Marketing Yourself & Networking

MARKETING YOURSELF & NETWORKING

UCP – Universidade Católica Portuguesa 3RD September 2008 jason associates ® proprietary & confidential, 2008 jason associates ® proprietary & confidential, 2008

WARNING Taken together, these attributes form a powerful prescription for living.

Implementing them takes time and practice and discipline.

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WHO IS THIS GUY?

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INDEX

WHAT IS

NETWORKING ?

WHAT IS NETWORKING FOR? PHILOSOPHY OF NETWORKING HOW TO BE A GREAT NETWORKER TIPS TO REMEMBER DO & DONT’S THE FUTURE OF NETWORKING QUOTES jason associates ® proprietary & confidential, 2008

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KJELL’S DEFINITION OF TALENT: KNOW HOW KNOW WHO CAN DO

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WHAT IS NETWORKING ?

ITS A PROCESS THAT DEVELOPS RELATIONS BETWEEN A GROUP OF PEOPLE WITH COMMON INTERESTS OR AFINITIES. . .

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WHAT IS NETWORKING ?

IT’S A TRUST GAME !

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WHAT IS NETWORKING ?

IT’S A TRUST GAME THAT DEPENDS ON: CREDIBILITY RECIPROCITY RECOGNITION EMOTION * YOU CAN PLAY AS FAR AS YOUR RELATIONSHIPS ALLOW YOU TO jason associates ® proprietary & confidential, 2008

WHAT’S NETWORKING FOR? THE PURPOSE OF NETWORKING IS NOT PERSONAL WEALTH OR POWER. IT IS ABOUT. . .

PERSONAL ENRICHMENT NETWORKING CAN BE USEFUL IN MANY WAYS:

DO BUSINESS RAISE CAPITAL BE ELECTED EVANGALIZE A CONCEPT GET A NEW JOB jason associates ® proprietary & confidential, 2008

MY PHILOSPHY OF NETWORKING NETWORKING USED TO BE CALLED HELPING OR SHARING THE WHOLE IDEA OF NETWORKING IS THAT IF YOU PRACTICE GOOD DEEDS, THEY WILL COME BACK TO YOU THAT DOESN’T MEAN THAT YOU SHOULD DO THEM EXPECTING ANYTHING IN RETURN NETWORKING IS A WAY OF LIFE, IT’S WHAT DEVELOPS PERSONAL ENRICHMENT, NOT ONLY ON AN INTELECTUAL LEVEL BUT ALSO ON A SPIRITUAL ONE jason associates ® proprietary & confidential, 2008

HOW TO BE A GREAT NETWORKER ALWAYS THINK UNSELFISHLY OF WHAT WILL GROW FROM YOUR DEEDS INSTEAD OF WHAT YOU WILL GAIN PERSONALLY ALWAYS THINK OF THE COMMON BENEFITS, NOT OF YOUR PERSONAL WINNINGS jason associates 速 proprietary & confidential, 2008

GREAT NETWORKER FRANCIS J. CARDINAL SPELLMAN The most visible, powerful, and arguably, effective nongovernmental executive in the America of World War II was not a businessman. It was Cardinal Spellman, the head of the Roman Catholic Archdiocese of New York and adviser to various US Presidents.

During his waking hours he was alone only twice each day, for 25 minutes each time: when he said mass in his private chapel and during his evening prayers.

When he inherited the diocese it was totally demoralized and bankrupt.

He was one of the greatest Networkers ever.

In: What Makes an Effective Executive - Harvard Business Review, June 2004.

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WHAT DO YOU NEED...TO BE A GREAT NETWORKER ?

GOOD EARS

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WHAT DO YOU NEED...TO BE A GREAT NETWORKER ?

GOOD MEMORY

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WHAT DO YOU NEED...TO BE A GREAT NETWORKER ?

GOOD MANNERS

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WHAT DO YOU NEED...TO BE A GREAT NETWORKER ?

CHARISMA

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WHAT DO YOU NEED...TO BE A GREAT NETWORKER ?

CREDIBILITY

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WHAT DO YOU NEED...TO BE A GREAT NETWORKER ?

COURAGE

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RULE # 1 WHEN YOU SPEAK TO PEOPLE, MAKE THEM FEEL COMFORTABLE

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RULE # 2 WHEN YOU ASK A QUESTION LISTEN CAREFULLY TO THE ANSWER AND LET THAT PERSON KNOW YOU ARE LISTENING

LISTEN

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RULE # 3 KEEP IN TOUCH AND BE FAITHFUL TO YOUR FRIENDS

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RULE # 4 IF YOU STUMBLE ON ANYTHING YOU MIGHT FEEL IS INTERESTING FOR A FRIEND

INVEST TIME AND SHARE IT*

*(BUT RESPECT CONFIDENCIALITY) jason associates 速 proprietary & confidential, 2008

