for customers and business owners alike.
“We spent years hoping someone else would open a bar like this so we could enjoy it,” Boynton says. “Then, one day, we were inspired to explore the possibility of doing it ourselves.”
Check out a few favorite pet-friendly spots in the region.
Off Leash Social
This pet-friendly spot in Johnson City is popular even to those without pets. Described by Boynton not as a dog park but rather a “community gathering spot that allows dogs to be off leash,” the facility features a full bar, food menu, live music and special events. No membership is required. For self-wash services, grooming, day care and retail, their newest venture, Off Leash Boutique, is worth a visit, too.
Duke & Fox
At Duke & Fox in Jonesborough, choose from a variety of handmade pet accessories such as leashes, collars, beds and the like. Deck them out with personalized colors and designs or add the embellishment of an embroidered name. These products and much more are sold online as well as in their downtown store on East Main Street.
Natural Pet Supply
For matters of health and nutrition, Natural Pet Supply in Johnson City should be at the top of any pet owners’ go-to list. Locally owned and home to a few store cats, it offers a “holistic approach” with a wide range of high-quality, minimally processed products. In addition, customers can shop its website to find practical “tips and tricks” about food and supplementation.
Tennessee Tails
Pet Boutique
The Tennessee Tails Pet Boutique is a family-owned pet supply store serving Jonesborough and surrounding areas. Customers can sign their pets up for Birthday Club goodie bags, join the Paw Point loyalty program or shop for everything from pet carriers to game day shirts. Be sure to check
out the original line of dog treats, with flavors such as salmon and coconut or cheddar and Parmesan.
Johnson City Dog Park
Located inside Willow Springs Park, this 2-acre space “has been wearing out dogs since 2006.” The park is maintained by a unique memberrun organization. An annual fee comes with key card access to a fenced-in, leash-free run outfitted with water fountains, comfortable benches and bone-shaped pools. Hours are dawn to dusk, and dogs of all sizes are welcome.
Clockwise from left: Tennessee Tails Pet Boutique; Duke & Fox; Off Leash Social
Larry Calhoun, the first dean of ETSU’s Bill Gatton College of Pharmacy, stands with his family.
PHOTOS, FROM LEFT: JEFF ADKINS; RON CAMPBELL
STRONG TIES
FOR THE CALHOUNS, GIVING BACK TO JOHNSON CITY IS A FAMILY AFFAIR
When Larry Calhoun was growing up in Hampton, Tennessee, a visit to Johnson City was an exciting event.
Now that he’s a grandfather and a decades-long Johnson City resident, he still sees his adopted city as an exciting place, one he and his family are committed to nurturing.
“Obviously, anybody that wants to see their community grow just can’t do it by sitting on the sidelines,” says Calhoun, looking back at his long history of public service, professionally and as a volunteer. “Don’t complain about how things are. Get involved – then you can complain.”
Calhoun’s unwavering commitment to progress is evident in his impactful career, which includes serving as a city commissioner and being the first dean of the Bill Gatton College of Pharmacy at ETSU.
Now semi-retired, he continues to work with the medical school dean’s office, conducts leadership training and supports a variety of important community causes.
BUILDING A LEGACY
Calhoun and his wife, Kathryn, met here in 1974 and settled permanently after a career that took him to Memphis, Nashville and Saudi Arabia.
“At that point in Johnson City, you would run into somebody you knew all the time. It felt comfortable, ‘Friday Night Lights’ kind of thing,” he says. “But it was also very different from a health care standpoint. If you needed anything major, you had to leave the region.”
The couple became involved in community improvement – Kathryn as a teacher, and he as a local health care
executive and advocate for rural medicine. It was important to both that their two daughters, McKenzie Highsmith and Whitney Calhoun Goetz, grow up understanding the importance of civic mindedness.
“We were very intentional to make sure our girls had opportunities and support to get involved. You learn leadership by being a leader,” Calhoun says.
Their daughters agree. Both have gone on to successful careers locally and have chosen Johnson City as the place they want to live, work and raise their children.
SENSE OF RESPONSIBILITY
“My parents instilled in my sister and me a sense of pride but also a responsibility to always give back to our community,” McKenzie says.
An associate professor in the Department of Pharmacy Practice at ETSU, she also served as the youngest board chairperson of the Johnson City Chamber of Commerce. She is married to Akiah
Highsmith, an attorney with Baker Donelson.
“When we were youngsters, my parents wanted us to know about what they did in their jobs, but also their volunteer experience,” Whitney says. “Giving back was a huge part of what we did, and we want to replicate this with our boys, so we take them to events and fundraisers and watch council meetings online, that kind of thing.”
‘BEAUTY OF HOME’
Both sisters remark on how Johnson City has changed for the better, seeing it now as parents themselves. Both love the closeness of family, sharing familiar childhood experiences with their own children and enjoying their hometown’s new energy.
“I think something that makes Johnson City special is how it can be the perfect place for people in so many phases of life.”
McKenzie Highsmith, Johnson City resident
Now executive director of the ETSU National Alumni Association, Whitney left Johnson City to work for Tennessee Sen. Bob Corker in Washington, returning home with husband John Goetz, vice president of community and government for Ballad Health, to raise their family.
“Sometimes you have to go away to realize the beauty of home,” Whitney says. “During the time I was away, Johnson City just transformed into the vibrant exciting place it
is today, where the people and leaders are investing in community growth and development.”
McKenzie adds:
“Johnson City really is the ideal place to raise a family, but I was also a college student, then a single young professional here before I was a married mom of a 3-year-old. I think something that makes Johnson City special is how it can be the perfect place for people in so many phases of life.”
