EduNova Annual Report 2019-2020
C A N A D A’ S E D U C AT I O N D E S T I N AT I ON
Message from the Board Chair and President & CEO This year has been historical for both EduNova and the world. We are both honoured to have taken up our respective positions as EduNova’s new President and CEO, and Board Chair—proudly taking over from the successful leadership of Wendy Luther, Rob Batherson and Dianne Taylor Gearing. From changes in leadership, to moving offices and the onset of the COVID-19 pandemic, the year has presented no shortage of challenges or opportunities to be innovators in our sector. We would like to thank the EduNova Board, members and partners for your contributions to and advocacy for international education, we recognize your trust in EduNova to foster collaboration and to ensure the continued success of our member institutions and Atlantic Canada international education as a whole. International education remains essential to the strength and diversity of Nova Scotia’s communities and economy; this year, EduNova has adapted to the new circumstances and met the needs of current and prospective students. Through innovative projects, nimble approaches and a plethora of initiatives, we continue to raise the collective profile of Nova Scotia as a priority Education destination in Canada and around the world. After a decade at 1533 Barrington Street, EduNova moved to a new office. The objective of the move was to have a dedicated, affordable, accessible space to serve EduNova members, international students and other partners as we evolve as an organization. Since the launch of EduNova’s 2019-2024 strategic plan, we have
Dr. Peter Ricketts President and Vice-Chancellor, Acadia University, EduNova Board Chair
ensured that measures are in place to guide our efforts and meet organizational objectives during this uncertain time. This report includes an overview of the past year’s projects, initiatives, successes and challenges. Some of this year’s highlights include: • • •
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The launch of EduNova’s 2019-2024 strategic plan. Successful multi-stakeholder recruitment missions to Kenya and Ukraine. The ‘Navigating Uncertain Times’ webinar series was designed on the fly in response to the COVID-19 pandemic in order to provide value and support students virtually. A total of 458 students attended six webinars, representing nine of the province’s post-secondary institutions. Atlantic Canada Study and StayTM retention targets were exceeded across the region, with 179 (96%) international graduates from 2018-2019 cohorts of students retained in Atlantic Canada. EduNova welcomed its newest member, Sacred Heart School of Halifax (SHSH). Sacred Heart has a global network of schools around the world, a rich and proud history, and a strong and unique set of core values.
The international education sector will likely endure challenges in the coming year, but as we have seen in the past, it is our willingness to collaborate and desire to innovate that will bring us lasting success. Albert Einstein’s famous quote - “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” – Together we will chart a new course of levelling up to meet our new goals for success.
Nicole Johnson-Morrison EduNova President & CEO
EduNova Vision and Mission
VISION Transforming Nova Scotia through international education – where students study, stay and thrive.
MISSION We champion Nova Scotia as a leader in international student experience while advancing social and economic growth in our province.
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EduNova Annual Report 2019 - 2020
Table of Contents EduNova Vision and Mission
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Program and Project Highlights and Updates
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Initiatives and Events
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Flex Fund Initiatives
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Student Success Stories
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Member Highlights 2019-2020
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Draft EduNova Statement of Financial Position
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Board of Directors 2019-2020
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Operations Committee 2019-2020
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EduNova Members 2019-2020
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EduNova Partners 2019-2020
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EduNova in the News
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Study and StayTM Successes at a Glance
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Program and Project Highlights and Updates
Atlantic Canada Study and StayTM Program – Regional Successes
Retention numbers exceeded set targets with a regional average of 96% of the 179 international graduates from the 2018-2019 cohort remaining in Atlantic Canada. Due to the COVID-19 pandemic, provinces will be hosting virtual graduation ceremonies. This year, we will see an additional 220 international students complete the Atlantic Canada Study and Stay™ program. Over 200 mentors from across Atlantic Canada supported students during the 2019-2020 program year. EduNova created an alumni page on LinkedIn to share stories of success from Study and Stay™ graduates across Atlantic Canada.
Atlantic Canada Study and StayTM – Nova Scotia Program Since 2016, the program has supported over 200 international students in Nova Scotia. The program provides students with connections, resources and professional development opportunities in Nova Scotia. Each year we have exceeded the target of 80% retention, which marked our highest targets to date: 96% of the 20182019 program graduates remain living and working in the province one-year post-graduation. Cohort 4 (20192020) continues to receive enhanced and virtual supports to overcome the challenges faced by COVID-19. During the 2019-2020 program year, an additional 62 international students will have completed the final year programming. We will celebrate their graduation online on July 9, 2020.
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EduNova Annual Report 2019 - 2020
Study and StayTM in Nova Scotia Program – Third Year Curriculum The Study and Stay TM in Nova Scotia program is now in its retention year three (third-year curriculum, 20192020) and has been supporting students’ overall transition throughout their studies since 2016. Retention year three continuously focuses on students’ career development, concentrating on job searching, networking and soft skills development. All students received one-on-one support during COVID-19 and celebrated their completion of another academic year with a year-end virtual party on Zoom. During the 2019-2020 program year, 48 international students will have completed the Study and StayTM in Nova Scotia Program. Nine of 48 students will have completed the Atlantic Canada Study and StayTM – Nova Scotia final year programming.
