PROF.
JIMMY
CHOO LAUNCHES SUMMER SCHOOL AT JCA
A TRANSFORMATIVE SHORT-TERM FASHION PROGRAMME FOR ASPIRING YOUNG DESIGNERS
JIMMY CHOO ACADEMY
W E L C O M E
Overview
Opened in 2021, JCA | London Fashion Academy is an immersive fashion education led by Prof. Jimmy Choo OBE. In 2023, the academy introduced the Fashion Summer Camp programme that blends creativity, skill-building, and sustainability for anyone between the age of 11-17. Campers explore pattern-making, illustrating, sewing, and upcycling through hands-on workshops to develop confidence and individual style.
JIMMY CHOO ACADEMY
WHATSETSUSAPART: THE JCA SUMMER EXPERIENCE
We offer Couture Education
A tailored, personalised learning approach, akin to how couture in fashion is custom-made to suit an individual.
In the context of education, it means designing programmes, courses, or experiences to meet the unique needs, interests, and goals of students.
The JCA Summer Camp Programme is designed to inspire, not intimidate.
As a young creative, stepping into the world of fashion can feel overwhelming, but at JCA, we foster an inclusive, supportive environment where innovation and selfexpression are at the heart of everything we do.
SUMMER CAMP ETHOS
Never about competition or perfection—but about exploration, growth, and discovering your unique creativity. Walk away not just with new technical skills but with a strong sense of empowerment, ready to take the next step in your creative journey.
THE COURSES
JIMMY CHOO ACADEMY
JIMMY CHOO ACADEMY
FASHION ILLUSTRATION
Fashion Illustration Fundamentals
Colour & Fabric Representation
Accessory & Detail Sketching
Creative Confidence
Technical Expertise
Fashion Communications
JIMMY CHOO ACADEMY
INTRODUCTIONTO FASHIONDESIGN
Understand the fundamentals of fashion design (inspiration, sketching, construction).
Gain hands-on experience with fabrics, patterns, and sewing techniques.
Develop creativity, collaboration, and presentation skills.
Complete a unique fashion piece and showcase it in a fashion show.
JIMMY CHOO ACADEMY
CREATE& MAKE
Understanding Sustainable Fashion Practices
Basic Sewing and Garment Customisation Skills
Fashion Design Process
Textile Design and Surface Decoration
Creative Self-Expression
Collaboration and Mentorship
Portfolio and Certification Preparation
Customisation and Upcycling
Research Trips
JIMMY CHOO ACADEMY
PORTFOLIO DEVELOPMENT
Designing and Conceptualising Collections
Advanced Techniques and Creative
Exploration
Portfolio Development and Presentation Skills
Developing Portfolio Worthy of Higher
Education
JIMMY CHOO ACADEMY
FUNDAMENTALS PATTERNCUTTING
Basic Pattern Cutting - Introduction to Pattern Cutting
Fundamentals of Pattern Cutting
Pattern Modification & Fit
Fabric & Scaling Techniques
Garment Construction & Refinement
Tailoring Research Trips
JIMMY CHOO ACADEMY
TESTIMONIALS
I learned exactly what it is like to be a fashion designer in a brief time, I was able to experience a glimpse into the career I want to pursue which was amazing. I already study fashion so I know the basics but enjoyed the guided learning from fashion industry experts at JCA.
Savannah Lewis, Age 17
First, thanks to Rebecca, Lina has been having a fantastic week at JCA! She has especially enjoyed meeting the designers and the hands-on projects. Lina only wishes the course were longer!
(11 Years Old) Mum Lina
It has been a thoroughly educational, enjoyable, and rewarding experience - where I learned skills from brand marketing to pattern cutting; applying them to create my own pieces with the expert guidance and advice of industry veterans. Alongside this, the camp provided many connection opportunities as well as lasting, newfound friendships with talented and similar minds. Overall, my time at JCA amounted to cherished memories, skills learnt and connections that I'll forever be grateful to have made, and as a result, definitely would recommend the course to anyone hoping to be the 'next in fashion'! Its been a pleasure and privilege working with you!
Elen, age 17
Maysa’s
JIMMY CHOO ACADEMY
FashionIllustration Week
For11years+
CALENDAR- £1500
MONDAY
THURSDAY
Introduction:
Introduction to illustration on texture, shape and silhouette .
TUESDAY WEDNESDAY
Visuals: Colour and fabric in Fashion. Create a colour mood board.
Exploration: Exploring patterns and prints illustrating accessories
Theory & practice:
Fashion illustration techniques. Fashion trends and history.
FRIDAY
Process round up:
Final line up styled with accessories . Receive feed back
JIMMY CHOO ACADEMY
IntroductiontoFashion Design Week
For11years+
CALENDAR- £1500
Introduction:
Introduction to fashion design. Inspiration Mood Boards
THURSDAY FRIDAY
TUESDAY WEDNESDAY
Visuals: Sketching Basics and applying collarge Visit to a gallery Practice:
Hands-on Fabric Exploration
Draping work shop
MONDAY finalising design boards Closing Ceremony
Introduction: Sewing
Inspiration Mood Boards
JIMMY CHOO ACADEMY
RecycleCreateand Make For11years+ CALENDAR- £1500
MONDAY
Moodboard Monday:
Intro to illustration
TUESDAY WEDNESDAY
Textile Tuesday: Presentation
Experimenting with surface pattern
Introduction to pattern cutting Making a sample
THURSDAY FRIDAY
Atelier Experience: A full day of creating and making and designing taught by ateliers
Completion Day: Completion of make Fashion shoot Graduate and receive JCA certificate
JIMMY CHOO ACADEMY
PortfolioWeek
For11years+
CALENDAR- £1500
MONDAY
Ideas Generation:
Portfolio Theme Intro
Shop report and Research Designing: Creating a material board Drape & Draw
TUESDAY WEDNESDAY
Creating a Line-up: Illustrating Silhouettes
Developing a colour and texture story
THURSDAY FRIDAY
Creating Portfolio: Professional Portfolio Constructing the portfolio
Final Design Selection: Prepare for Presentation Exhibition and Award ceremony
JIMMY CHOO ACADEMY
Creative Pattern
CALENDAR- £1500
MONDAY
Intoduction to pattern cutting : Basics of pattern cutting: tools, materials, and workspace setup.
TUESDAY WEDNESDAY
Practicals: Practical pattern cutting workshop led by by leading expert in atilier
Measurements & basic block: Understanding measurements and creating a basic block (bodice, skirt, or trouser)
THURSDAY
FRIDAY
Bodice making: Practice drafting a basic bodice block.
Completion & reflection: Complete the final outcome abd recieving feedback