AMKIT-AMERICAN KITCHENS
BRAND GUIDELINES - 2022
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BRANDING GUIDELINES
Identity Elements Master Logo
Atlas Graphic
AMKIT Trademark
Logo Type
Trademark Implementation Prime Version of the Trademark
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BRANDING GUIDELINES
Trademark Usage on Solid Background
Full colour trademark on white background
Full colour reversed out trademark on Blue background
Trademark Implementation When applying the trademark on brand materials, the full colour trademark can appear on White, Dark Red and Blue backgrounds. When applied onto colored backgrounds, the trademark should be treated according to the guidelines shown beside.
Full colour reversed trademark on Dark Red background
Full colour trademark on 40% Dark Red background
Full colour trademark on 30%Dark Red background
Full colour trademark on 20% Dark Red background
Full colour trademark on 10% Dark Red background
Care should be taken to ensure that the trademark remains legible and visible.
Full colour reversed out trademark on solid grey colour background
N.B. Ensure that all background colors provide sufficient contrast with trademark.
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BRANDING GUIDELINES
Trademark Usage on Gradient/Image Background When applying the trademark on brand materials, the full colour trademark can appear on Blue gradient backgrounds as shown below. Care should be taken to ensure that the trademark remains legible and visible.
Trademark Implementation Full colour trademark on light coloured image
Full colour reversed out trademark on dark coloured image
Black & White Reproduction When applying the trademark within a greyscale or single colour restricted print environment, the trademark can appear in black and white. When positioning the trademark on a greyscale photographic background make sure that the background image provides sufficient contrast with trademark. Care should be taken to ensure that the trademark remains legible and visible.
Trademark on black background
Trademark on white background
Trademark on single colour restricted print environment & greyscale
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BRANDING GUIDELINES
Corporate Colours Our corporate colour palette is an essential part of our brand and should be consistently reproduced across digital, print, and merchandise. It is important to note that printing is not an exact science, so colours will look different depending on the type of paper used to print, and the finish applied. Equally so, our brand on-screen will look different due to the backlit nature of a screen. Hence it is the responsibility of each employee to ensure that the colours are consistent across all brand touchpoints. The preferred choice for reproduction of our identity is in Pantone colours, but it can be equally matched in CMYK or RGB using the values presented below.
PRIMARY COLOURS
Trademark Implementation
Pantone ® 7680 C C88 M86 Y29 K16 R 61 G60 B110
SECONDARY COLOURS PANTONE® COOL GREY 8 C C53 M43 Y49 K10 R124 G125 B119
PANTONE® 416C C55 M43 Y57 K15 R115 G118 B104 Pantone ® 200 C C21 M99 Y82 K12 R 178 G34 B53
PANTONE® 7535 C C23 M20 Y36 K0 R198 G191 B165
PANTONE® 429 C C0 M0 Y0 K40 R167 G169 B172
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BRANDING GUIDELINES
English CAIRO FAMILY FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Typography Treatment
HELVETICA FAMILY FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ITC AVANTHGRADE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
TAHOMA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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BRANDING GUIDELINES
English Fonts Usage For Print & Digital Platforms CAIRO FAMILY FONTS Main font:
for the main headings, names, body text if both Arabic & English text is to be used, titles etc.
Typography Treatment
HELVETICA FAMILY FONTS Secondary font:
for the body text and subtitles, of the brochures/profiles it can be used throughout the entire layout of the brochure or profile.
ITC AVANTHGRADE Optional font:
for the body text of print & digital ads.
TAHOMA Optional font:
for documental purposes eg: Word, Excel, prequalification files etc.
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BRANDING GUIDELINES
Arabic CAIRO FAMILY FONTS
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
Typography Treatment
GE SS FAMILY FONTS
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض KACSTLETTER FONTS
ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض
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BRANDING GUIDELINES
Arabic Fonts Usage For Print & Digital Platforms CAIRO FAMILY FONTS Main font:
for the main headings, names, body text if both Arabic & English text is to be used, titles etc.
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
Typography Treatment
GE SS FAMILY FONTS Secondary font:
for the body text and subtitles, of the brochures/profiles it can be used throughout the entire layout of the brochure or profile.
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
KACSTLETTER FONTS Optional font:
for documental purposes eg: Word, Excel, prequalification files etc.
ابتثجحخدذرزسشصض ا ب ت ث ج ح خ د ذ ر ز س ش ص ض
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BRANDING GUIDELINES
Exclusion Zones It is important that the brandmark is given sufficient space wherever it appears to maximise visibility. The minimum exclusion zone around the brandmark should always be no less than height of 1 letter “T”.