Study and StayTM Programs and Activity Highlights • • • • • • • • •
Study and StayTM programs retreat En Point professional development workshops Intro to Entrepreneurship workshop (in collaboration with Centre for Entrepreneurship Education and Development and Nova Scotia Office of Immigration) Graduate to Opportunity (GTO) program webinar Alumni Panel Discussion Immigration Q&A Session with two Registered Canadian Immigration Consultants One-on-one meetings with Career Strategists Study and StayTM Holiday Social Study and StayTM Summer Dance Party and Social EduNova Annual Report 2019 - 2020
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Study and Stay™ CONNECT Study and Stay™ CONNECT represents the evolution of the award-winning Study and Stay™ program. Study and Stay™ CONNECT will use technology and a program-specific mobile app to deliver essential pre-employment, campus, and community supports. The app will be open to all international students studying at a post-secondary institution in Nova Scotia, across all years of study. The Study and Stay™ CONNECT responds to emerging trends and online learning environments, using innovation, collaboration, and opportunities for new programming and partnerships. Through the Study and Stay™ CONNECT platform, international students will have access to appropriate educational resources, an interactive online learning environment, and an inclusive online community.
COVID-19 Webinars and Resources – March 2020 With the onset of COVID-19 EduNova quickly realized it would need to adapt in order to meet the needs of students. The ‘Navigating Uncertain Times’ webinar series was developed given the constraints presented by physical distancing and designed to support international students during the COVID-19 crisis. The webinars took place weekly from April 15 to May 20, 2020. The goal of the webinars was to assist international students in navigating the unprecedented times and assist them in building positive momentum while remaining grounded and focused in the following areas: Career Resiliency, Self-Care, Health and Wellness, Financial Literacy and Pathways for Moving Forward. A total of 458 students attended the six webinars. In addition, a COVID-19 Updates and Resources page was added to EduNova’s website, connecting students to institution resources and government and health information. The webinars also be found at the COVID-19 page 5
EduNova Annual Report 2019 - 2020
Brazil Media Tour of Nova Scotia, New Brunswick, Prince Edward Island – June 2019 From June 8-15, EduNova hosted Fernanda Albano, Brazilian Trade Commissioner for Education, Paulo Ayusso, Trade Commissioner responsible for the Caribbean and Latin America, and journalist Camila Pati from the Brazilian online news magazine Exame and Adriene Goncalves is the owner and operator of the BFF Youtube channel, based in Vancouver, Canada. The tour visited 12 institutions in Nova Scotia, New Brunswick and Prince Edward Island as well as local tourist sites throughout the week-long tour. The tour resulted in articles written on the Exame website that attracted more than 80,000 views and one ranked as the #2 article on the website during the week of its publication. The tour also resulted in two videos produced for the Youtube channel BFF. The first video has resulted in more than 24,000 views to date.
Counsellor’s Tour – July 2019 Between July 13-21, 2019, EduNova hosted 13 international counsellors for the annual Counsellor’s Familiarization (Fam) Tour of Nova Scotia. The counsellors hailed from schools across the globe, including two from Switzerland, two from Turkey, two from Kenya, one from China and six from the USA. The counsellors visited Acadia University, Dalhousie University, University of King’s College, Saint Mary’s University, NSCAD University, NSCC, Mount Saint Vincent University, St. Francis Xavier University, Dalhousie Agricultural Campus, Cape Breton University and Class Afloat. The tour was very well received, and members have included visits to alumni schools in their recruitment planning, including in several schools in the USA, Switzerland, China and Kenya.
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Jamaica and Bahamas Counsellor, Student and Media tour – July 2019 Between July 31-August 3, 2019, EduNova hosted guidance counsellors from high schools and colleges across Jamaica and Bahamas for a tour of six Nova Scotia institutions (St. Mary’s University, Dalhousie University, University of King’s College, NSCAD University, Mount Saint Vincent University and Acadia University). Each counsellor brought one student with them to participate in the tour, and the group was also joined by Kimone Francis—a journalist with the Jamaica Observer newspaper based in Kingston, Jamaica. Overall, the tour resulted in three of the five students who participated in the tour choosing Nova Scotia for study in fall 2020 as well as hundreds of expressions of interest to participating universities as a result of the 10 articles written by Kimone Francis and published in the Jamaica Observer.
Agents Familiarization Tour – August 2019 EduNova hosted the annual Agents Familiarization Tour of Nova Scotia between August 4-10, 2019 and included agents from Turkey, Ukraine, Colombia, Brazil and Vietnam. EduNova partnered with Bonard (formerly Student Marketing) to recruit the 12 agents to the tour and visited EduNova member’s campuses including: Nova Scotia International Student Program, Cape Breton University, ICEAP-NS, St.Francis Xavier University, East Coast Language College, Canadian Language Learning College, Halifax Language Institute of Canada , King’s Edgehill, Acadia University, Landmark East and Mount Saint Vincent University.
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Philippines Study in Canada – October 2019 In October 2019, EduNova led eight Atlantic Canadian institutions on an outbound recruitment mission to Manila, Philippines, which was centred around participation in the fall 2019 EduCanada student recruitment fairs. Dalhousie University, Saint Mary’s University, Cape Breton University, New Brunswick Community College, Holland College, Memorial University of Newfoundland, University of Prince Edward Island and the University of New Brunswick joined the tour. The Philippines continues to be an important new recruitment market for Atlantic institutions with explosive growth evident in each of the last four years. The 2019 outreach yielded 492 solid student leads, a 112% increase in student leads and a 90% increase in predicted enrolments when compared to 2018.
