Total Fitouts Franchise Information Pack

FRANCHISE INFORMATION PACK.

In business for yourself, not by yourself

MEET JEREMY.

If you’re reading this info pack you’re an experienced builder, construction professional or project manager who’s considering starting their own fitout business.

You find yourself at a career crossroad, contemplating your future and the possibility of transitioning from hands-on work to becoming your own boss, the decision-maker.

You’re comtemplating your future, building your own wealth, creating job security and financial stability for your family.

You’re deciding between going solo or joining a trusted support network like Total Fitouts, weighing the risks and rewards.

How do I know all this?

I’ve been on this journey many times before, helping people like you decide whether Total Fitouts is the right step for you as a future business owner.

All our 30+ franchise partners have been in the exact same position as you are right now, thinking the same things, contemplating whether or not to take the brave step to joining the Total Fitouts family, go it alone, or do nothing.

The Selection Process

Total Fitouts don’t accept just anyone.

In fact, we actively hunt out the best in the business, industry experts with the best cultural fit, talented people like you, who possess a positive mindset and growth mentality.

Because at the end of the day we have the Total Fitouts family and our valued brand reputation to protect.

Next Steps

I encourage you to take time to look through this info pack and learn about Total Fitouts. Learn about our business, our future direction, and our epic brand. Delve into our partner case studies, videos and stories.

By understanding where we came from, where we’re going, our culture, our people, and our values, you’ll be in the perfect position to decide whether or not we are a good fit for each other.

Jeremy Dyer Managing Director Total Fitouts

OUR VISION.

To be the largest and most trusted network of commercial fitout experts; the first choice for transforming where the world does business.

In business for yourself, not by yourself

THE TOTAL FITOUTS STORY.

The Beginning

The Total Fitouts story began in 2013 when Jeremy Dyer, who was running his own fitout company (up and down) on the East Coast of Australia, saw the opportunity to create a comprehensive ‘concept to completion’ fitout franchise model.

The first of its kind, Jeremy had the vision to create a robust franchise system designed to support, develop and grow talented entrepreneurial construction experts and builders. The Total Fitouts brand was born. Strategic partnerships with industry giants

Collaborating with co-directors Darren Wallis (GJ Gardner) and Leigh Wallis (Smith & Sons), Jeremy and the Total Fitouts brand experienced rapid growth, extending its footprint across Australia and making inroads into New Zealand.

Under the strategic guidance of these renowned construction and building sector experts and their brands, Jeremy gained enhanced credibility, recognition and trust within both the construction and franchise arenas.

SCAN HERE

THE NETWORK.

With an extensive network of fitout experts, spanning Australia and New Zealand, Total Fitouts franchise partners gain instant access to a rich reserve of collective knowledge and industry expertise.

This network serves as a dynamic centre of knowledge, facilitating the exchange of valuable insights, strategies, and best practices.

Our network nurtures a collaborative connection between members, where entrants can draw from a diverse spectrum of expertise. Moreover, this community significantly enhances both regional and national brand visibility.

QLD

Brisbane Bayside

Brisbane Inner North

Brisbane Inner South

Broadbeach Cairns

Sunshine Coast North

Sunshine Coast South

TFO Support Office

Wide Bay

NSW Illawarra

Newcastle Parramatta

Surry HIlls

Sutherland Shire

Sydney Inner West

Sydney North West

Sydney South East

Sydney Upper North Shore Wagga Wagga

Cairns

THE COMMUNITY.

The connection within the Total Fitouts community is real, characterised by a palpable energy and a distinct vibe that permeates our people. Collaboration and support define our franchise network, creating an atmosphere where knowledgesharing, mutual assistance, and collective success take centre stage. Being part of this acknowledged and influential community elevates our partners confidence, nurtures their growth and facilitates financial stability within an ecosystem that prioritises innovation and industry leadership.

Jeremy says; “The Total Fitouts franchise model provides a compelling reason for those in search of more than just a business opportunity. It offers a profound sense of belonging and shared achievement within the vibrant franchise community.”

Marko “My favourite part of being a franchise partner is probably the community aspect of things, knowing that you are doing it with a lot of people, even though it’s still for yourself.”