For Larry, the joys of having his children and grandchildren nearby and so active in their community are clear – as is his pride in the city he adopted so many years ago.
“Kathy and I were a bit concerned that our daughters’ success might have led them to go somewhere else,” he says. “But they and their husbands knew it was an easy choice to live and raise their children here.”
– Laura Hill
PHOTO: JAY HURON
Willow Springs Park
OPENING DOORS, BUILDING RELATIONSHIPS, SERVING HIS COMMUNITY
LARRY DOES THAT!
Not many people have a level of experience as extensive as Larry LeSueur, a lifelong resident of the Johnson City area. Once when he was speaking at an event, LeSueur was introduced as “Larry Does That!” and the description stuck.
“I’ve been a restaurant and store manager,” LeSueur says. “I owned a home decor and furniture shop, House2Home. I worked in an emergency room as a registered nurse for nearly 15 years.” Since 2013, he has owned a marketing company, Everyday Promo Solutions, and now employs his passions and experience as a mortgage consultant and trusted real estate agent. “‘Larry Does That!’ sums it up,” he says.
He says working with first-time homebuyers is very gratifying, and he is especially proud of his affiliation with Homes for Heroes, a program that rewards heroes such as military service members, health care workers, law enforcement, firefighters and teachers looking to buy or sell a home.
“This is a way for me, as a former ER nurse, to give back to heroes that serve others,” LeSueur says.
“In addition to my client’s reward, an additional portion of my commission also goes to the Homes for Heroes Foundation to help even more heroes.”
He says, “I love the Tri-Cities area, its people and culture. The area has so much to offer, and introducing newcomers to the area is always a pleasure.”
Natives and new residents alike appreciate his robust local knowledge, as well as his ability to provide them with a more in-depth analysis than merely showing them a home. LeSueur has experience in more complex matters as well, such as 1031 exchange for investors or matters of probate.
“I’m still in regular contact with all of my clients,” LeSueur says, attributing this to his understanding
of what it means to serve.
“My number one priority is to help my clients reach their goals and guide them along the path. I’m not looking for just another quick closing. I’m looking to build a trusted, lifelong relationship. Because in the end, honesty, trust and the relationship are paramount.”
Learn more about working with Larry at larrydoesthat.com
HOME OF Storytellers
An Appalachian tradition brings healing and unity to Jonesborough
Award-winning performer Antonio
a group of fifth graders at the International Storytelling Center.
Rocha tells stories of his international travels to
In Jonesborough, storytelling has historically been a means of healing, preserving local culture and bringing communities together. Today, that tradition continues in Tennessee’s oldest town and the “Storytelling Capital of the World.”
Through times of celebration and adversity, storytelling venues across Jonesborough provide a home for this powerful medium.
TENDING TO TRADITION
Storytelling has long been ingrained in Appalachian culture, whether through spoken word or music played across the region.
That oral storytelling tradition continues in the form of the National Storytelling Festival, an annual event held by the International Storytelling Center, which draws tellers from all over the world each October to Jonesborough.
“Our flagship event, the National Storytelling Festival, expanded from people telling stories in the courthouse square,” says Michael Carson, president of the International Storytelling Center.
Hosting the first festival in 1973, the event has been going strong ever since. With up to 10,000 attendees each year, the National Storytelling Festival has become one of the largest events in the region. Tellers captivate audiences beneath six giant tents, sharing tales that are funny, moving, scary and always deeply rooted in culture. The festival has showcased cowboy poets from Texas, members of Canada’s First Nations, ScottishKenyan tellers and many more.
“The festival features all types of folk tales, personal tales, Appalachian tales, tall tales –every type of storyteller you could imagine,” Carson says.
Carson estimates that the economic impact of the festival is close to $3 million annually, a testament
Michael Carson is the president of the International Storytelling Center in downtown Jonesborough.
to the importance of storytelling in the region. The center also hosts 26 storytellers each year as part of its Storytelling Live series, during which “tellers-in-residence” hold performances around the community. They share everything, from Warrior Stories of returning veterans to Freedom Stories of Black storytellers from Appalachia. Bolstered by bachelor’s and master’s programs in storytelling at East Tennessee State University, the region’s efforts toward uplifting storytelling as a medium are
evident in its commitment to the art of the story.
“Storytelling is an art form, just like classical music or literature or theater,” Carson says.
A CENTER FOR THE ARTS
Another beloved Jonesborough venue has been revitalized, thanks to a 10-year effort by the community. Since its founding in the 1920s, the Jackson Theatre has undergone many changes in identity, from a silent movie theater known as the Blue Mouse to a teen hangout
in the 1960s and, more recently, a women’s clothing store.
A century after its founding, the Jackson Theatre is going back to its roots, bringing movies, music and entertainment to Jonesborough. “Downtown theaters were so nostalgic for so many people,” says Amber Crumley, operations manager for the Jackson Theatre.
The reopened Jackson Theatre will showcase stage plays, musical acts, movies and storytellers from all over Tennessee and beyond. Working in partnership with the McKinney Center and the Jonesborough Repertory Theatre, which is housed in the same complex as the Jackson Theatre, the venue aims to be a gathering place for arts and culture for residents in the community.
“We really love to bring people together and showcase downtown Jonesborough,” Crumley says.
As part of its grand reopening, the Jackson Theatre screened a documentary featuring stories of past patrons, from historic accounts of segregation during the 1960s to tales of falling in love within the theater’s walls.
The history of the theater has not been forgotten, and its new role in the Jonesborough community is just beginning to bloom.