Trademark Implementation
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BRANDING GUIDELINES
Recommended Sizes
A3 Page Size-70 mm width
Trademark Implementation A4 Page Size-60 mm width
A5 Page Size-55 mm width
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BRANDING GUIDELINES
Minimum Size for usage.
Trademark Implementation
15mm
10mm
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BRANDING GUIDELINES
Incorrect Usage
Trademark Implementation
Do not change the spacing of the letters
Do not leave any elements out
Do not change the proportions of the brandmark and do not apply any distortion such as perspective, warp or other
Do not change the opacity of the brandmark without brand team approval
Do not apply any effects such as drop shadow, inner glow, etc.
Do not blur the brandmark
Do not use colours without brand team approval
Do not italicise the brandmark
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BRANDING GUIDELINES
Business Card Applications
Sherif Qassem
General Manager
0593407124 013 8983885 / 8946429 Ext.24 shqassem@americankitchens.net
Brand Applications
AMKIT American Kitchens King Abdul Aziz Street 7360,Al Khobar 34441-4743, KSA Toll Free: 920026548, www.americankitchens.net
Recto
ﴍﻳﻒ ﻗﺎﺳﻢ ﻣﺪﻳﺮ ﻋﺎم
٠٥٩٣٤٠٧١٢٤ ٨٩٤٦٤٢٩ / ٨٩٨٣٨٨٥ ٠١٣ Ext.٢٤ shqassem@americankitchens.net
اﻟﻤﻄﺎﺑﺦ اﻻﻣﺮﻳﻜﻴﺔ
اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدي, 4743-34441 اﻟﺨﱪ7360 ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ www.americankitchens.net 920026548 :اﻟﺮﻗﻢ اﻟﻤﻮﺣﺪ
Verso
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BRANDING GUIDELINES
Business Card Applications
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BRANDING GUIDELINES
ID Card Applications
Brand Applications
Front
Back
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BRANDING GUIDELINES
ID Card Applications
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BRANDING GUIDELINES
Letterhead Applications اﻟﻤﻄﺎﺑﺦ اﻻﻣﺮﻳﻜﻴﺔ
American Kitchens
Brand Applications
( رﻳﺎل١,٠٠٠,٠٠٠) رأس اﻟﻤﺎل- ٢٠٥١٠٢١١٠٩ :ت. س- اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ٤٧٤٣ -٣٤٤٤١ اﻟﺨﱪ, ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ٧٣٦٠ ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ King Abdul Aziz Street 7360,King Abdul Aziz Rd, Al Khobar 34441- 4743, Kingdom of Saudi Arabia, C.R. 2051021109, Capital (1,000,000) 966 13 8983885 / 966 13 8946429
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BRANDING GUIDELINES
Letterhead Applications
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BRANDING GUIDELINES
C4, DL Envelope Application
C4 Envelope
DL Envelope
Brand Applications ( رﻳﺎل١,٠٠٠,٠٠٠) رأس اﻟﻤﺎل- ٢٠٥١٠٢١١٠٩ :ت. س- اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ٤٧٤٣ -٣٤٤٤١ اﻟﺨﱪ, ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ٧٣٦٠ ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ King Abdul Aziz Street 7360,King Abdul Aziz Rd, Al Khobar 34441- 4743, Kingdom of Saudi Arabia, C.R. 2051021109, Capital (1,000,000) 966 13 8983885 / 966 13 8946429 www.americankitchens.net
Note: 45% of actual size
( رﻳﺎل١,٠٠٠,٠٠٠) رأس اﻟﻤﺎل- ٢٠٥١٠٢١١٠٩ :ت. س- اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ٤٧٤٣ -٣٤٤٤١ اﻟﺨﱪ, ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ٧٣٦٠ ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ
King Abdul Aziz Street 7360,King Abdul Aziz Rd, Al Khobar 34441- 4743, Kingdom of Saudi Arabia, C.R. 2051021109, Capital (1,000,000) Note: 45% of actual size 966 13 8983885 / 966 13 8946429 www.americankitchens.net
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BRANDING GUIDELINES
Email Signature Application
Brand Applications
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BRANDING GUIDELINES
Email Signature Application
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BRANDING GUIDELINES
Stamp Application
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BRANDING GUIDELINES
Vehicle Graphics
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BRANDING GUIDELINES
Corporate Giveaways
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BRANDING GUIDELINES
Corporate Gift- Coffee Cup
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BRANDING GUIDELINES
AMKIT-AMERICAN KITCHENS
BRAND GUIDELINES - 2022 www.americankitchens.net
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