Vietnam Study in Canada – October 2019 EduNova led 17 Atlantic Canadian institutions to Vietnam in October 2019 to participate in the 11th Annual Study in Canada Vietnam student recruitment fairs. Fairs were held in Da Nang, Hanoi and Ho Chi Minh City. University of Prince Edward Island, University of New Brunswick, Dalhousie University, Saint Mary’s University, Mount Saint Vincent University, Cape Breton University, ICEAP, HLIC, East Coast Language College, Mount Alison University, Holland College, New Brunswick Community College, St. Francis Xavier University, St. Thomas University, Nova Scotia International Student Program (NSISP), NSCAD University, NISEP (Newfoundland) participated. Institutions generated 1376 solid student leads, representing a 216% increase in leads developed and a 77% increase in predicted enrolments vs 2018.
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China Nova Scotia Curriculum Schools Tour – November 2019 In November 2019, seven Nova Scotian universities participated in the 3rd annual EduNova tour of Nova Scotia curriculum schools in China. Dalhousie University, Saint Mary’s University, NSCAD University, Acadia University, Mount Saint Vincent University, St. Francis Xavier University and Cape Breton University visited 11 of the 15 schools in operation. Overall, the universities encountered enthusiastic crowds of students and parents and generated 652 student leads, which they predict will convert to 151 student enrolments in fall 2020.
NSISP Students Fall Familiarization Tour – November 2019 From November 14-18, 2019, EduNova led our seventh Student Fall Familiarization tour. The province-wide tour offers an insider’s view of Nova Scotia institutions – from a first-hand look at room and board to the valuable insights of senior administrators, students, faculty and alumni. Designed to help students make informed decisions, the tour allowed 65 NSISP students from 15 different countries the opportunity to make connections with institutional staff. Students and institutions were well prepared with both questions and answers—the event allowed students to make more than 200 admissions applications during the four-day tour.
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Kenya Counsellors PD event – January 2020 EduNova and representatives from Cape Breton University and Saint Mary’s University participated in a counsellor’s professional development session in Nairobi, Kenya. The event was facilitated by Tom Olang – alumni from the 2018 EduNova Counsellor’s Tour and featured 23 counsellors from schools in Nairobi, Nakuru and Kisumu, Kenya. The event allowed representatives to make new connections, provide information on admissions procedures, scholarships and specialized programs and speak to the barriers their students face as they try to access international education. Marketing materials from all EduNova post-secondary members were distributed to the counsellors during the event.
Ukraine Outreach – February 2020 EduNova led a second mission to Ukraine from February 5-14th, 2020. Participants included Cape Breton University and Mount Saint Vincent University. The recruitment mission was anchored in participation in the winter Study.UA student recruitment events in Kyiv and Odessa. Participants also visited agents in Dnipropetrovsk and held a student/parent/agent information session in Kyiv that was supported by a Facebook marketing campaign. The evening was supported by and featured representatives from The Canadian embassy in Kyiv and IRCC’s Visa section.
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Latin America and Caribbean Virtual Recruitment Event – May 2020 EduNova was pleased to support participation in the FPP Virtual recruitment fairs for Latin America and the Caribbean in May 2020. Participation in this virtual event was part of an EduNova pivot to reflect the changing recruitment landscape as an after-effect of the COVID-19 pandemic. Fifteen EduNova members participated in the virtual fair, which had student registrations of more than 41,000. The event represented an excellent opportunity to develop student leads heading into the 2020-2021 recruitment cycle.
Asia Virtual Recruitment Event – June 2020 EduNova was pleased to support participation in and occupy a booth at the FPP Virtual recruitment fairs for Asia in June 2020. Participation in this virtual event was part of an EduNova pivot to reflect the changing recruitment landscape as a consequence of the COVID-19 pandemic. Twelve EduNova members participated in the virtual fair, which had student registrations of more than 6,500. The event represented an excellent opportunity to develop student leads heading into the 2020-2021 recruitment cycle. EduNova reported 685 visitors to the booth from 38 countries with the Philippines, Indonesia, Vietnam and Malaysia occupying the top four largest groupings of students.
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International Ambassador Awards Gala – June 2020 EduNova hosted the first NSISP International Awards Gala on June 16th, 2020. The event featured speakers, EduNova President and CEO Nicole Johnson-Morrison, Deputy Minister of Labour and Advanced Education Duff Montgomerie, Senator Wanda Thomas Bernard and NSISP Executive Director Paul Millman. Awards were distributed to 43 students by representatives from Dalhousie University, Saint Mary’s University, Mount Saint Vincent University, St. Francis Xavier University, Acadia University and NSCC.
EduNova Official WeChat Account There are currently more than 3,500 Chinese students studying in Nova Scotia, and EduNova and its members have been actively engaged in recruiting Chinese students to study in the province. In order to better reach and serve prospective students in China, EduNova has created a corporate WeChat account. The WeChat account gives EduNova access directly to students in the Chinese market. The purpose of the WeChat account is to raise awareness of Nova Scotia as a priority education destination, increase student interest, promote members in the Chinese market and to grow the EduNova audience.
