Corporate Identity for Eram Group & Sub

BRAND GUIDELINES-2022 Revision 02, 2022, Version 3

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WELCOME

Imagine a world where your company worked together as a team. Wouldn’t that be nice?

The following guidelines are enclosed for that purpose as we present to you the new face of Eram Group- a face showing you the standard uniformity.

These guidelines demonstrates to you the best way you can apply our brand as you are our trademark and you represent the future. Help us keep our brand innovative and professional at all times as this is our identity. Our Team. Our BRAND.

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

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CONTENTS 1.

BRAND FOUNDATION 04

2.

BRANDMARKS 06

3.

TYPOGRAPHY 10

4.

COLOUR PALETTES 16

5.

BRAND USAGE 18

6.

BRAND APPLICATION 23

7.

PRINT RECOMMENTATIONS

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BRAND FOUNDATION

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STRATEGIC FRAMEWORK VISION To be a global business conglomerate offering products and services that hold unique value proposition for its customers, while being recognized for its growth, professionalism and innovation.

MISSION • Foster a spirit of responsibility, teamwork and excellence in the organization.

• Continuously strive to meet and exceed customer expectations.

• Employ talented workforce and proven technologies to stay focused.

• Maintain a high level of Quality, Health and Safety Standards in operations.

• Cultivate an organizational culture that values high performance and innovation.

VALUES • Creative teamwork • Social commitment • Entrepreneurial spirit • Customer first

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BRANDMARKS

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BRAND ANATOMY Layer 1:

GRAPHIC PART-A

Layer 2:

GRAPHIC PART-B ( WHITE LINE )

Layer 3: LOGO TYPE

Our brand is made of a number of elements. which combined create the look and feel of our brand, It is important that we use these brand elements consistently and well, in order for our brand recognition and value to increase.

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TRADEMARK

The trademark must be visible on all communications created. It must be consistently applied in the corporate colors and used directly from master artwork. The precise positioning of the typography with the graphic is set, and should not be altered.

Any attempt to recreate the trademark or alter it in any way will undermine the impact and credibility of our brand.

No other versions of the trademark are permitted.

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TRADEMARK USAGE ON SOLID BACKGROUND ORIGINAL COLOURS

WHITE BRANDMARK

BLACK BRANDMARK

use the original coloured logo only on all-white or all-light design without an image

to use on black/dark backgrounds

to be used only on presentations or when imperative

WHITE BRANDMARK to use only on red backgrounds

Logo line part should be transparent use only on red, black and dark backgrounds ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

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TYPOGRAPHY

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TYPOGRAPHY BRANDMARK / SUPPORTING TEXT ONLY

For example:

Eurostile

PRINT ENGLISH

Din Pro Family fonts

ITC Avanthgrade

ARABIC

GE SS Family fonts

GE Dinar Family fonts

Arial Regular

Myriad fonts

KacstLetter fonts

DIGITAL

ENGLISH

Din Pro Family fonts

ARABIC

Droid Arabic Kufi

ITC Avanthgrade

Arial Regular

KacstLetter fonts

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

Myriad fonts

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FAMILY FONTS FOR DESCRIPTION ENGLISH DIN PRO FAMILY FONTS

ITC AVANTHGRADE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MYRIAD FAMILY FONTS

ARIAL REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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FAMILY FONTS FOR DESCRIPTION ENGLISH FONTS USAGE FOR PRINT & DIGITAL PLATFORMS DIN PRO FAMILY FONTS

ITC AVANTHGRADE

Main font:

Secondary font:

MYRIAD FAMILY FONTS

ARIAL REGULAR

Optional font:

Optional font:

for the main headings, names, etc

for the sub tiltels, for the inside paragraphs of the brochures/profiles it can be used according to the entire layout of the brochure or profile.

for the documental purposes eg: word, execel, prequalification files etc..

for the inside paragraphs of the brochures/profiles it can be used according to the entire layout of the brochure or profile.

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FAMILY FONTS FOR DESCRIPTION ARABIC GE DINAR FAMILY FONTS.