Stuart “My favourite part of being a part of Total Fitouts is collaboration with other team members, and help from the support office. All the guys are great. It’s like an extended family. I couldn’t have done it without it really.”

Matt “In business you can be quite alone, especially as a builder, we don’t really network and hang out with other builders, it’s great to be part of Total Fitouts with a network of other builders to lean on and call on.’’

The support’s incredible and it’s almost 24/7, around the clock... I couldn’t recommend being a franchise partner more, it’s the best thing that my business partner and I have ever done.

CASE STUDY 01.

MARKO | 6 MONTHS

JOURNEY TO A $2.098M JOB VALUE IN 6 MONTHS!

Formerly running a successful residential business in Canberra, Marko sought a career change in a more unique creative venture. Tired of the conventional house and carpentry projects, he yearned for something more niche. The decision for change led him and his business partner Nathan to Total Fitouts.

With the unwavering support of the Support Team, who provided the necessary tech, systems, and marketing tools, they hit the ground running.

In just six months, their dynamic approach, resulted in them opening a state of the art design and build studio and generating an impressive job value of over $2.098 million.*

SCAN HERE

I would definitely recommend Total Fitouts to somebody that was looking to get into this industry. It’s really a good bunch of people, and they give you all the training and support you need to become a successful business owner.

CASE STUDY 02.

LUTHER | 3 YEARS

JOURNEY

TO A $2.6 MILLION

JOB VALUE IN 3 YEARS

Once a mechanical engineer feeling a bit stagnant in his career, Luther sought something more interesting and new. Total Fitouts proved to be the perfect fit. Since joining the Total Fitouts family, with his business partner three years ago, Luther hasn’t looked back.

Total Fitouts played a pivotal role in teaching Luther the ropes of building and growing a business, and in just three years, he has successfully achieved an remarkable $2.6 million job value.*

SCAN HERE

You can call on anyone, we are all pretty close, we don’t compete against each other, we are actually here to support each other, and help build each other up, because it strengthens us as a whole brand and as a team, we’re all in this together.

CASE STUDY 03.

MATT | 3 YEARS

JOURNEY TO A $7.96 MILLION JOB VALUE IN 3 YEARS

Since joining Total Fitouts in 2020, Matt has embarked on a remarkable journey that reflects his dedication and versatility within the commercial construction industry. Starting out as a carpenter, he quickly transitioned into a builder role before finding his niche in commercial fitouts. Matt’s commitment to excellence is evident in his emphasis on detailed estimation and unwavering dedication to customer satisfaction. Over the years, Matt has successfully built a robust team of fitout experts, creating a work environment that prioritises collaboration and quality craftsmanship. Navigating through the industry’s inevitable ups and downs, Matt leads a thriving fitout studio, continually expanding his business and team.*

Going from a carpenter with limited school education to suddenly running your own business is not easy, not easy. There’s a lot to learn, and mistakes happen. Definitely having the support from the guys in corporate was a winner, and having the systems.

CASE STUDY 04.

STUART | 5 YEARS

JOURNEY TO A $11.95 MILLION JOB VALUE IN 5

YEARS

Stuart’s transition from a carpenter, with limited school education, to independently running a business was no small feat. Solid support and training from the Total Fitouts Support Team, plus efficient systems and processes, have transformed the expat’s business journey, which he undertook with his wife, Sharon.

Five years of hard work, and a few setbacks later, Stuart has emerged as a true industry expert and a shining success story within Total Fitouts. Running a design and build studio, Stuart guides a team of eight, achieving an outstanding job value that has surpassed $11.95 million to date.*

SCAN HERE

Through Total Fitouts I have been able to step away from the operational side of things. They have given me the life I’ve always wanted, I’ve changed my perspective on things. Joining Total Fitouts was the best decision I’ve ever made.

CASE STUDY 05.

BRETT | 6 YEARS

JOURNEY TO A $30.88 MILLION JOB VALUE IN 6 YEARS!

Prior to joining the Total Fitouts family, Brett toiled for a large commercial construction company. Frustrated by the lack of recognition and reward for his hard work, he took the bold step of joining Total Fitouts.