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Initiatives and Events
CBIE Atlantic Regional Meeting – June 2019 On June 20 and 21, EduNova co-hosted the 2019 Canadian Bureau for International Education (CBIE) Atlantic Regional Meeting. This year’s conference theme was inspired by the region we live in—the waves and shores of Atlantic Canada, and the dynamic landscape of internationalization that surrounds us. Taking place at Saint Mary’s University with more than 100 people in attendance, the two-day meeting facilitated active dialogue between keynote speakers, presenters and participants on the future of international education. Participants gained practical tools, resources and developed a deeper understanding and awareness of the innovative models of support and research in the internationalization of the education sector.
EduNova’s 15 Anniversary Party – June 2019 EduNova celebrated its 15th anniversary as an organization. The organization’s accomplishments over the past 15 years speak to EduNova’s impactful work and to everyone who has helped ensure our success along the way. On June 20, 2019, EduNova hosted an anniversary celebration at Murphy’s on the Water. EduNova had the opportunity to thank and celebrate many people and organizations for their continued support of our mission to champion Nova Scotia as a leader in international student experience.
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Airport Welcome Desk – August/September 2018 EduNova held the fourth annual Airport Welcome Desk between August 23-August 31. Designed to ensure arriving students’ first experience in Nova Scotia is positive and memorable, students were greeted by friendly faces, assisted in finding transportation to their respective schools, and gifted tote bags. The desk staff— alongside Halifax MP Andy Fillmore, Nova Scotia Immigration, Honourable Lena Metlege Diab and Halifax Mayor Mike Savage—welcomed 664 international students to the Halifax Stanfield International Airport. “We are proud to partner with EduNova by providing a friendly and positive first impression of Nova Scotia,” said Sherrie Clow, Stakeholder & Community Relations Advisor for Halifax Stanfield International Airport. The Airport Welcome Desk was made possible through support from ACOA, the Nova Scotia government and collaboration between our member institutions.
Boston Tree Lighting & Counsellors PD Event – December 2019 EduNova joined in celebrating the historical connection between Boston and Nova Scotia at the Boston Tree Lighting. One hundred and two years ago, Bostonians came to the aid of Halifax residents devastated by an accidental explosion, the largest of its kind at that point in history. It is tradition for Nova Scotia to donate a Christmas tree to commemorate that act of kindness in our hour of need. Before the lighting ceremony, EduNova hosted a professional development session for New England guidance counsellors to learn more about post-secondary institutions in Nova Scotia. Representatives from Acadia, CBU, Dalhousie, King’s, MSVU, NSCAD, St.FX and Saint Mary’s University joined Rob Batherson and Mike Hennigar from the EduNova team to discuss the many great advantages of a Nova Scotia post-secondary education. One counsellor was awarded a $2,500 tuition award for one of their students to study at a Nova Scotia university in the fall of 2020.
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Premier of Nova Scotia China Mission – November 2019 From November 8-19, 2019, EduNova travelled across China with Premier Stephen McNeil to strengthen relations and build partnerships between Nova Scotia and China. EduNova held two Nova Scotia Education Promotional Events—one in Fuzhou and one in Guangzhou. Interim President & CEO Rob Batherson also met with Dr. Deng Yunfeng, Director General of the Education Department of Shandong Province, to discuss education opportunities between Shandong and Nova Scotia. While overseas, EduNova distributed over 2,500 Nova Scotia China Connections Magazines to students studying at Nova Scotia curriculum schools across the country. China continues to be a key target market for EduNova and our member institutions, as every year, thousands of Chinese students choose to study at Nova Scotia post-secondary institutions..
China Connections Magazine Every year thousands of Chinese students choose to study at Nova Scotia post-secondary institutions. Both China and Nova Scotia agree that international education is an area of mutual benefit. The goal of the China Connections Magazine is to target students and parents at the Nova Scotia curriculum high schools--putting Nova Scotia on the map. Unlike many ‘viewbooks,’ the magazine includes student testimonials, individual campus activities, a welcome message from the Nova Scotia’s Premier and the Chinese Society of Nova Scotia, alongside highlights from Tourism Nova Scotia and Promising Education Group. Over 2,500 magazines have been distributed to date.
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Halifax Pride Parade 2019 On July 20, EduNova had over 80 people walk (and dance) with the EduNova pride float—representing international students and our members in the 2019 Halifax Pride Parade. Together, we continue to create a more inclusive and diverse Nova Scotia. Show your colours. Show your pride. The Halifax Pride Festival has grown into a celebration that includes numerous events that highlight the unique character of our diverse community, welcoming upwards of 120,000 participants every summer.
EduNova Billboards EduNova collaborated with the Halifax Chamber of Commerce and ISANS to roll out digital billboards across the city designed to highlight the many benefits of international students and immigration. One billboard stated, “15,000 international students add $400,000,000 to the Nova Scotia economy.” EduNova has long been an advocate for the recruitment and retention of international students. One of EduNova’s guiding principles in our 2019-2024 strategic plan is to “celebrate and promote diversity and inclusion in our student population and Nova Scotia communities.” The billboards were simply another way to demonstrate our support for the sector, immigration and the benefits to Nova Scotians as a whole.
