JCA Brochure

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BRIDGING EDUCATION&INDUSTRY

For Future Fashion Leaders

J I M M Y C H O O A C A D E M Y

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04 JCA | LONDON FASHION ACADEMY OUR CAMPUS LOCATIONS

CORE VALUES ACADEMIC PROGRAMMES & COURSES

05 WHY JCA? EXPOSURE OPPORTUNITY 06

JIMMY CHOO ACADEMY

JCA | LONDON FASHION ACADEMY

JCA | London Fashion Academy, founded in 2021 by renowned luxury shoe designer Professor Jimmy Choo OBE, is a boutique fashion academy dedicated to shaping the next generation of fashion entrepreneurs and innovators Unlike traditional fashion schools, JCA takes a pioneering approach, focusing on entrepreneurship, innovation, and industry connections, equipping students with the skills and experience needed to build their own brands and succeed in luxury fashion

Shaping & Nurturing the next generation of fashion entrepreneurs and innovators.

With a faculty composed of fashion professionals rather than academic teachers, JCA ensures students receive hands-on, real-world experience that prepares them for both self-employment and employment in the competitive fashion industry

Since opening in Mayfair in 2021, JCA has redefined fashion education under the leadership of Prof. Choo and Prof. Sarwar Khwaja, offering bespoke learning, personalised mentorship, and real-world industry exposure

OUR CAMPUS LOCATIONS

MAYFAIR

Located in Mayfair’s luxury fashion district, our Grade I listed campus at 20 Hanover Square is a creative hub for entrepreneurship and design. With state-of-the-art studios, specialist facilities, and proximity to top designers, business leaders, and prestigious fashion houses, students are immersed in the heart of London’s fashion industry, gaining invaluable exposure and hands-on experience in a world-renowned creative environment.

BOSTON

MANOR

Opened in November 2022, JCA’s Boston Manor House campus in West London is a creative hub for craftsmanship and sustainable design Located on the historic Boston Manor estate, it offers atelier workshops, fabrication tools, and fully equipped studios, providing hands-on learning in garment construction and accessories design To mark its opening, Queen Camilla visited the site, celebrating JCA’s dedication to nurturing new talent and its positive impact on the local creative scene

JIMMY CHOO ACADEMY
JIMMY CHOO ACADEMY

FOUNDATION DIPLOMA IN FASHION DESIGN (MAYFAIR)

BA (HONS) FASHION: DESIGN, BRANDING & ENTREPRENEURSHIP (MAYFAIR)

ACADEMIC PROGRAMMES & COURSES

BA (HONS) FASHION: DESIGN & ACCESSORIES (BOSTON MANOR) MA FASHION ENTREPRENEURSHIP & BRAND INNOVATION (MAYFAIR)

Bridging the gap

Between Education & Industry

JCA | London Fashion Academy empowers students to build their own fashion brands with a holistic approach that goes beyond design, shaping them into business leaders and entrepreneurs.

Bridging creativity and business, JCA immerses students in design innovation and brand development from day one, offering industry-focused education and support to nds.

EXPOSURE OPPORTUNITIES

The JCA Gallery was a dedicated retail and online space designed to support and showcase emerging fashion talent, helping to bridge the gap between education and the fashion industry Learn more at: jcagallery co uk

JCA hosts end-of-year fashion shows during London Fashion Week, where students present their final collections to industry experts, press, and potential collaborators

ScarfCompetition

JCA students participated in a scarf competition in collaboration with White City Living and Berkeley Group, with the winning design gifted to VIP guests at our fashion show UniversityMerchandise

JCA hosted a competition for students to design merchandise for Oxford University’s Saïd Business School, with the winning designs produced and displayed for sale

JCA hosted a student competition to design bags for Pineider, with the winning designs later displayed in their flagship store

MA graduates and DBE students went on JCA sponsored trip to Shanghai to visit Professor Jimmy Choo’s luxury brand, Atelier Choo, gaining first-hand insight into the inner workings of the global fashion industry

JIMMY CHOO ACADEMY

T E S T I M O N I A L S

SAM OMOH

BA DESIGN, BRANDING, AND ENTREPRENEURSHIP

“I picked JCA because of the standard of the courses they offer. More than that, I picked JCA because there is no other institution that offered me the same opportunities ”

LAVINIA UDADEWA

BA FASHION DESIGN & ACCESSORIES

“I chose to study at JCA because of its strong connection with the fashion industry, which allows me to network and gain insights from professionals in the field. Their guidance not only helps to improve my creativity but also prepares me to face challenges ”

PARTNERSHIP

JCA | London Fashion Academy partners with leading institutions and brands, including Oxford's Saïd Business School and Pineider, to offer students design competitions, industry showcases, and retail initiatives that provide valuable real-world experience

JIMMY CHOO ACADEMY

PRESSCOVERAGE

2025 Highlights

JIMMY CHOO ACADEMY

experience@jca.ac.uk (General Enquiries) Open Day: jca.ac.uk/open-day Application: jca.ac.uk/apply-now

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