When the National Storytelling Festival was canceled in 2024 due to the impact of Hurricane Helene, the Jackson Theatre stepped up to help. The venue held a benefit concert featuring storytellers from the canceled festival, raising $26,000 in relief funds for the community. In the “Storytelling Capital of the World,” the power of stories has helped a community find support in the midst of devastation.
“We want to use storytelling to heal and to help people recover,” Carson says.
– Wesley Broome
PHOTO: JEFF ADKINS
Family Style
Tucked into 250 acres of farmland between Johnson City and Jonesborough is a familystyle restaurant with some of the best Southern cooking around. The Kitchen at Grace Meadows Farm prides itself on its food and atmosphere.
“The style of restaurant that we are is not common,” said Dan Eldridge, who owns Grace Meadows Farm with his wife, Tammy. “The menu we offer is not typical restaurant food. It’s more like you would have at your grandmother’s house at Thanksgiving or Christmas.”
The family-style dining experience offered at The Kitchen, where each table receives large servings of food rather than individual plates, has become much sought-after in the region. The Eldridges welcome around 130,000 guests to the farm each year, serving Southern Appalachian favorites from a seasonal menu, with much of the produce grown right on the farm.
Guests can choose from two meats and seasonal sides, along with hot yeast rolls and homemade dessert.
Grace Meadows is a place where memories are made. After a meal, visitors can stroll by the lake, take a tractor ride, enjoy homemade ice cream from the on-site creamery or simply relax in rocking chairs outside the restaurant, soaking in views of the peaceful farmland.
“Come for a great meal and enjoy a wonderful experience,” Eldridge says.
– Wesley Broome
Community Profile Community Profile
DEMOGRAPHICS
HOUSEHOLDS
29,425
Number of households
2.2
Persons per household
32,372
Number of housing units
/ RENTERS
ROADWAYS
JOHNSON CITY
POPULATION
72,514
Johnson City
Sources: Census Reporter, U.S. Census, Johnson City Chamber of Commerce, Zillow
Creative
Vision
Art and entrepreneurship fuel economic growth in Johnson City
An artistic and entrepreneurial spirit is taking shape in the Johnson City region, where art and business intertwine to drive innovation and growth. This creative synergy is growing the local economy. Companies like ActionVFX are transforming the region into a global source of visual effects, while Create Appalachia fuels this creative ecosystem by nurturing talent and fostering collaboration.
Setting the Stage for Visual Effects
ActionVFX, a Johnson City-based company, is a prime example of this creative entrepreneurialism. It is building a vast library of high-quality visual effects (aka VFX) assets and setting the industry standard. Serving clients ranging from Hollywood studios to independent filmmakers, ActionVFX shows how creativity can spark successful entrepreneurship, positioning the company and the region as vital
contributors to the global VFX industry.
Founder and CEO Rodolphe “Ro” Pierre-Louis launched ActionVFX to give artists the tools they need to succeed.
“I started learning visual effects when I was 14, spending countless hours teaching myself and trying to find good assets to practice with,” Pierre-Louis says. “I quickly realized that most available VFX elements weren’t meeting the standards that artists needed, and high-quality practice footage was even harder to find. ActionVFX creates professional-grade assets that would not only serve established studios but also help aspiring artists develop their skills. I wanted to solve the problems I faced as a young artist learning the craft.”
By curating a vast library of high-quality VFX assets, ActionVFX empowers filmmakers and game developers worldwide to bring their creative visions to life. Their library contains over 10,000 assets, including explosions, fire, smoke and debris. These elements enhance the realism of visual effects in films, television shows, video games and other media.
ActionVFX assets can be seen on the big screen in some of the biggest blockbuster films and television shows, such as Avengers: Endgame and Stranger Things With a comprehensive collection of pre-keyed assets shot in 4K or higher resolution, the company’s assets are compatible with major VFX software like Adobe After Effects and Nuke.
Rodolphe “Ro” PierreLouis, left, is the founder and CEO of ActionVFX.
“ActionVFX isn’t just building a library of assets – we’re building a future where visual effects artists can thrive as both creators and entrepreneurs,” Pierre-Louis says. “Our marketplace enables artists to monetize their expertise while maintaining the high standards our industry demands. We’re empowering the next generation of VFX artists to build successful careers doing what they love.”
Empowering the Next Generation
With its mission of empowering entrepreneurs who combine creativity and technology, Create Appalachia is a crucial partner to innovative companies like ActionVFX. Create Appalachia, a 501(c)3 nonprofit, is building a hub where artistic vision and entrepreneurial drive can intersect. It offers professional development opportunities, workshops, mentoring and networking events to help the region’s emerging businesses and creative talents flourish.
Recognizing the importance of early engagement, Create Appalachia also offers classes and camps for middle and high school students interested in exploring careers in digital media and the arts, ensuring a pipeline of future talent for the region’s burgeoning creative economy.
The result is a robust, energetic community of creatives working together to boost the region’s quality of life and career opportunities. Collaboration is a cornerstone of Create Appalachia’s approach. It partners with various organizations, including other nonprofits, educational institutions and economic development agencies, to maximize their impact and reach shared goals.
Another organization bridging the gap between art and technology is ETSU’s Digital Media Department, with alumni who have worked for major motion pictures. While enrolled in the Digital Media Department, students can dive into fields like digital animation, game design, visualization and visual effects. The program is ranked No. 1 in the state and No. 7 in the nation for animation and offers a minor for those seeking broader digital media knowledge. With a focus on hands-on experience, it equips the next generation of students to become leading digital media professionals. The dynamic relationships between industry experts in the region prove that creativity can be a powerful engine for economic growth, putting Johnson City on the map as a rising star in visual effects and digital arts.
