4 Common Local SEO Mistakes to Avoid in 2023 - Tips for Growing Your Business

4 COMMON LOCAL SEO MISTAKES TO AVOID IN 2023 - TIPS FOR GROWING YOUR BUSINESS

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Small businesses have to face much competition in the market, and one way to stand out is by ensuring that your website appears at the top of the search engine results page (SERP) when people search for products or services like yours.

Local SEO is a powerful tool that can help you achieve that goal, but it's easy to make mistakes that can hurt your chances of ranking well. This article will discuss four common local SEO mistakes you should avoid in 2023 if you want to grow your business.

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Not Optimizing Your Google My Business Profile

Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. Optimizing your Google My Business profile is one of the most important things you can do for your local SEO, but many businesses neglect this step. Make sure that you use accurate business information and upload high-quality photos. This will help potential customers find you and learn more about your business. A Columbus, Ohio SEO agency can help you optimize your Google My Business profile.

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Neglecting On-Page Optimization

On-page optimization refers to the steps you take on your website to improve its ranking in the SERPs. This includes using keywords in your title tags and meta descriptions, ensuring that your website is mobile-friendly, and having a clear structure.

Neglecting on-page optimization can harm your local SEO efforts, so ensure that you take the necessary steps to optimize your website. A Columbus SEO expert can help you improve your on-page optimization.

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Not Building Local Backlinks

Backlinks are links from other websites to your own. They're essential for local SEO because they signal to search engines that other websites consider your content valuable. However, not all backlinks are created equal. You should build local backlinks by reaching out to other businesses for partnerships or getting listed in local directories. An SEO company Columbus Ohio can help you get more local backlinks.

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Ignoring Online Reviews

Online reviews can have a significant impact on your local SEO. Positive reviews can help you rank higher in the SERPs, while negative reviews can hurt your ranking. Make sure you're actively managing your online reviews by using a review management tool and responding to both positive and negative reviews.

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Conclusion:

So, local SEO is a powerful tool that can help small businesses stand out in the market, but it's easy to make mistakes that can hurt your chances of ranking well. By avoiding the four common local SEO mistakes discussed in this article, you can give your business the best chance of success in 2023.

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