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EduNova Flex Fund Initiatives
The largest project included 7 members traveling to NE USA
13 members accessed the flex fund 16 projects were approved*
Almost 500 leads generated (estimate) 15 cities had proposed visits (11 visited before Covid-19 lockdown)
*9 projects completed over 2 program funds 7 postponed due to Covid-19)
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We Celebrate Our Students: Student Success Stories Name: Erica Meus-Saunders Country of Origin: Bahamas School: Nova Scotia Community College Program: Diploma in Screen Arts Study and StayTM Programs: Stay in Nova Scotia Cohort 2016-2017 Erica Meus-Saunders moved to Nova Scotia from the Bahamas five years ago to follow a dream. Erica graduated from Nova Scotia Community College with a diploma in Screen Arts in June 2017, and is an alumnus of the first cohort of Atlantic Canada Study and Stay™ in Nova Scotia (2016-2017). Since that time, she has taken an active part in the film community in various roles and organizations, producing several short films. Her latest film, The Dreamers, was featured at the Halifax Black Film Festival. An entrepreneur with a background in writing, Erica has written two books: Shiloh: City of Dreams and A Day in the Sun and ran the woman’s magazine—Nu Woman Magazine. She recently started an online platform, Story-book Entertainment Inc. It features short films and written pieces, artists interviews, immigrant stories, performance pieces with a focus on events unique to Nova Scotia. Erica currently works at Screen Nova Scotia as the Membership Coordinator. Her passion is everything film; she is excited to add her unique experiences, build her skills, connect and assist in any capacity she can. Check out Erica’s work here.
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We Celebrate Our Students: Student Success Stories Name: Moussa Gueye Country of Origin: Senegal School: Université Sainte-Anne Program: Bachelor of Education Study and StayTM Programs: Atlantic Canada Study and StayTM-Nova Scotia Cohort 2018-2019 My name is Moussa Gueye, and I am from the Republic of Senegal. It has been five years that I’ve been living in Canada—I studied for four years at the University of Sainte-Anne to finish obtaining my degree. In my last year of university, I was eligible to participate in the Study and Stay™ program, which helps international students that wish to stay in Nova Scotia once they graduate. I enjoyed this program due to its cultural diversity (something that is very important to me). It was a great occasion for me to meet with many other international students from different parts of the world. I’ve gained many experiences with this program, and it also gave me the resources and tools that I needed to launch my professional career. I had a mentor that followed me throughout this journey and taught me how to perform well in interviews, redact a resumé, network, and many other things. As an international student, I did not regret participating in the Student and Stay™ program since it taught me so many things. I thank all of the student community with whom I shared precious moments during our encounters.
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We Celebrate Our Students: Student Success Stories Name: Ossein Sharma Country of Origin: India School: Cape Breton University Program: Post-Degree Diploma on BET (Electronics and Controls) Study and StayTM Programs: Atlantic Canada Study and StayTM- Nova Scotia Cohort 2019-2020 Ossein Sharma, originally from India, graduated from Cape Breton University with a Post-Degree Diploma in BET (Electronics and Controls) in May 2020. When looking for places to study, he came across the opportunity to move to Sydney, Nova Scotia, to pursue his international education. “I felt welcome in Nova Scotia in no time, and I was able to make friends within the first couple of weeks of my arrival”. Ossein was able to connect further with the Cape Breton community by participating in multiple events, allowing him to experience Canadian culture. The Atlantic Canada Study and StayTM program has supported his development of skills and connections, allowing him to grow professionally and personally. “I gained a lot from the program when it comes to interpersonal skills—the support that I received from the program coordinator, along with my mentorship experience, led me to understand myself better and what I could improve on” Ossein said. Ossein Sharma supported CBU students with disabilities and worked as a tutor in the School of Science and Technology. When he was not tutoring, Ossein’s did what he loves most—exploring new places. He has travelled to every single corner of Cape Breton and is now expanding his travels to explore the whole province. Ossein went on to say, “my mentor is a very positive and welcoming man, he virtually mapped a picture of how one can grow and prosper even in a little town where there is so much potential to excel”. Being part of the fourth cohort of the Atlantic Canada Study and Stay™ - Nova Scotia Program led him to develop a unique professional connection with his mentor.