– Kim Madlom
IGNITING INNOVATION
Local organizations that provide support for entrepreneurs
From providing essential resources and training to fostering collaboration and mentorship, the following organizations empower individuals and businesses to thrive.
Sync Space Entrepreneur
Center acts as a regional hub for entrepreneurial support. Programs include mentoring, networking events and workshops to help entrepreneurs launch and grow their businesses. The center also focuses on providing resources and support to underserved populations, such as women, minorities and veterans. Think of the organization as a central point of contact for anyone with a business idea in the region.
FoundersForge provides entrepreneurial education and resources and offers programs like startup weekends, workshops and a speaker series. The organization is an excellent resource for those just starting to explore their business ideas and who want to learn from experienced entrepreneurs.
CrushingIt.AI is a partnership between the Johnson City Chamber of Commerce and Cloud Wise Academy. It offers training programs in technology, including artificial intelligence and machine learning. This initiative aims to equip the local workforce with skills needed for the future. For the rest of this list, visit livability.com/jc-entrepreneurs
ActionVFX curates digital assets.
MAIN STAGE
MAIN STAGE
A
Johnson City-based business is making its mark at venues and events across the U.S.
Over the years, the word has spread:
Johnson City is an exceptional place for companies of all sizes to call home. One of the nation’s largest event staffing firms has called Johnson City home for 18 years. Across all industry sectors – from technology to health care to agriculture – Johnson City is building a future of economic
The ‘Largest’ Small Business
For Jon Phillips, founder and president of Axis Inc., establishing his company’s headquarters in Johnson City made perfect sense when he was looking for a place to start his new business in 2006.
“I was first introduced to Johnson City in 1994 when I was playing baseball at Georgia Southern
Tennessee State University in Johnson City,” Phillips says.
As part of his journey establishing his business, Phillips wound up back in Johnson City in 2005 and decided it was a great place to establish the headquarters for the bourgeoning Axis Inc. What started as a company with only two clients has blossomed to thousands of clients, including national sporting teams, large-scale
festivals of all kinds. For example, the company works with Bonnaroo Music & Arts Festival, CMA Fest and Hangout Music Festival.
In 2023 alone, Axis staffed 15,000 music and special events. Covering events across the country, including dozens in Johnson City, Axis staff provide security, crowd management, ticket taking, ushering, parking services, guest services and consulting.
Small-Town Charm, Big-City Opportunity
What does Phillips see as the biggest draw that Johnson City offers business owners?
“It’s just a phenomenal place to live and to be a business owner,” he says. “It’s a small community where people are friendly and understand each other. There’s not a lot of politics. It’s really just a great small-town community where everyone tends to get along. You just don’t have the grind of the big city.”
Although a national business, Axis’ corporate headquarters in Johnson City is actually one of its smaller offices among the nine Axis offices that dot the U.S. with about 14 employees working and residing in Johnson City. Other locations of Axis offices include San Francisco, New Orleans, Little Rock and Chattanooga. As such, Phillips sees Axis as the “largest small company in Johnson City that no one knows about.”
Phillips says that Johnson City leaders are focusing on the future
and working diligently to position the city to be one of the ideal places to run a company. In addition, the city offers a culturally rich environment and a low cost of living that appeals to young professionals and families.
“One of the biggest draws of doing business in Johnson City is the low cost of living and the fact that there’s no state income tax. It’s also a very safe place to raise a family, thanks to its low crime rates,” Phillips says.
He also points to the region’s high-ranking school systems and strong health care network, with several high-quality hospitals located in Johnson City and the surrounding areas.
In addition to Axis Inc., Phillips and his wife also own three additional companies, including a national touring company that represents three of the largest touring artists in the world.
“Although we work on a national level, we bring these tax dollars back to Johnson City,” Phillips says. “My wife and I try to bring that money and put it right back into the Johnson City community and into local organizations that help those in the area. We try to give back to the community as much as we can.”
– Maura Keller
“It’s just a phenomenal place to live and to be a business owner. It’s a small community where people are friendly and understand each other.”
Jon Phillips, president of Axis Inc.
Each year, Axis Inc. provides security services at thousands of festivals and events.
Discover Appalachia
Value propositions attracting businesses to Northeast Tennessee
Johnson City is attracting attention from companies nationwide thanks to its dynamic business climate.
USA Today even ranked it as the Best Place to Live in Tennessee.
“We’ve been discovered,” says Bob Cantler, president and CEO of the Johnson City Chamber of Commerce. “Individuals and companies are moving here for our strong health care, diverse dining scene, comfortable cost of living, lack of state income tax and much more.”
Here are some facts about Johnson City’s business climate that those considering investing in the area should know.
Young Professional Paradise
Cantler says Johnson City is becoming a hot spot for young professionals. Why? Picture this: working amidst the stunning scenery of the Appalachian Mountains, with live music venues, trendy restaurants and craft beverage spots nearby. Pro tip: Go to the Windsor Speakeasy, where a vending machine just might transport you somewhere else.
For remote workers, places like Spark Plaza and Sync Space provide coworking spaces and community networking opportunities.
“We have great broadband here, too,” Cantler says.
Magnet for Talent
ETSU and Milligan University provide the region with a rich pool of diverse talent. Milligan offers a strong liberal arts education, emphasizing scholarship, community and faith. Meanwhile, ETSU boasts a comprehensive range of programs, including in health care, computer science, business, education and the arts.
By Kevin Litwin
“A great company headquartered in Johnson City is ActionVFX, which is involved with film and TV special effects, and it grew out of the ETSU Digital Media Department,” Cantler says.