GE SS FAMILY FONTS

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬

DROID ARABIC KUFI

KACSTLETTER FONTS

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬

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FAMILY FONTS FOR DESCRIPTION ARABIC FONTS USAGE FOR PRINT & DIGITAL PLATFORMS GE DINAR FAMILY FONTS.

GE SS FAMILY FONTS

Main font:

Secondary font:

this font can use for the main headings, names, etc

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬ DROID ARABIC KUFI

this font can use for the sub titels, for the inside paragraphs of the brochures/profiles/flyers etc..it can be used accordingly to the entire layout of the artworks.

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬ KACSTLETTER FONTS

Optional font:

Optional font:

this font can use for the documental purposes. eg: word, execel, prequalification files etc..

for the inside paragraphs of the brochures/profiles it can be used according to the entire layout of the brochure or profile.

‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬

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COLOUR PALETTES

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COLOUR PALETTE PRIMARY COLOURS

SECONDARY COLOURS

Pantone ® 1797 C C12 M95 Y84 K2 R 209 G49 B56

PANTONE® COOL GREY 7 C C38 M29 Y24 K5 R151 G153 B155

Pantone: Black C COO MOO YOO K100 RO/GO/BO

PANTONE® COOL GREY 3 C C18 M13 Y10 K0 R200 G201 B199

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BRAND USAGE

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BRANDMARK PLACEMENT RULES EXCLUSION ZONE It is important that the brandmark is given sufficient space wherever it appears to maximise visibility.

The minimum exclusion zone around the brandmark should always be no less than 1 letter “A”

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BRANDMARK PLACEMENT RULES TRADEMARK PROPORTION MEASUREMENTS

keep the gap between 0.5x Name & Surname

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BRANDMARK PLACEMENT RULES

ALIGNMENT Always align the logo from the baseline.

MINIMUM SIZE Width: 27mm Applies for all brandmarks 27mm

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BRANDMARK PLACEMENT RULES INCORRECT USAGE

Do not change the spacing of the letters

Do not change the proportions of the brandmark and do not apply any distortion such as perspective, warp or other

Do not apply any effects such as drop shadow, inner glow, etc.

Do not use colours without brand team approval

Do not blur the brandmark

Do not change the opacity of the brandmark without brand team approval

Do not leave any elements out

Do not italicise the brandmark

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APPLICATIONS It is essential that all our communication material demonstrate our ability to exhibit fresh ideas that enhance our communication ¡n an intelligent and respectful way. Therefore we must adhere to the corporate colors, photographic and typographic style to maximize recognition and have a lasting impression. When applying out brand language please refrain from being over decorative or over indulgent with our Atlas graphic as we don’t want to dilute its impact.

The examples shown in the following pages demonstrate how our brand can be applied.

All visible collaterals should not be used as artwork from this document.

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BRANDMARK POSITION & SIZE PLACE THE BRANDMARK EITHER: On the top / bottom right corner of the page OR On the top / bottom middle of the page

THE BRANDMARK SHOULD BE EQUAL TO: 1/4 of the width if the page is vertical OR 1/6 of the width if the page is horizontal

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RECOMMENDED SIZES BRANDMARK RECOMMENDED SIZES IN PRINT ARTWORKS

A3 Page Size - 85 mm width

A4 Page Size - 52.6 mm width

A5 Page Size -46 mm width

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BRANDMARK USAGE DIGITAL & SOCIAL MEDIA ADS LANDSCAPE

SQUARE

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DIGITAL & SOCIAL MEDIA ADS

PORTRAIT

SQUARE

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BRANDMARK USAGE USAGE IN PRINT ARTWORKS

INNOVATION & QUALITY UPS Solutions and Battery Systems

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BRANDMARK USAGE USAGE IN PRINT ARTWORKS INNOVATION & QUALITY UPS Solutions and Battery Systems

INNOVATION & QUALITY UPS Solutions and Battery Systems

Wrong usage of logo - Strip usage

Right usage

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BRANDMARK USAGE USAGE IN PRINT ARTWORKS BUSINESS CARD APPLICATIONS-ENGLISH

John Henry

General Manager

Mob: +966 XX XXX XXXX jh@eramelectronics.com

Manufacturer of:

www.eramelectronics.com

Eram Power Electronics Company.

