Brief 01 Design and produce an identity for Hayley Lennon which can work seamlessly across both print and digital platforms. A website also needs to be designed and developed to showcase her portfolio of work, CV and contact details. The website should be upload via word-press so that Hayley can edit and update the website herself. It also needs to work across desktop, tablet and mobile devices.
Logos (Icons)
1/3
INFO Hayley’s favourite colours are black, whte and greyscale and these are the only colours can be used throughout her branding. She uses Courier in all of her sketchbooks and wants it be used throughout her branding but Im not sure whether this is the most dynamic typeface to use for bodycopy.
Brief 01 Design and produce an identity for Hayley Lennon which can work seamlessly across both print and digital platforms. A website also needs to be designed and developed to showcase her portfolio of work, CV and contact details. The website should be upload via word-press so that Hayley can edit and update the website herself. It also needs to work across desktop, tablet and mobile devices.
Logos (Typographic / Ligatures)
2/3
INFO At this stage I’m not sure whether to use a custom typeface, an icon or a combination of the two for her logo. Eventually it will depend on what she wants for her logo, but what would you suggest?
Brief 01 Design and produce an identity for Hayley Lennon which can work seamlessly across both print and digital platforms. A website also needs to be designed and developed to showcase her portfolio of work, CV and contact details. The website should be upload via word-press so that Hayley can edit and update the website herself. It also needs to work across desktop, tablet and mobile devices.
Logos (Combinations)
3/3
INFO I have managed to obtain a theme for her website which works equally well on desktop, tablet and iPhone. Now I just need to pick the right logo which reflects her work as creative practitioner. What suggestions / changes would you make to these different combinations?