Support for Entrepreneurs
More innovative startups are finding success in Johnson City. In fact, the local entrepreneur scene consisted of about eight startups 10 years ago, and more than 70 have found success since then – mostly in the last two to three years. The Johnson City Chamber offers support for entrepreneurs, and so does a local nonprofit called FoundersForge, which provides free business coaching along with connections to local, state and national entrepreneur support organizations.
Downtown Development
Downtown Johnson City is a revitalized gem. Stroll down Main Street and you’ll find everything
from trendy boutiques and art galleries to cozy coffee shops and craft breweries. “Our downtown has focused on historic preservation, walkability, cultural events and upper floor living, all of which have served as a catalyst for economic success,” Cantler says. “With emerging development, we have gone from just one brewery and five restaurants, and now we have five breweries and 30 restaurants.”
Growing Industrial Park
Washington County Industrial Park offers compelling advantages for companies seeking a strategic location. Situated within both an Opportunity Zone and an Enhanced Enterprise Zone, the park provides significant financial incentives. With shovel-ready sites available, businesses can expedite development and join a thriving ecosystem that includes global manufacturers like Ebm-papst, Koyo/JTEKT and Sungwoo Hitech.
Yee-Haw Brewing Co. hosts Old Time Jam.
Partnerships
give students a head start to skilled professions
From to COLLEGE CAREER
By partnering with local businesses, programs at East Tennessee State University (ETSU) in Johnson City and Milligan University in Milligan have created a launchpad for students. Strategic collaborations, such as ETSU’s brewing and
distillation studies program with local breweries and Milligan’s engineering program with Eastman Chemical Company, ensure students graduate with real-world experience and a competitive edge.
Brewing Success
For Wyatt Johnston, now the assistant brewer for Smoky Mountain Brewery, ETSU’s partnership with Tennessee Hills Brewing and Distilling was the start of a promising career. Johnston says he originally enrolled at ETSU as a marketing management major, but he had a growing interest in brewing as a hobby. That’s when he started experimenting with basic brewing techniques and studying the processes involved in making beer, liquors and wine.
When ETSU introduced a brewing and distillation program in partnership with Tennessee Hills, Johnston jumped at the opportunity, recognizing that he could turn his hobby into a career.
“It honestly was just a ‘right place, right time’ sort of deal,” he says. “They started the program, and I knew I had to be part of it.”
Johnston credits ETSU’s partnership with Tennessee Hills, specifically its internship program, for launching his career.
“I was one of the first few who were able to do an internship there, and I wouldn’t be where I am without it,” he says. “While I was learning the academic side of brewing – the chemistry, the microbiology and the engineering – I was able to apply what I was learning.”
Another grad of the program, Seth Perdue, began his path to brewing
Tennessee Hills is one of ETSU’s partners, training students in the brewing and distillation field.
with a switch from computer science to history, a passion that ultimately led him to the field.
“I really enjoyed reading about the history of beer spirits and cocktail production,” says Perdue, packaging associate at Yee-Haw Brewing Co., which joined Tennessee Hills in 2024 as an ETSU partner, offering hands-on training for students.
Ron Roach, chair of the Department of Appalachian Studies, echoes the impact of the industry on the region’s history and future. “Brewing and distilling have played an important role in the Appalachian region for more than 250 years,” he says.
Both Johnston and Perdue interned at Tennessee Hills before graduating and say the experience taught them not only brewing techniques but also critical cleaning and maintenance techniques that have been essential in their current positions.
According to Roach, the program’s innovative partnership with local industry ensures students gain cutting-edge skills and remain competitive in a rapidly evolving field.
“Tennessee Hills has been our partner from the beginning, providing invaluable help in establishing the program,” Roach says. “Yee-Haw Brewing has emerged as another valuable partner, and we are very pleased to have their head brewer, Dan Rowe, join us as an additional instructor.”
Engineering a Rewarding Career
Milligan University’s partnership with Eastman was a game changer for Jonathan Barrett, a 2023 graduate who is now employed by the Kingsport-based global specialty materials company as a piping engineer. Eastman continues to invest in the university’s engineering program in an ongoing effort to build the pipeline of graduates pursuing careers in STEM.
The partnership offers students, such as Barrett, direct exposure
to Eastman-funded labs and resources that help them gain real-world experience before entering the workforce.
“Milligan’s tailored program meant that, when I graduated, I was much more prepared than some of the others I work with,” Barrett says. “Our professors would bring in valves and piping equipment that are used on the job at Eastman. Knowing what a plug valve is before I started was huge. Most people from other schools didn’t have that kind of exposure.”
Barrett says he was also able to apply the theories of fluid mechanics and thermodynamics, which have been crucial to his current role in
managing equipment, flow rates and stress calculations.
Barrett’s path to Milligan was intentional. The university’s highly rated engineering program as well as its approach to Christian faith played a significant role in Barrett’s choice. A supportive environment, coupled with a smaller class size, also allowed him to build close relationships with faculty.
“I graduated with a class of only 15 mechanical engineers, so I had one-on-one time with my professors. I’m still friends with them and go back to help with training,” he says.
– Teree Caruthers
Engineering students hone their skills at Milligan University.
Seth Perdue is now the packaging associate at Yee-Haw Brewing Co.
A Place to Belong
An ETSU dean finds a new home and calling in Johnson
City
Jessie Wang is a Harvard University graduate who landed at East Tennessee State University (ETSU) in 2020 and now serves as the assistant dean of student success and access. She speaks about the region’s higher education landscape
and what makes Johnson City a great place to live and work.
What brought you to Johnson City and ETSU?