RULE # 5 BE NICE TO EVERYONE, NOT ONLY TO THE “RIGHT” PEOPLE

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RULE # 6 EXALE TRUST, NEVER ARROGANCE

(YOUR AUDIENCE IS THE MAN IN THE STREET) jason associates 速 proprietary & confidential, 2008

RULE # 7 “LAUGH AND HAVE FUN, BUT NEVER AT THE EXPENSE OF OTHERS”

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RULE # 8 IF SOMEONE ASKS YOU TO DO SOMETHING HARD TO DO, THINK OF HOW HARD IT WAS TO ASK

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REMINDER THE VALUE OF YOUR NETWORK DEPENDS ON THE NUMBER OF TRUSTWORTHY & COMPETENT PEOPLE YOU KNOW

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REMINDER PING - KEEP IN TOUCH WITH PEOPLE EVEN WHEN YOU DON’T NEED THEM, OR WHEN YOU DO THEY WILL TAKE YOU FOR A CAT

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REMINDER YOU SHOULD BUILD YOUR NETWORK BEFORE YOU NEED IT... BECAUSE YOU ALWAYS NEED IT.. YOU SHOULD ALWAYS BE BUILDING

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REMINDER PEOPLE WILL ALWAYS DO BUSINESS WITH THOSE THEY LIKE & TRUST

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DO & DON’T EASY TO REMEMBER DO’S & DONT’S

DO

DONT

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DO : SMILE

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DO : KEEP EYE CONTACT

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DO : BE HUMBLE

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DO : EMMANATE ENERGY

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DON’T: FORGET*

*SPECIALLY FAVOURS AND FEEDBACK jason associates ® proprietary & confidential, 2008

DON’T: EAT ALONE

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DON’T: FACILITATE

SAY NO TO NETWORKERS YOU DON’T TRUST Jason Associates® Proprietary and Confidential, 2005

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DONT: BE . . .

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THE FUTURE OF NETWORKING SHIFT HAPPENS

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FUTURE OF SOCIAL NETWORKING

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YOUR RESUME

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EXPERIENCE ≠ TALENT

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NETWORKING: ITS ALL ABOUT

WHO

U?

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QUOTES “PERCEPTION DRIVES REALITY AND THEREFORE WE ARE ALL, IN SOME SENSE, BRANDS” KEITH FERRAZI

Mourinho ®

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QUOTES “IT’S NOT WHAT YOU KNOW. . . IT’S WHO YOU KNOW”

PAUL ARDEN Executive Creative Director

Saatchi and Saatchi jason associates ® proprietary & confidential, 2008

QUOTES "WHATEVER WE POSSESS BECOMES OF DOUBLE VALUE WHEN WE HAVE THE OPPORTUNITY OF SHARING IT WITH OTHERS”

BOILLY jason associates ® proprietary & confidential, 2008

QUOTES "IN HELPING OTHERS, WE SHALL HELP OURSELVES, FOR WHATEVER GOOD WE GIVE OUT COMPLETES THE CIRCLE AND COMES BACK TO US”

FLORA EDWARDS jason associates ® proprietary & confidential, 2008

BIBLIOGRAPHY & RELATED ARTICLES Articles: Fairly Odd Friends By Dick van Vlooten, 2 Apr 2004 Networking on Your Doorstep By Phil Dee, 20 Feb 2004 Networking, Part Two: More Networking Scenarios By Dave Jensen, 19 Sep 2003 Networking, Part 1: Making the Most of Your Contacts By Dave Jensen, 15 Aug 2003 A Rejuvenating Career By Elisabeth Pain, 18 Jul 2003 Shared Shoulders and Shared Resources: Using Support Groups and Custom Databases in Your Job Search By Dave Jensen, 19 Jan 2001 Networking Is the Golden Key By Andreas K. P. Bender, 15 Dec 2000 Advanced Networking: Six Techniques for Maintaining Professional Momentum By Peter Fiske, 2 Jun 2000 The Telephone, Job Search Power Tool By David Jensen, 9 Jul 1999 Leaving the Lab: From the Bench to Business By Cynthia Robbins-Roth, 16 Oct 1998 Scientists' Attitudes and the Job Search: Getting Up When Times Are Down By David Jensen, 9 Oct 1998 A Step-By-Step Protocol for Networking, Part Two By David Jensen, 11 Sep 1998 It's April and I Still Don't Have a Job! The Panicked Scientist's Guide to Accelerated Job Searches By Peter Fiske, 27 Mar 1998 Informational Interviewing: How to Be an Insider at Every Opening By Peter Fiske, 28 Mar 1997 Networking By Peter Fiske, 17 Jan 1997 Videos: Did You Know - http://www.youtube.com/watch?v=pMcfrLYDm2U http://nextwave.sciencemag.org/cgi/content/full/1998/08/06/11 jason associates 速 proprietary & confidential, 2008

THANKS!

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