P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500

System Integration of:

- Industrial Grade UPS Systems - Drivers & Motors - Battery Chargers / Rectifiers - Inverters - Frequency Converters - Solar Power Systems (Inverters/MPPT Controllers/DC-DC Converters) - SMPS Chargers - AC & DC Power Suppliesv

Recto

www.eramelectronics.com

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Verso

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Business Card Applications- Mockup

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USAGE IN PRINT ARTWORKS BILINGUAL BUSINESS CARD APPLICATIONSENGLISH & ARABIC

‫ﺟـﻮن ﻫﻨﺮي‬ John Henry ‫اﻟﻤــﺪﻳــﺮ اﻟﻌـــﺎم‬ General Manager Manufacturer of:

Mob: +966 XX XXX XXXX jh@eramelectronics.com

www.eramelectronics.com

‫ﺷـﺮﻛﺔ إﻳـﺮام إﻟﻜـﺘﺮوﻧﻴـﺎت اﻟﻄﺎﻗﺔ‬ Eram Power Electronics Company.

P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500

System Integration of:

- Industrial Grade UPS Systems - Drivers & Motors - Battery Chargers / Rectifiers - Inverters - Frequency Converters - Solar Power Systems (Inverters/MPPT Controllers/DC-DC Converters) - SMPS Chargers - AC & DC Power Suppliesv

Recto

www.eramelectronics.com

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

Verso

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Bilingual Business Card Applications- Mockup

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BRANDMARK USAGE USAGE IN PRINT ARTWORKS ID CARD APPLICATIONS-ENGLISH

John Henry General Manager

Office ID No:007 Blood Group: A+ve

www.eramelectronics.com

Eram Power Electronics Company.

P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500

www.eramelectronics.com

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ID Card Applications- Mockup

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USAGE IN PRINT ARTWORKS BILINGUAL ID CARD APPLICATIONS ENGLISH & ARABIC

‫ﺟـﻮن ﻫﻨﺮي‬ John Henry ‫اﻟﻤــﺪﻳــﺮ اﻟﻌـــﺎم‬ General Manager

Office ID No:007 Blood Group: A+ve

www.eramelectronics.com

‫ﺷـﺮﻛﺔ إﻳـﺮام إﻟﻜـﺘﺮوﻧﻴـﺎت اﻟﻄﺎﻗﺔ‬ Eram Power Electronics Company.

P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500

www.eramelectronics.com

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Bilingual ID Card Applications- Mockup

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BRANDMARK USAGE USAGE IN PRINT ARTWORKS LETTERHEAD APPLICATIONSENGLISH

1.65 CM

Eram Power Electronics Company. www.eramelectronics.com C R No: 205011, P.O Box: 3411, Al Khobar 31952, KSA info@eramelectronics.com Tel: +966 920007150, Fax: +966 (13) 865 0066

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Letetrhead Applications- Mockup

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BRANDMARK USAGE BILINGUAL LETTERHEAD APPLICATIONSENGLISH & ARABIC

1.65 CM

‫ﺷﺮﻛﺔ إﻳﺮام ﻟﻜﺘﺮوﻧﻴﺎت اﻟﻄﺎﻗﺔ‬ Eram Power Electronics Company.

C R No: 205011, ٢٠٥٠١١٦٤٤٥ .‫ت‬.‫س‬ P.O Box: 3411, Al Khobar 31952, KSA ‫ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔاﻟﺴﻌﻮدﻳﺔ‬،٣١٩٥٢ ‫ اﻟﺨﺒﺮ‬، ٣٤١١ ‫ب‬.‫ص‬ Tel: +966 920007150, Fax: +966 (13) 865 0066 ٩٦٦ ١٣ ٨٦٥٠٠٦٦ : ‫ ﻓﺎﻛﺲ‬، +٩٦٦ ٩٢٠٠٠٧١٥٠ : ‫ﻫﺎﺗﻒ‬+

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

www.eramelectronics.com info@eramelectronics.com

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Bilingual Letterhead ApplicationsMockup

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BRANDMARK USAGE USAGE IN PRINT ARTWORKS COMPLIMENTS SLIP APPLICATION-ENGLISH

Eram Power Electronics Company.

