Logos
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Designer: Otl Aicher Munich 1972
Otl originally designed a logo which he named the Strahlenkranz (a radiant garland that was variously seen as representative of the sun shining above the city, a flower, a star, as well as a symbol of a victor’s laurels). However, this symbol was rejected by the Olympic committee as the shape was too difficult to copyright because the design was too generic. After this, Vonn Mannstein merged a spiral form with the radiant garland, using a rather complicated
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“It is simple in colour and style, but profound in meanings. It symbolizes a shining and bright Munich.” - Otl Aicher
mathematical calculation, to create a dynamic and unique symbol of the games. This logo is an outstanding work of modernism in mid 20th century. It is simple in colour and style, but profound in meanings. The alternate of black and white creates a strong visual comparison; the revolving treatment forms a round geometry with a central perspective, which is abstract in meaning.
The identity of the Mexico Olympic Games became so popular that even fashion garments were printed with the distinctive marks. The work that Wyman did was so successful that he used similar tactics in other work he created.
“A visual language was used in place of words to communicate effectively with the international participants of the Olympics. Icons identified services, literal silhouettes…identified seating accommodations and the competition areas for the athletes in the arenas.” - Lance Wyman
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