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We Celebrate Our Students: Student Success Stories Name: Michelle Gooneratne Country of Origin: Sri Lanka School: Saint Mary’s University Program: Bachelor of Arts, Psychology Year of Study: Forth Year, and entering final year in the fall of 2020 Study and StayTM Programs: Study and StayTM in Nova Scotia Program Cohort 2019-2020 Michelle Gooneratne’s journey at Saint Mary’s University began when she arrived in Halifax, Nova Scotia, at the beginning of 2017. She decided to step out of her comfort zone and push herself to reach her full potential and start a new beginning thousands of miles away from her home country – Sri Lanka. Currently, she in her 4th year of university and will be entering her final year in September. In the fall of 2020, she will be pursuing her second Co-Op work term at the HR Business Partner team at Emera Inc. Michelle believes that this, by far, is her greatest accomplishment for the academic year, as she managed to reach her set goals before the lockdown. During her time at Saint Mary’s University, Michelle was involved both on and off-campus as a SAGA Volunteer and a Job Coach at Autism Nova Scotia. She is very excited to announce that she will be continuing her on-campus involvement for her last academic year as a Project Manager for Options Nova at Enactus Saint Mary’s. Hence, she looks forward to the fall of 2020, as she is thrilled to be working with a great team at Enactus, and volunteering for the community, while pursuing an academic course online, and doing her fall Co-Op at Emera. Michelle is also excited to see what new skills, knowledge and opportunities she will be exposed to be in the “Atlantic Canada Study and Stay™ – Nova Scotia” program. Michelle expressed that she would not have been able to be where she is in her professional life if it wasn’t for the massive support she received from the “Study and Stay™ in Nova Scotia” program and the team at EduNova. The program has helped her acquire new skills and knowledge and provided her with multiple learning opportunities, making a significant contribution to her professional development. The program has also fostered a great sense of belonging due to the acceptance of multiple cultural backgrounds, which has given her a sense of community. Michelle also said, “I was given the chance to attend multiple networking events, which helped me build a stronger network.” In just one year, Michelle believes that she has accomplished a lot in terms of professional growth and personal growth, due to all the available resources, career advice and support she received from EduNova. EduNova Annual Report 2019 - 2020
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EduNova Studen We Celebrate
Our Members: Member Highlights 2019-2020
The Nova Scotia International Student Program (NSISP) was on track to have its biggest ever year in terms of student enrollment in 2019-2020 until the COVID-19 pandemic caused the cancellation of several groups and forced many students to travel home before the end of the school year. Despite the various disruptions caused by COVID-19, 2019-2020 can still be considered a successful year for the NSISP with several notable milestones. In the last year, the NSISP had 1123 FTE’s and more than 1527 students in our program from 35 countries, which was our highest ever number. We had a record number of short-term groups register, and we also had our highest ever percentage of graduating students deciding to stay in the province for post-secondary studies (89 students). This represented 38% of the overall graduating class and was an increase of 11% from the previous year. For the first time, the NSISP partnered with EduNova and the Nova Scotia Department of Labour and Advanced Education to offer scholarships to Nova Scotia Student Ambassadors who planned on attending Nova Scotia universities and colleges. Of the 77 grade 12 ambassadors active in the program, 44 applied for this bursary. We see this as a success and hope it will be renewed in 20202021. Although COVID-19 continues to present a variety of challenges for both current and future students, the NSISP is extremely proud of how the situation was handled in our province. Students were encouraged to stay in Nova Scotia until they felt safe to travel home, and the whole program came together to make the best of a difficult situation. In the end, we had one of the lowest percentages of students departing early in the country, with over 65% of our students remaining until the completion of classes. Although this period has been challenging, the professionalism, warmth, and flexibility shown by the program staff and host families has been complimented by numerous partners and will put the NSISP in good stead for the future, post-pandemic. 23
EduNova Annual Report 2019 - 2020
Nova Scotia International Student Program
EduNova Studen Our Members: Member Highlights 2019-2020 We Celebrate What a year 2019-2020 has been for our international students at Sacred Heart School of Halifax! We welcomed our largest number of international students in the same week that Hurricane Dorian came rolling in. This gave our international students, their homestay families, and even some of their natural families who joined us for our first annual Welcome Week, a unique opportunity to bond over shared time and experiences. It was certainly an unexpected way to start our 170th school year. And, the COVID19 pandemic gave us an unexpected end to the year! As a result of this unprecedented situation and Nova Scotia’s state of emergency, we pivoted to offer distance learning for all of our students. Our international students adapted well - most remained in Halifax and a few others continued their studies from their home countries where they had been for March Break. Those who remained in Nova Scotia were well-supported by their homestay families and completed the year successfully. With EduNova and EduCanada’s support and innovation during the pandemic, Sacred Heart added to its international recruitment by participating in Virtual Fairs in Latin America and Asia. We continue to pursue inquiries and leads from abroad and anticipate welcoming new students for the 2020-21 year. As this year came to close, we were thrilled to learn that Kogie Esteban, an international student from the Philippines, was chosen to be this year’s valedictorian for Fountain Academy of the Sacred Heart. Kogie is the first international student to be honoured in this way.
