Local Marketing Solutions for Multi-location Businesses

Local Marketing Solutions for Multi-location Businesses:

Introduction: Market research firm BIA/Kelsey’s US Advertising Forecast predicts a sharp hike from 148 billion USD to almost 155 billion USD in local advertising expenditures. Indeed, every marketing agency expert understands that the local marketing solution landscape is evolving and trying to accommodate multi-location businesses.

Digital Marketing Campaigns Fit for Multi-Location Businesses: Almost all the marketing agencies Columbus Ohio, professionals unanimously agree that multi-location businesses need to employ digital marketing strategies and online marketing campaigns as part of their local marketing solutions. Without these, there is a significant risk of falling behind, especially for budding brands without a considerable niche following.

Utilizing SEO(Search Engine Optimization), PPC (Pay-Per-Click) management, email marketing, etc., are some of the tried and tested ways advocated by marketing agency Columbus experts.

Creating Unique Pages for Each Location and Leveraging on Superlative Content Marketing: A Columbus marketing agency expert recently noticed that multilocation businesses' downtrend was mostly attributed to duplicate content for each of their unique locations. Though the products and services tend to be similar, targeting a different audience requires exclusive landing pages, immersive keyword research, distinct testimonials, and outlining everything unique that the customer might avail through that page.

Leveraging Local SEO by Creating Google My Business Listings: A renowned digital agency Columbus has been advising its clients to create Google My Business listings not just for their home locations but for every other place they are exhibiting their products and services. With different storefronts, addresses, contact numbers, etc. GMB listings could pave the way for incumbent online traffic to your page. Apple Listings is also a new feature that has been dropped with the latest iPhone, and it will also modify local SEO in the upcoming years.

Earning brownie points with SEO by maintaining consistency with contact information and listings: Once you get down to list each location and store of your multilocation business on different listing sites and business directories, be careful about consistency. Columbus marketing agency experts warn their clients to ensure that each of these sites and directories shares the same information and contacts, or it could invoke more harm than good. It also organizes the entire profile of the multilocation business.

https://www.janszenmedia.com CALL TO: (614) 905-7000 info@janszemedia.com Columbus, OH

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