I was finishing up my master’s degree at Harvard University, searching for jobs in student success, when
I stumbled upon one at ETSU that checked all the boxes I was looking for. The only problem –I didn’t know where Johnson City was on the map. What I did know, though, was that I wanted to be a part of making a meaningful impact. After looking into ETSU,
By Teree Caruthers
I realized it was a place committed to doing exactly that.
How would you describe the region’s educational landscape? Our region offers a mix of public and private institutions, technical schools, and community
colleges, all dedicated to bettering our community and meeting regional needs. This synergy helps us foster an environment that promotes lifelong learning and workforce development that’s aligned with our community’s business needs and values.
ETSU is a tremendous resource to our community. At ETSU, we’re committed to increasing opportunity and raising the level of educational attainment in our region and state. We offer a broad range
of academic programs that equip students with the skills and knowledge they need to be successful in their future careers.
What makes Johnson City a great place to live and work?
When I first moved to Johnson City, I knew no one. I was 23, it was the middle of a global pandemic, and I was living alone. Yet, the week I arrived, I had multiple people offer to help me move, unpack, introduce me to others and show me around.
I think kindness is just a part of the culture here. Whether you’re moving here as a college student, working professional, family or retiree, people here genuinely look out for and care about one another. Johnson City offers the best of both worlds – combining small-town charm with the amenities of a larger city.
We have vibrant outdoor festivals, great local shops and restaurants, beautiful parks, and fantastic seasonal celebrations. Whether it’s hiking in our beautiful mountains, visiting our local farmers market or catching a Broadway show, there’s something for everyone here.
Do you feel plugged into the Johnson City community?
Through the Chamber, I’ve served on the Young Professionals of Johnson City’s Leadership Council, on the board of the Bob Owens Community Leadership Fund, as a member of the Workforce Development Council, and as an adviser for their 3D Youth Leadership Program. These programs gave me opportunities to engage more deeply in our community, contribute to our region, build connections and mentor future leaders. The Chamber, along with ETSU, helped make Johnson City home for me, and I’m so grateful for it.
After graduating from Harvard University, Jessie Wang moved to Johnson City for a new role as an assistant dean at ETSU.
SOMETHING
Smile ABOUT to
Eastman Foundation pledges $1 million for construction of Kingsport dental clinic
Rural populations in East Tennessee have long faced a shortage of dentists, and the lack of dental care has led to high rates of oral health problems in Appalachian communities. But that’s changing for residents of Kingsport and Johnson City, thanks to a unique collaboration between the University of Tennessee Health Science Center in Memphis, East Tennessee State University (ETSU), and local public and private partners including the Eastman Foundation.
In July 2024, construction was completed on the new Kingsport Dental Clinic of the Appalachian Highlands, which is operated by the University of Tennessee Health Science Center’s College of Dentistry. The clinic began treating patients in September and is greatly improving access to oral health services in the region.
“We have had an overwhelmingly positive response from the community,” says Dr. John Royal, associate professor at the University
of Tennessee Health Science Center and director of the Kingsport Dental Clinic of the Appalachian Highlands.
“From Sept. 9 until Nov. 15, we seated over 355 patient visits. Many of them had not been seen by a dentist in many years.”
The clinic will have multiple short- and long-term benefits to the greater Kingsport community.
“We are providing real-world educational and patient treatment experience for our fourth-year dental students, along with dental
hygiene students from ETSU and dental assistant students from Northeast State Community College,” Royal says. “Secondly, we are increasing access to care for patients in the area who are underserved for dental treatment. And finally, we will provide for the community for years to come by training a dental care workforce who most likely will want to stay in the region to enter the professional employment job space.”
A “floss-cutting” ceremony was held in July to celebrate the generous contributions from corporate partners. BlueCross BlueShield of Tennessee and Delta Dental both contributed toward the cost
of equipment, and the Eastman Foundation pledged $1 million for the clinic’s construction.
“The dental clinic will benefit the entire Appalachian region and address a major need here for dental care,” says Paula Bulcao, Eastman Foundation executive director. “Previously, people here had to rely on mobile dental clinics in tractor trailers, whereas this new clinic will operate five days a week with 10 dental bays. It’s a beautiful, dignified setting for people who could not afford dental care otherwise.”
Eastman’s founder George Eastman established the first free community dental clinic in Rochester, N.Y., in
“We live here and raise our families here, and we want to make our region stronger and healthier. This clinic will be a major instrument to help us get there.”
– Paula Bulcao, Eastman Foundation executive director
1917, targeting children living below the poverty line. The company continues to carry on his legacy.
“George Eastman was motivated by his mother who had to go through painful extractions to have multiple teeth removed. He was determined people should have access to quality dental care – it’s in our DNA,” Bulcao says. “Eastman is headquartered here. We live here and raise our families here, and we want to make our region stronger and healthier. This clinic will be a major instrument to help us get there.”
For more information about the Eastman Foundation, visit
A COMMUNITY OF FITNESS ENTHUSIASTS
CONTINUES TO THRIVE
Active ActiveAlways Always
to get people off the couch on Thanksgiving Day, let alone entice them out of the house to run a 5K in cold weather. That was a concern in 2006 among organizers of the inaugural Johnson City Turkey Trot.
Well, despite temperatures in the 20s that morning, more than 700
annual tradition that has grown steadily over years. These days, the Turkey Trot regularly draws nearly 5,000 runners and walkers, along with numerous supporters cheering them on.
