James Metcalfe Portfolio 2019

PORTFOL IO

J a m e s

M e t c a l f e

Design and develop an innovative, complementary product / services for the Rapha brand that will service the cyclist consumer in the year 2029.

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S H O R T L I S T E D

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Design a portable concrete speaker for Rega that could potentially be viably produced in small/medium sized batches.

S H O R T L I S T E D

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_INDEX Develop an aesthetically stunning product for specific consumer market. Gen Z / logging off - Wants to remain connected but without the pressure of social media

Develop a single or range of products specifically for sheet material manufacturing such as laser, water and plasma cutting.

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Design a living space / products for the young, mobile, urban dweller of the 21st century. Your living space is limited to 15 sq. meters

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design and develop an innovative, complementary product / products for the Herman Miler brand.

Consideration of new consumer behaviours, potential markets and brand impact is essential

P R O F I L E A focused student with a keen interest in 3D design and CAD. Producing consistent designs with a focus on user experience and functionality, interested in Scandinavian and minimalistic design. Currently looking for opportunities to work with an interesting and exciting design team to further develop skills.

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R A P H A A Rapha subscription service for BMXs. Making cycling more affordable for teenagers.

At ÂŁ18 a month, this product is much more affordable for the younger audience. With bus passes costing around ÂŁ30 per month this service provides a more affordable method of transport for the target market.

C U STOMI SI NG THE BMX Users can decide how they want to customise their BMX by choosing the base colour and addons.

Users can purchase a wrap for the top tube, a cover for the frame and a cover for the front of the handle bars.

Generation Z values the exclusivity of items tailored to their tastes with 52 percent of females wanting to see tools that allow them to customise products for themselves, compared with 45 percent of their male counterparts.

A F F OR D A B I L I T Y Users pay ÂŁ18 per month towards Rapha to rent the bike, after the initial payment the BMX will be shipped to the user.

It will take the user about 4 and a half months to pay back the manufacturing costs (ÂŁ80).

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C O N S U M E R Designer/Architect Minimalistic style 25 – 35 _ A Renaissance Man tries to develop his capacities as fully as possible.

He has a profound knowledge in several fields and deep expertise in some. It is important not to be just a dabbler, but also go more deeply in one or two specialized fields.

Copper/Wood

Concrete was the specified material for this brief, because of this I looked at various products made out of the same material in order to grasp the capabilities of it, how it can be manufactured and finished to provide an exceptional product.

Geometric form

Second material/texture

Thick walls

Bass reflex system

Speaker

Control panel Bluetooth connection Headphone jack Micro USB port

Hollow, concrete base Wooden panel Reveals inside

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Notification screen _ When in notification mode, the user will receive from all of their connected social media. When in incognito mode this will become the main screen.

Slider allows user to choose between notification mode and incognito mode.

Main screen _ When in notification mode, this will be the main screen for the user. When in incognito mode this will become a navigation screen and a keyboard.

DUMBPHONES _ Handsets that are not connected to the internet and only allow the user to make calls and send texts are becoming increasingly popular, with sales having increased by as much as 5 per cent last year.

In contrast, smartphone sales rose by just 2 per cent.

https://www.independent.co.uk/lifestyle/dumb-phones-sales-rise-disconnecttechnology-mindfulness-social-mediaa8499086.html

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MODULAR SHELVES _ A contemporary home piece, inspired by Scandinavian and new Nordic design. A modular system where the user is in control, have up to five shelves with the basic kit and expand from there to create an infinite amount of configurations. A range of materials have been used to ensure that the user can compliment their household with this modular shelving unit. The stand is laser-cut from a single long strip of 1.5mm thick stainless steel.

The strip is then folded to create the rectangle and the ends are welded together

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