C R No: 205011, P.O Box: 3411, Al Khobar 31952, KSA Tel: +966 920007150, Fax: +966 (13) 865 0066

www.eramelectronics.com info@eramelectronics.com

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Envelope Application- Mockup

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BRANDMARK USAGE BILINGUAL COMPLIMENTS SLIP APPLICATIONS-ARABIC

‫ﺷﺮﻛﺔ إﻳﺮام ﻟﻜﺘﺮوﻧﻴﺎت اﻟﻄﺎﻗﺔ‬ ٢٠٥٠١١٦٤٤٥ .‫ت‬.‫س‬ ‫ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔاﻟﺴﻌﻮدﻳﺔ‬،٣١٩٥٢ ‫ اﻟﺨﺒﺮ‬، ٣٤١١ ‫ب‬.‫ص‬ +٩٦٦ ١٣ ٨٦٥٠٠٦٦ : ‫ ﻓﺎﻛﺲ‬، +٩٦٦ ٩٢٠٠٠٧١٥٠ : ‫ﻫﺎﺗﻒ‬

www.eramelectronics.com info@eramelectronics.com

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Bilingual Envelope Application- Mockup

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BRANDMARK USAGE EMAIL SIGNATURE APPLICATION

John Henry

14 pt DIN Pro

General Manager

10 pt DIN Pro

Eram Power Electronics Company.

P.o Box: 3411, Al Khobar 31952, Kingdom of Saudi Arabia M: +966 Xx Xxx Xxxx | Tel: 00966 13 840 4500 jt@eramelectronics.com | www.eramelectronics.com

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

9 pt DIN Pro 9 pt Arial Regular

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Email Signature Application Mock-up

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METAL NAME BADGE

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BADGE RECOMMENDED SIZE

6 cm 2 cm

METAL NAME BADGE WITH UV COATED

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CORPORATE GIFT- COFFEE MUG

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DIGITAL SIGNAGES Indoor signages

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DIGITAL SIGNAGES Outdoor signages

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BUILDING SIGNAGES HEIGHT OF BUILDING 30 > 35 Mtr 25 > 30 Mtr 15 > 25 Mtr 10 > 15 Mtr 05 > 10 Mtr 00 > 05 Mtr

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

SIZE OF SIGN BOARD BUILDUP LETTER 1 Mtr Height 85 cm height 80 cm Height 66 cm Height 60 cm Height 55 cm Height

(width will be Proportional)

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PRODUCT LABEL RECOMMENDED SIZES METAL NAME PLATE WITH UV COATED

If product height is above 200 cm in height, the logo should be used at 9 cm in height (width will be Proportional)

If product height is between 200-150 cm in height, the logo should be used at 8.5 cm in height (width will be Proportional)

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PRODUCT LABEL RECOMMENDED SIZES METAL NAME PLATE WITH UV COATED

If product height is below 100 cm in height, the logo should be used at 4.8 cm in height (width will be Proportional)

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PRODUCT PACKAGING-MOCKUP

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PRODUCT PACKAGING-DESIGN

www.eramelectronics.com

info@eramelectronics.com

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

www.eramelectronics.com

info@eramelectronics.com

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PRINT RECOMMENTATIONS

PRINT IN HIGH RESOLUTION Always print the logo using vector artwork to avoid pixelation. Using vector logos will also allow you to print at any size.

PRINTING IN COLOUR Wherever possible, it is preferred to print in Pantone colours, as they are more vibrant and consistency can be accurately matched.

PAPER STOCKS We recommend using a bright white matt stock of good quality and weight for all our communications. Do not choose low grammage stock as this creates a negative cheap impression which contradicts our value.

FINISHES Suitable finishes for our brand include matt laminates and spot UV on the Eram Power Electronics trademark. Care should be taken when considering using extra finishes to ensure that we match our guiding principle and that the execution adds to the communication of the item rather than complicating it.

ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022

www.eramelectronics.com