At the time of the first event, Karen Hubbs was the director
of sports development for the Johnson City Convention & Visitors Bureau, and she couldn’t help but be impressed with the turnout. A few years later, she decided to combine the elements of fitness, friends, family and fundraising through the formation of an organization called The Goose Chase, which helps create and coordinate several outdoor recreation events throughout the region.
“We like to throw a fitness party,” Hubbs says. “We want people to get outside and exercise and see our wonderful area. These aren’t events where you just show up, run and leave. We incorporate music and entertainment to create an atmosphere where people want to exercise and have fun.”
The Goose Chase focuses mainly on running events, ranging from a trio of half-marathons (complete all three for the trifecta) to 1-mile walks. The events contain some sort of entertainment element designed to foster community
Throughout the year, The Goose Chase hosts several seasonal and themed road racing events for the community.
and bring people together. These include the S’mores Run (with fire pits and s’mores ingredients provided at the end), the Shamrock Shuffle 5K each March, the Jingle 5K in December, and special movie-themed runs such as Star Wars and Harry Potter.
In addition, the organization has started an annual fitness festival promoting a wide variety of activities (including weightlifting and yoga) and launched a walking challenge in 2024 in which teams of four to six people combined to complete a total of 2,024 miles of walking.
“Our biggest focus is to get people exercising, but also to create community,” Hubbs says. “We want people to have encouragement from other people. It creates a bond and friendship when people do this together as a team. I love the fitness aspect, of course, but also the social
aspect. People want to exercise but also see their friends and have fun.”
Cycling Community Thrives Here
Cycling offers exercise with a chance to take in even more of
Johnson City’s magnificent outdoor scenery. Bike shops in the area provide both the gear needed to enjoy the activity as well as a way to meet other cyclists through regular group rides and community racing events. Well-known brand Trek
POWER to the PEDALS
Here are three of the best places for cyclists of all terrains in Johnson City
Looking to get on your bikes and ride? Johnson City has you covered with a trio of trail systems that provide options for cyclists of all skill levels.
Tweetsie Trail: This 9.6-mile railsto-trail project opened in 2014 and quickly became one of the most popular trails in the region. Named after the “tweeting” sound made by old steam-train whistles, the Tweetsie is constructed of packed rock and is open to walkers and hikers as well as cyclists.
“I’ve seen it grow from day one, and the
activity level of people who now utilize that trail is amazing,” says Bryan Winston, whose Local Motion Cyclery is located near the Tweetsie trailhead. “It’s a huge accomplishment by the city in helping people get active.”
Tannery
Knobs Mountain
Bike Park: Located barely a mile from downtown Johnson City, Tannery Knobs covers more than 40 acres of heavily wooded terrain stretched across two mountains. The trails, which are designed for both beginners and experts, have sections that provide beautiful views of the surrounding scenery.
Tannery Knobbs opened in 2019 as the result of a public-private
development in conjunction with the Southern Off-Road Bicycle Association. The park has both hand-cut and machine-cut trails (the hand-cut portions better preserve the natural root systems and rock features), along with a paved pump track as well as trails for hiking and running.
Buffalo Mountain Park: There are multiple cycling trails within this 725-acre natural resource area, which is located approximately 3 miles south of downtown Johnson City. The highlight is the Grand Circuit, a 4.5-mile mountain trail that covers three smaller trails and provides some spectacular ridge views.
Founders Park
Bicycle has a location in the heart of downtown and hosts a regular Taco Trek event, which starts at the shop and ends at Holy Taco Cantina. Small businesses are turning their love for the sport into storefronts, too.
“What’s better than riding down a trail or through the woods, and you look around and see all this beauty,” says Johnson City native Bryan Winston, owner of Local Motion Cyclery. “You’re moving at a slower pace than when you’re riding in a vehicle, so you’re really able to appreciate everything more.”
In 2017, Winston renovated a century-old building located less than 100 yards from the head of the 9.6-mile Tweetsie Trail and opened Local Motion, which initially was simply a bike rental business. It has since expanded into a full-service bicycle shop and builder, complete with mechanics on staff. Winston also has opened E-Bikes of Johnson City for electric-bike enthusiasts and a bicycle pump track for children at the cycling-friendly Cranky’s Pump N Pints taproom.
“We’ve grown like crazy in recent years,” Winston says. “Johnson City has done a wonderful job of making this area known as an att raction for outdoor activities, and we’ve been able to build off that. We see a lot of cyclists and runners and walkers, and a ton of different exercise lifestyles. Local Motion does a weekly ride on the Tweetsie Trail, and Cranky’s holds a 5K group run every week.
“The great thing is you don’t have to be extreme about it. Any type of physical activity helps improve your health. And with all the mountain ranges, lakes, parks and trailways around Johnson City, we’re in a great place to get outside.”
– Cary Estes
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Appalachian Stars LLC appstarsgym.com
Ballad Health balladhealth.org
Bank of Tennessee – Johnson City bankoftennessee.com
BrightRidge brightridge.com
Carnegie Hotel carnegiehotel.com
Champion Chevrolet Cadillac championjc.com
Citizens Bank citizensbank24.com
City of Johnson City johnsoncitytn.org
Courtyard by Marriott – Johnson City marriott.com/trijc
D.R. Horton drhorton.com
Eastman eastman.com
ETSU Martin Center
& University Events etsumartincenter.org
First Bank & Trust Company firstbank.com
General Shale generalshale.com/careers
Go Fetch Team at Greater Impact Realty gofetchteam.com
Grace Fellowship Church gfcnow.com
Johnson City Chamber of Commerce johnsoncitytnchamber.com
The Kitchen at Grace Meadows Farm LLC gracemeadowsfarmtn.com
Yeehaw Brewing yeehawbrewing.com
Find more ways to be active and involved at livability.com/tn/johnson-city
LEADING WAY the
Ballad Health provides innovative care for the Appalachian Highlands
Ballad Health has an unwavering commitment to improving the health and well-being of its neighbors in the Appalachian Highlands, with facilities in Tennessee, Virginia, Kentucky and North Carolina.
