Business Case - Talent Hunt - Nutrinveste

THE CHALLENGE Do a Talent Hunt in Marketing Departments of 14 FMCG companies in order to identify potential talent to integrate the company.

Talent Hunt at Compal

BUSINESS CASE THE CHALLENGE Compal is aware that it is not only innovation in its products but the right people that make the real change in organizations.

In 2006, Compal invited Jason Associates to do a Talent Hunt in Marketing Departments of 14 FMCG companies in order to identify potential talent to integrate the company.

Founded in 1952, Compal started by concentrating itself in the tomato industry and later on progressing to new business areas.

Performing in a demanding market, Compal has focused its activity on quality production, an omnipresent objective in the company's development. Concentrated on the rigorous concerns of the initial board of directors formed by a group of farmers, this constant search for quality was the key for attracting capital of several important landowners in the region, providing the required initial consistency in the company's management. www.compal.pt

Talent Hunt at Compal

OUR APPROACH Jason Associates approach was based on identifying every professional in the marketing department of each of the 14 companies.

Through a brief interview and references from opinion leaders, Jason identified the “stars�most promising talent and receptivity of each one of them of integrating Compal.

THE RESULTS The Talent Hunt helped Compal understanding how the marketing department of each company was structured and the benchmark for the different roles. Jason also presented a findings report about the receptivity and image of Compal and each one of the chosen companies in the market. This study was important for Compal to understand the main issues on becoming competitive and interesting to integrate.