Have you thought about community engagement? Why host a safety workshop or sponsor a youth shooting league? These events answer the question, “How can we show that responsible ownership matters?” By inviting questions, sharing stories, and listening to feedback, leaders transform customers into advocates.
In the end, leading a family-owned firearms business is less about checking boxes and more about nurturing curiosity asking the right questions, experimenting boldly, and learning together. Isn’t that what true leadership looks like?