Trinidad and Tobago Hospitality and Tourism Institute Sport Tourism Master Class “Sport Tourism - Embracing a Strategic Framework for Trinidad and Tobago” DRAFT DAILY SCHEDULE DAY ONE 7:00am - 8:00am Registration 8:00am - 8:30am Welcome remarks – Minister of Tourism Welcome remarks – Chairman, TTHTI BOG Welcome remarks and introduction of main speakers – Executive Director, TTHTI 8:30 - 10:00am Defining Sport Tourism – Dr. Daniel Funk 10:00am - 10:30am Mid-morning break 10:30am - 12:00pm Marketing sport tourism – Dr. Daniel Funk 12:00pm - 1:00pm Lunch 1:00pm - 2:30pm Economic Impacts - Mr. Brian Lewis Economic Benefits – Mr. Brian Lewis 2:30pm - 3:00pm Question & Answer – Dr. Daniel Funk and Mr. Brian Lewis DAY TWO 8:00am - 8:30am Registration 8:30am - 10:00am Development and Implementation – Dr. Kenneth Butcher 10:00am – 10:30am Mid-morning break Experience management– Dr. Daniel Funk 12:00pm - 1:00pm Lunch 1:00pm to 3:00pm Panel discussion - Dr. Daniel Funk, Mr. Brian Lewis, Dr. Kenneth Butcher, Mr. Adrian Winter, Ms. Shurland Cabralis or Ms. Austin, Representative from the Ministry of Sports. Also being considered is Mr. Shaka Hislop Moderator – Dr. Patricia Butcher Topics (1/2 hour each) Marketing sport tourism Economic benefits & Economic impact Development and implementation Experience management
08.07.16/ R. 13.07.1(DF)
CONTENT
Defining sport tourism Conceptualizing Sport Event Tourism o Community Resources o Sport Event Types o Key stakeholders o Return on Investment Designing the Sport Event Tourism Portfolio o Selection criteria o Data gathering and analytics o Portfolio management approaches
Marketing sport event tourism o Sport tourists decision making considerations o Motivations for event participation and travel o Branding the sport event and destination Brand associations Sport Event Tourist vs. Non-sport Tourist o Sport Event Tourism Acculturation Segmentation strategy by country of origin
Economic benefits o Individual o Community o National o Regional Economic impact o Country
Development and implementation o Awareness of the local sports product o Education and training o Support and infrastructure – sport and tourism Public sector Private sector o Development and maintenance
Experience management o Conceptualizing sport event tourism experiences (STX) o Journey itineraries, mapping and blueprinting o Performance design and service delivery o Building the optimal STX experience journey
08.07.16/ R. 13.07.1(DF)