Target Center / Art Sculpture Installation

TARGET CENTER RENOVATION MINNESOTA TIMBERWOLVES | LYNX

ICONIC MOMENT NET & BALL CONCEPTS

01082016

CONCEPT 1 NET & BALL INSTALLATION

Basketball Net Installation // Net Explosion Multi-layered net formation representing the complexity and vibrancy of the city as well as all entities embodied in Target Center.

Colorful lighting of the net fluctuates to bring life to any given atmosphere or event. The orientation of large to small facets into small lights represents the interconnectedness of the community as a whole.

1 Form Studies Scale: NTS

VISUAL VOCABULARY

ET CENTER RENOVATION

IMBERWOLVES | LYNX

NVIRONMENTAL GRAPHICS & WAYFINDING

2015

NET CONCEPT 1

NET CONCEPT 1

1 Lighting Study Scale: NTS

2 Lighting Study Color Scale: NTS

Ball Sculpture // Rods Intertwined Layered ball sculpture exhibits the sleek and modern style of the newly renovated Target Center. It represents the simplicity of the basketball form while also being very uniquely tied to the Target Center brand.

VISUAL VOCABULARY

1 Ball Concept Scale: NTS

2 Alternate Scale: NTS

CONCEPT 1

CONCEPT 2 NET & BALL INSTALLATION

VERSION 1

Basketball Net Installation // Layered Rings This installation intent is layered with dimensional rings that intermix together to reiterate the net form. The elegant light strings mingle within the ring formation.

VISUAL VOCABULARY

1 Form Studies Scale: NTS

NET CONCEPT 2

NET CONCEPT VERSION 2

Typography Ball Sculpture The typography ball is molded with dimensional letterforms that define Minneapolis. The messaging ranges from the local districts, community, lively entertainment, and athletics. The ball formation is inner lit that reverberates the messaging throughout the space.

VISUAL VOCABULARY

1 Form Intent Scale: NTS

2 Form Studies Scale: NTS

BALL CONCEPT 2

CONCEPT 2

CONCEPT 3 NET & BALL INSTALLATION

Basketball Net Installation // Prism Sculpture This installation is created by randomly placed acrylic panels that form a dynamic prism sculpture.

VISUAL VOCABULARY

1 Form Studies Scale: NTS

NET CONCEPT 3

1 Net Concept Scale: NTS

2 Alternate Scale: NTS

Ball Sculpture // Reflect + Refract This design idea truly brings Minneapolis into the arena by reflecting and refracting the city’s skyline, lights, and persona into the space for the crowd to experience.

VISUAL VOCABULARY

1 Form Studies Scale: NTS

BALL CONCEPT 3

CONCEPT 3