Embarking on his journey in Adelaide over half a decade ago, Brett initially started on the tools, tackling modest fitout projects. Today, his enterprise has evolved significantly, boasting a team of twenty staff, including dedicated commercial design and construction teams. Today, Brett oversees operations in two franchise locations, Adelaide Central and Malvern, alongside a thriving joinery factory.

Brett’s journey is marked by hard work, strategic planning, and the application of proven systems. Last year alone, Brett achieved a remarkable job value exceeding $30 million, a testament to the enduring success that has been diligently built over the years.*

SCAN HERE

GROWTH & SUPPORT.

Opting to become a part of Total Fitouts means having my dedicated support. Consider me your strategic ally, with the objective to empower you with the necessary skills, training and knowledge, to not only excel in project construction but also aptly manage a flourishing team and fitout business. -

STEVE

THE CHALLENGE

You are a skilled construction professional however you would like support growing a successful business.

You can build from a set of plans however you would like coaching to create a solid business plan.

You can work in a team however you would appreciate assistance in finding and growing your own team.

Stuart “In regards to growing my team, I’ve had huge help from the Support Team. We have a growth support person that basically helps, gives you the confidence, and encouragement to take on more people, and it’s been the best decision for me.”

Marko “The support’s incredible and it’s almost 24/7, around the clock.”

Luther “They teach you how to build a business, how to grow a business.”

THE SOLUTION

Introducing Steve Burnel, Growth & Support Manager

GROWTH AND SUPPORT SPECIALISTS HELP YOU WITH:

Business Planning: Creating a robust business plan.

Team Building: Building and growing your own team.

Financial Management: Provide insights into budgeting, financial analysis, and cash flow management.

Operational Efficiency: Help streamline your business processes, implement best practices, and introduce systems.

Strategic Growth: Collaborate with you to identify growth opportunities, assess market trends, and develop expansion strategies.

Networking and Partnerships: Guide you in networking strategies, fostering industry relationships, and identifying opportunities for collaborations.

Training and Development: Facilitate training programs, workshops, and skill development initiatives.

Problem Solving: Act as a valuable sounding board, providing solutions to problems, offering insights, and helping you navigate obstacles.

MARKETING.

THE CHALLENGE

You recognise the importance of attracting customers, however you’d like support understanding marketing strategies.

You acknowledge the significance of having a digital and social media presence, however you’re looking for expertise in the realm of digital marketing. You know you need leads however, you’d like advice on where to find them.

You recognise the value of brand reputation, however you’re seeking brand support and guidance.

Joining Total Fitouts is not just about constructing commercial spaces; it’s about constructing your brand locally. In a world driven by perception, our emphasis on marketing and brand elevates your identity, making you a standout force in the competitive market. At Total Fitouts, marketing isn’t just a component; it’s the cornerstone of your franchise success story.

- JANE

Marko

“The marketing side of things is fantastic, they did a great job of spreading the word and letting everyone know that we’re here and we’re operating.”

Stuart

“Help with establishing the brand has been brilliant, I couldn’t have done it on my own. I don’t do social media, I hate Facebook and all those sort of things.”

Matt

THE SOLUTION

Introducing our Marketing Team Jane and Holly

Social media is your powerhouse for connection, visibility, and success. We build digital narratives that resonate with your local customers and elevate your franchise to unprecedented heights. - HOLLY

“For a business marketing is paramount, you need it. I’m seeing so many leads, it’s definitely worth its weight in gold.”

Luther

“I call it the marketing machine.”

SYSTEMS.

FOUR CHALLENGES

04. 01. 02. 03.

Challenge: You want to be your own boss but you’d like a peer network for guidance and advice.

Solution: We provide a peer network, offering valuable insights, advice, and mentorship from experienced entrepreneurs. It’s like having a collective brain trust to guide you through the challenges of starting your own fit out business.

Challenge: You recognise the need for contracts, legal, and financial guidance to start your business.

Solution: The support team offers expertise in contracts, legal matters, and finance, ensuring you have a solid foundation. They navigate complexities, providing the necessary frameworks and advice for legal compliance and financial stability.

