Corporate Identity Design for Hadi Home Real Estate Company Dammam

HADI HOMES REALESTATE

BRAND GUIDELINES

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BRANDING GUIDELINES

Identity Elements Master Logo

Atlas Graphic Hadi Homes Realestate Co. Trademark

Trademark Implementation

Logo Type

Prime Version of the Trademark

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BRANDING GUIDELINES

Trademark Usage on Solid Background

Full colour trademark on white background

Full colour reversed out trademark on Deep Brown background

Trademark Implementation When applying the trademark on own brand materials, the full colour trademark can appear on white, Deep Brown and Bage brown backgrounds. When applied onto colored backgrounds, the trademark should be treated according to the guidelines shown beside.

Care should be taken to ensure that the trademark remains legible and visible.

Full colour trademark on maximum of 50% Bage brown background

Full colour trademark on 40% Bage brown background

Full colour trademark on 30% Bage brown background

Full colour trademark on 20% Bage brown background

Full colour trademark on 10% Bage brown background

Full colour reversed out trademark on solid colour background

N.B. Ensure that all background colors provide sufficient contrast with trademark.

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BRANDING GUIDELINES

Trademark Usage on Gradient / Image Background When applying the trademark on own brand materials, the full colour trademark can appear on brawn gradient backgrounds as shown below.

Care should be taken to ensure that the trademark remains legible and visible.

Trademark Implementation

Full colour trademark on white biased coloured image

Full colour reversed out trademark on black biased coloured image

Black & White Reproduction When applying the trademark within a greyscale or single colour restricted print environment, the trademark can appear in black and white. When positioning the trademark on a greyscale photographic background make sure that the background image provides sufficient contrast with trademark.

Care should be taken to ensure that the trademark remains legible and visible.

Trademark on white background

Trademark on black background

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BRANDING GUIDELINES

Corporate Colours

Trademark Implementation

Our corporate colour palette is an essential part of our brand and should be consistently reproduced across screen, print, and merchandise.

It is important to note that printing is not an exact science, so colours will look different depending on the type of paper used to print, and the finish applied. Equally so, our brand on-screen will look different due to the backlit nature of a screen. Hence it is the responsibility of each employee to ensure that the colours are consistent across all brand touchpoints.

The preferred choice for reproduction of our identity is in Pantone colours, but it can be equally matched in CMYK or RGB using the values presented below. The colours shown on this page and throughout this document are not intended to match the Pantone Color Standards.

Primary colours

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BRANDING GUIDELINES

Family Fonts for Description Latin Typefaces Sakkal Majalla.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Family Fonts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Family Fonts.

Typography Treatment

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arabic Typefaces GE SS TwoFonts.

‫ابتثجحخدذرزسشصض‬ GE SS FAMILY FONTS.

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬ GE DINAR FAMILY FONTS.

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬

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BRANDING GUIDELINES

Exclusion Zones

Trademark Implementation

A minimum exclusion zone surrounds the trademark keeping it clear and legible in an area away from any other type of typographic or graphic intrusions.

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BRANDING GUIDELINES

Recommended Sizes

Trademark Implementation

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BRANDING GUIDELINES

Minimum Size for usage.

Trademark Implementation

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BRANDING GUIDELINES

Trademark Proportion Measurements

Trademark Implementation

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BRANDING GUIDELINES

Wrong Usage

Trademark Implementation

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BRANDING GUIDELINES

Business Card Applications ‫احمد مطلق عزيز‬

Ahmed Mutlaq Aziz Camp Manager ‫مدير قسم اإلسكان‬ Cell: +966 593 103 279

Brand Applications

info@hadihammam.com | www.hadihammam.com

ahmed@hadihammam.com | www.hadihammam.com

Recto

PB: 3, Rahima 31941, Prince Nayef Bin Abdulaziz St, Al Faihaa Ras Tanura, KSA, Tel: +966 13 33 07300 | Fax: +966 13 3307301

info@hadihammam.com | www.hadihammam.com

Verso

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BRANDING GUIDELINES

Business Card Applications

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BRANDING GUIDELINES

Master Logos

ID Card Applications

Brand Applications ‫احمد مطلق عزيز‬ ‫مدير قسم االسكان‬

AHMED MUTLAQ AZIZ CAMP MANAGER ID No.: 2053313512 *2221* Email: ahmed@hadihammam.com

This card is for corporate use only.

In case you found it, please return to the following address.

CR : 2066004333 PB : 3, Ras Tanura - 31941, KSA. +966 13 33 07300 +966 13 33 07301

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BRANDING GUIDELINES

ID Card Applications

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BRANDING GUIDELINES

Letterhead Applications

Brand Applications

Email: info@hadihammam.com www.hadihammam.com

C.R No. 2066004333, PB: 3, Rahima 31941 Prince Nayef Bin Abdulaziz St, Al Faihaa, Ras Tanura, KSA Tel: +966 13 33 07300 | Fax: +966 13 33 07301

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BRANDING GUIDELINES

Letterhead Applications

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BRANDING GUIDELINES

C4, DL Envelope Application C4 Envelope

DL Envelope

C.R No. 2066004333, PB: 3, Rahima 31941 Prince Nayef Bin Abdulaziz St, Al Faihaa, Ras Tanura, KSA Tel: +966 13 33 07300 | Fax: +966 13 33 07301 Email: info@hadihammam.com | www.hadihammam.com

Brand Applications C.R No. 2066004333, PB: 3, Rahima 31941 Prince Nayef Bin Abdulaziz St, Al Faihaa, Ras Tanura, KSA Tel: +966 13 33 07300 | Fax: +966 13 33 07301 Email: info@hadihammam.com | www.hadihammam.com

Note: 45% of actual size

Note: 45% of actual size

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BRANDING GUIDELINES

Email Signature Application

Brand Applications

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BRANDING GUIDELINES

Email Signature Application

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BRANDING GUIDELINES

Stamp Application

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BRANDING GUIDELINES

Vehicle Graphics

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BRANDING GUIDELINES

Corporate Giveaways

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BRANDING GUIDELINES

Corporate Gift- Coffee Cup

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BRANDING GUIDELINES

HADI HOMES REALESTATE

BRAND GUIDELINES www.hadihammam.com

Project Submitted by: Eram Galleria / www.eramgalleria.com www.hadihammam.com