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EduNova Studen We Celebrate
Our Members: Member Highlights 2019-2020
East Coast Language College (ECLC) welcomes young students (aged 14 to 18) every June, July, and August for a fun-filled summer adventure. Most students stay with homestay families and experience a Nova Scotian holiday in a Canadian home. In 2019, students came from Brazil, Mexico, Italy, and Vietnam to study 4 weeks of English at ECLC and to take part in typical Canadian activities, which showcased our beautiful province. Students camped in wigwams at Mersey River, learned kayaking, got wet and muddy while tidal bore rafting, competed in scavenger hunts, enjoyed Peggy’s Cove and Queensland beach, held a dance party, barbecued in Point Pleasant Park, and shopped ‘til they dropped. Many had to buy an extra suitcase for their trip home as they had purchased so many souvenirs and gifts! The month-long trip culminated in an awards ceremony and graduation, complete with caps and gowns! Some students fell in love with our province and decided to study in our pathway program with a goal of enrolling in a Nova Scotia post-secondary institution. Some words from our summer students: “Great program. I liked the activities and classes. The teachers are amazing and so are the staff.” BT, Mexico. “It was my best holiday ever. I highly recommend it.” LP, Italy. “I thought the program is really good for all the things. I could improve my English, make new friends, explore more of Nova Scotia, and everything. And I stayed with an amazing family.” EC, Brazil. ECLC is already planning for, and looking forward to, summer 2021! www.eclccanada.com
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EduNova Studen Our Members: Member Highlights 2019-2020 We Celebrate St.Francis Xavier University is known for its premier educational experience, one that supports students’ development into leaders in their community. Small classes where students engage individually with their professors, incredible campus spirit with opportunities for personal development, and individualized supports to help students thrive in and out of the classroom are part of what makes StFX special. This past year, along with many other Nova Scotian institutions, StFX participated in the International Student Barometer as a way of hearing from international students if they are satisfied with their experience. We were thrilled with the overwhelming positive response from our students. Our Office of Internationalization was ranked number one in Canada and number six in the world. We ranked number one in the world for satisfaction in the process from application to admission. We also ranked very strongly with our quality of education, the connection our students feel with faculty, and the support students receive when they arrive on campus. The survey also revealed to us areas where we need to do some work to make sure that students are satisfied with their entire experience at StFX. We also recognize that this survey, while useful and comprehensive, is a measurement of only one part of the internationalization effort. As a more globalized perspective grows across our campus, we look forward to future measures of satisfaction relating to the experience of internationalization by all students, domestic and international.
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Draft - EduNova Statement of Financial Position As of March 31 2020 2019 Assets Current Cash and Cash Equivalents $1,535,399.00 $1,423,577.00 Accounts Receivable $697,718.00 $376,469.00 Prepaids $9,484.00 $7,755.00 $1,807,801.00 $2,242,601.00 $1,081.00 Capital Assets $5,067.00 $1,808,882.00 $2,247,668.00 Liabilities Current Payables and Accruals $344,094.00 Deferred Revenues $1,100,517.00 $1,444,611.00 Net Assets Unrestricted net assets $803,057.00 $2,247,668.00
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EduNova Annual Report 2019 - 2020
$342,300.00 $592,441.00 $934,741.00 $874,141.00 $1,808,882.00
EduNova Board of Directors 2019-2020
Mr. Paul Millman Board Vice-Chair, Executive Director, Nova Scotia International Student Program (NSISP) Dr. Peter Ricketts Board Chair, President & Vice-Chancellor, Acadia University
Mr. Saeed El-Darahali Treasurer, President & CEO, SimplyCast
Mr. Don Bureaux President, Nova Scotia Community College
Ms. Sheila Nunn President & CEO, East Coast Language College Mr. Bill Lahey President & Vice-Chancellor University of King’s College
Ms. Eleanor L. Anderson Community Board Member
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EduNova Operations Committee 2019-2020
Ms. Katie Orr Chair, Director, International, Nova Scotia Community College Ms. Paula Barry Mercer Vice-Chair, Associate Vice-President, Student Experience, Mount Saint Vincent University
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Ms. Larissa Strong Director of Internationalization, St. Francis Xavier University
Ms. Cynthia Murphy Director, International Centre, Dalhousie University
EduNova Annual Report 2019 - 2020
Mr. Chris Strickey Director, Admissions & Development, King’s Edgehill School Recruitment Committee Chair
Mr. Tom Brophy Senior Director, Student Services, Saint Mary’s University
We Thank Our 2019-2020 Members for Their Continued Support
Acadia University ranks among Canada’s best, recognized for teaching and academic excellence through a personalized educational experience.
With campuses in the heart of Halifax and Truro, Nova Scotia, Dalhousie University is one of Canada’s leading research-intensive universities.
Atlantic School of Theology helps develop post-graduate students for ministry, as well as for meeting the theological and ethical challenges of today’s world. AST serves Christ’s mission by shaping effective and faithful ordained and lay leaders and understanding among communities of faith.
Mount Saint Vincent University is a leader in online and experiential learning, and based on a strong tradition of social responsibility.
Cape Breton University is an Atlantic Canadian post-secondary leader, with an international focus.
Part of Nova Scotia’s cultural landscape since 1887, NSCAD University is Canada’s premier university dedicated to advancing the visual arts.
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EduNova Members 2019-2020 Saint Mary’s university
Nova Scotia Community College is committed to building our economy and quality of life through education and innovation.
Exceptional beginnings. Exceptional futures.
Université Sainte-Anne Une université axée sur la réussite et l’engagement des étudiantes et des étudiants.
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EduNova Annual Report 2019 - 2020
Saint Mary’s University is known for a strong sense of community, engaged faculty and students, entrepreneurial spirit, and innovative research that reaches beyond campus walls and into the wider community.
One of Canada’s oldest and most prestigious universities, St. Francis Xavier exceeds the needs of its students through outstanding teaching, exceptional hands-on research experience, the very best in residential living, and unique opportunities to make a contribution to communities at home and abroad.
EduNova Members 2019-2020
Canadian Language Learning College’s genuine and caring team guarantees you will experience the best Canadian education in a friendly personalized setting.
East Coast Language College is a warm, welcoming ESL school where motivated students achieve academic excellence and personal success.