Its headquarters are in Johnson City, also home to Johnson City Medical Center – the region’s only Level 1 trauma center –Niswonger Children’s Hospital, Franklin Woods Community Hospital and Woodridge Hospital, a mental health trailblazer.
The company has a growing health care footprint in the area, with significant investments in jobs, technology and partnerships. During the summer of 2024, Ballad Health announced two major initiatives expanding emergency care in Johnson City. The plan is
Aerial view of Johnson City Medical Center
Right: Kenny Shafer, CEO of Johnson City Medical Center
designed to improve hospital capacity and expand services for the city’s rising population.
NEARBY QUALITY CARE
On the drawing board are 20 new beds – a 25% increase from 80 to 100 at Franklin Woods – helping to open needed space at Johnson City Medical Center.
In August, a $60 million capital investment to expand the Johnson City Medical Center emergency room was announced. The adult emergency department will be enlarged by 13,000 square feet, adding 19 beds, two additional
trauma rooms and modern waiting rooms, with a 2027 targeted opening date.
“These investments will enable our facility to continue providing an excellent standard of supportive, high-tech care to our community for decades to come,” says Kenny Shafer, Johnson City Medical Center CEO. “I’m very excited for the bright future of health services in Johnson City and the Appalachian Highlands as a whole.”
Meanwhile, Ballad Health is expected to complete construction on a 40,000-square-foot vertical expansion to the Niswonger Children’s Hospital in 2025.
ACADEMIC PARTNERSHIPS
A key piece of Ballad Health’s commitment to strengthening the nursing workforce is its partnership with East Tennessee State University (ETSU) and the launching of the Appalachian Highlands Center for Nursing Advancement.
The center is located at ETSU and serves as a blueprint to att ract and retain nurses through various partnerships and innovations. One example is the creation of the Nurse Narratives Initiative, the gathering and preserving of fi rst-person stories from local nurses about how they face all of the challenges of their profession with compassion, grit and determination.
“The pandemic caused a significant setback to the nursing workforce that we and every other health care organization in the nation are still reeling from,” says Dr. Lisa Smithgall, Ballad Health senior vice president and chief nursing executive. “We are thrilled to work with our partners to address this problem, as our center is already educating and nurturing the next generation of health care workers.”
Milligan University, another academic partner, is adding a high-fidelity simulation lab to advance clinical education, thanks to a generous $1 million gift from Ballad Health. The university’s nursing, physician assistant and occupational therapy students will greatly benefit from the new human patient simulators, medical equipment and other IT equipment as they prepare to fi ll critical gaps in the health care labor force.
“Growing a pipeline of skilled, qualified clinicians in our region is the most important thing we can do to combat this significant shortage of health care professionals,” Smithgall says.
COMMITTED TO INNOVATION
Ballad Health combines the best of both worlds: advanced technology like da Vinci surgical systems with a friendly, human touch. Patients receive top-notch care in a comfortable and supportive environment.
“Growing a pipeline of skilled, qualified clinicians in our region is the most important thing we can do.”
Dr. Lisa Smithgall, Ballad Health
Franklin Woods Community Hospital recently earned the designation of a Center of Excellence in Robotics Surgery from the Surgical Review Corp. Ballad Health also embarked on a 10-year, $260 million collaboration with Varian, a Siemens Healthineers company, to integrate advanced oncology solutions. This alliance will enhance the patient’s journey,
from screening to survivorship, with state-of-the-art cancer treatment options. Johnson City Medical Center completed its first bronchoscopy utilizing the Ion system, a robotic-assisted platform for conducting a minimally invasive lung biopsy to detect cancer sooner.
“Ballad Health is setting a new standard in health care technology, not just in our region but across
the nation,” says Dr. Clay Runnels, Ballad Health chief physician executive. “By bringing together top talent, leading-edge robotics and unprecedented access to oncology advancements, we are fulfilling our promise to provide the very best access to life-saving technology close to home.”
– Patsy B. Weiler
PHOTOS, FROM TOP: LARRY SMITH/ETSU; BALLAD HEALTH
ETSU boasts the largest college of nursing in Tennessee.
Economic Profile Economic Profile
EDUCATIONAL ATTAINMENT INCOME
$36,210
91%
High school grad or higher
Per capita income
$53,173
Median household income
41%
Bachelor’s degree or higher
NEARBY EDUCATION OPTIONS
» East Tennessee State University
» King University
» Milligan University
» Northeast State Community College
BUSINESS SUCCESS
#9 Gross Domestic Product (GDP) in Tennessee
TOP FIVE EMPLOYERS
» Ballad Health
» East Tennessee State University
» James H. Quillen VA Medical Center
» A.O. Smith Corporation
» Citi
MAJOR COMPANIES HEADQUARTERED IN JOHNSON CITY
» Advanced Call Center Technologies
» American Water Heater Co.
» Axis Inc.
» General Shale Brick
» JD Squared
» LPI Inc.
» Moody Dunbar Inc.
» Mullican Flooring
» R.A. Colby Inc.
» TPI Corp.
ACCOLADES
#1 Place to Live in Tennessee
Named by USA Today
Top 100 Best Places to Live (cities with population of 20,000-350,000)
Named by Livability.com
Sources: Census Reporter, U.S. Census, Johnson City Chamber of Commerce