Challenge: While eager to move away from hands-on work, you lack confidence developing your own business tools.

Solution: The support team equips you with the essential business tools, helping you transition from hands-on tasks. This includes implementing project management systems, CRM tools, and other resources to streamline operations.

Challenge: You recognise the need for technology and tools, you are unsure which ones to adopt and how to use them.

Solution: The support team evaluates, implements and trains you on the latest software solutions and technology for optimal business performance.

INDUSTRY SPECIALISATION.

Total Fitouts’ specialisation in key industries not only offers a strategic advantage but also provides a supportive framework for franchisees to thrive in their chosen market segments.

Specialising in certain industries makes the Total Fitouts franchise model desirable to newcomers for several reasons. First and foremost, it allows for a focused and in-depth understanding of the specific needs and nuances of each industry, enabling franchisees to become experts in their chosen niche.

Furthermore, industry specialisation provides a clear direction for marketing efforts, making it easier for franchisees to position themselves as leaders in their chosen field. This focused approach contributes to brand recognition and customer trust, crucial elements for success in the competitive field of commercial fitouts.

YOUR TEAM.

When you join Total Fitouts, you step into a dynamic environment where the emphasis is not only on growing your business but also on fostering a collaborative and talented team. As a franchise partner, you become a leader in the Total Fitouts network, tasked with assembling a high-performing team to execute your commercial fitout projects successfully. Your role extends beyond being a construction expert; you’ll have the opportunity to bring on board professionals who specialise in various facets of the industry.

YOUR TEAM MAY INCLUDE:

Commercial Interior

Designers to infuse creativity and strategic spatial planning, to ensure your projects not only meet functional requirements but also exceed aesthetic expectations.

Business Development Managers to hit the street, build your grass root network, foster client relationships, identify growth opportunities, and implement strategic initiatives to drive business expansion and success.

Site Managers to elevate your fitout business by ensuring smooth project execution, task coordination, resource management and maintaining a focus on quality, communication and efficiency throughout the construction process.

Estimators to enhance your fitout business by providing accurate cost assessments, enabling informed decisionmaking, and ensuring financial transparency throughout the project lifecycle.

Total Fitouts recognises that the strength of your team is integral to your success, and as you grow, you contribute not just to your business but to the collective strength of the entire Total Fitouts network. Together, you’ll be shaping innovative and transformative spaces for clients across Australia and New Zealand.

THE DESIGN & BUILD STUDIO.

Joining Total Fitouts includes the strategic step of setting up a prominent local design and build studio, offering a myriad of advantages.

This initiative not only elevates your business’s credibility and increases brand awareness but also highlights the expertise of your designers. A physical studio serves as a tangible space for potential clients to interact with your work, promoting creativity and collaboration.

Furthermore, transforming your work vehicle into a branded billboard is a potent strategy to enhance local brand exposure.

This dual approach, comprising a dedicated studio and a branded vehicle, solidifies your dedication to delivering quality and professionalism in the local fitout market.

THE LONG TERM PICTURE.

What sets Total Fitouts apart is its commitment to providing franchisees with various future options.

Whether you aspire to keep and further strengthen your business, expand into multiple locations, adopt a multisite strategy, attract investors, or plan for a seamless succession, Total Fitouts equips you with the tools and knowledge to realise these ambitions.

This flexibility is integral to building a business that not only thrives in the present but also lays the foundation for your financial freedom and success in the years to come.

With Total Fitouts, you’re not just creating a business; you’re crafting a wealth strategy that adapts to your evolving goals and aspirations.

A. B. C. D.

WRAP UP MESSAGE.

I trust this info pack has provided you with valuable insights into Total Fitouts, our people, and the exciting future that lies ahead.

As you consider the possibility of joining our Total Fitouts community, I encourage you to connect with our existing franchise partners. Their firsthand experiences can offer you a deeper understanding of what it means to be part of our epic brand.

Should you have any questions, or wish to explore this opportunity further, our team is here to assist. Please reach out and let’s take the next step together.

Thank you for considering Total Fitouts. I look forward to the possibility of welcoming you into our dynamic and thriving community.

Best regards,

Jeremy Dyer Managing Director Total Fitouts

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