Halifax Language Institute of Canada provides authentic and experiential language learning opportunities that will improve students proficiency, confidence, fluency, and accuracy, so that they may better reach their goals in a personal, academic, and/or professional capacity. Community outreach, diversity, inclusivity, and social justice are at the core of our values, and practiced within our curriculum.
The International Centre for EAP (ICEAP) is a language centre located in Glace Bay, Nova Scotia and on the Cape Breton University (CBU) campus in Sydney, Nova Scotia, Canada. The centre offers English for Academic Preparation to international students who wish to enter university, but lack the required English proficiency.
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EduNova Members 2019-2020
Founded in 1984, Class Afloat-West Island College International has a thirty-year history of inspiring young people to excel academically, becoming global citizens as they explore the world.
King’s-Edgehill School - Attracting students from around the globe, Canada’s oldest private school challenges scholars to learn, lead and change the world.
Nova Scotia International Student Program Landmark East School has been making a difference in the lives of students with language and learning differences since 1979.
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EduNova Annual Report 2019 - 2020
With a global network of schools around the world, a rich and proud history, and a strong and unique set of core values, Sacred Heart School of Halifax offers not just an education but an experience that is unparalleled in this region.
The Nova Scotia International Student Program offers a superior educational experience province-wide in both English and French language schools to students 8-18 years old.
We Thank Our 2019-2020 Partners for Their Continued Support Government of Canada
Province of Nova Scotia
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EduNova in the News 2019-2020 In 2019-2020, EduNova has been featured over 25 times across print and digital newspapers, magazines, radio, and television.
The following captures some of EduNova’s recent media coverage.
‘Time to get some facts out’: Pro-immigration billboards go up in Halifax area
Un nombre record d’étudiants étrangers restent en N.-É. après les études
Navigating Uncertain Times - Medium.com
- CBC News
- Radio-Canada
ROB BATHERSON: Foreign students spend $400 million a year in Nova Scotia
Record number of international students staying in N.S. after studies
- The Chronicle Herald - CBC News
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EduNova Annual Report 2019 - 2020
Serving It Up: Atlantic Canada Study And Stay™ — A Recipe For Retention - My East Coast Experience
Study and StayTM Successes at a Glance In 2018, the Stay in Nova Scotia program adopted the new name: Atlantic Canada Study and StayTM program, expanding across the Atlantic Canada region, with programs now running in New Brunswick, Newfoundland and Labrador and Prince Edward Island, building on the initial success in Nova Scotia.
221 International students have Expanding the Atlantic Canada Study and StayTM program across the region, with programs now running in New Brunswick, Newfoundland and Labrador and Prince Edward Island, building the initial success in Nova Scotia.
Over the past four years, the Study and StayTM programs supported
over 200 students across Nova Scotia.
Over the past four years, 208 mentors from Nova Scotia public and private sectors to support our students in making Nova Scotia their home.
graduated from Study and Stay™
cohorts in Nova Scotia. 130 were retained in Nova Scotia one-year post-graduation. Stay in Nova Scotia Cohort 1: 41 of 50 graduates (82%) were retained in Nova Scotia one-year post graduation. Stay in Nova Scotia Cohort 2: 37 of 43 graduates (86%) were retained in Nova Scotia one-year post graduation. Stay in Nova Scotia Cohort 3 (Atlantic Canada Study
and Stay™-Nova Scotia): 45 of 46 graduates (98%) were retained in Nova Scotia one-year post graduation.
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CLOSE TO
15,000
INTERNATIONAL STUDENTS IN NOVA SCOTIA
CONTRIBUTE IMMENSELY TO OUR CAMPUSES AND COMMUNITIES
EduNova’s international student retention programs have supported over 200 students to make Nova Scotia their home post-graduation. An innovative hub for collaborative recruitment and retention efforts, Nova Scotia is stronger when we work together.
Nova Scotia: A Place Where You Can Study • Live • Thrive
About EduNova
Nova Scotia is one of North America’s foremost seacoast destinations. If you study abroad in Nova Scotia, you will experience a recreational paradise along with academic innovation and tradition. Study in this pristine and beautiful province, which is almost completely surrounded by water. You'll find inspiration in our landscape, our clean salt air, our small towns as well as in our peaceful and dynamic capital city of Halifax. Nova Scotia is well known for its tight-knit communities - the people are friendly and happy to help one another. It is a place of acceptance and inclusion, every year Nova Scotia hosts a number of cultural festivals celebrating diversity in its communities.
EduNova Co-operative Ltd. is a non-profit association of education and training providers based in Nova Scotia, Canada. Through its 2019-2024 strategic plan, working with its members, EduNova is focused on collaborative recruitment, student retention and internalization of the student experience. EduNova’s membership includes all 10 universities, the 14-campus Nova Scotia Community College, the public K-12 schools through the Nova Scotia International Student Program (NSISP), independent schools and private language schools. With over 15 years of experience, EduNova’s mandate is to coordinate the international marketing efforts of Nova Scotia’s education and training sector. For more information about EduNova, please visit www.studynovascotia.ca
C A N A D A’ S E D U C AT I O N D E S T I N AT I ON
Halifax • Nova Scotia • Canada | studynovascotia.ca | +1.902.424.8187
