New product launch for duck rim block in france. The client wanted strong impactfull
creative with maximum stand out in store.
Launch campaign concept for U-FORM running shoes from reebok. The task, to create strong communication assets to sell the unique technology that lets you heat form the running shoes to perfectly fit your foot creating a bespoke product.
Single malt’s campaign to elevate the Diageo range in France. The client wanted a fresh look moving away from the traditional look and feel of the malt whisky market. There was also an educational aspect to the brief showing the taste cues of each single malt.
Concepts for a special Diageo bespoke unit in whisky specialist stores. The task we were given was to create permanent units to sell the Diageo range of single malts. The unit had to be educational and easy to navigate allowing the consumer pick the malt to match there palate. And using the build materials to help to emphasise the quality of the single malt range.
The launch of Dalwhinnies Winters Gold, a new way to drink malts. We were asked to create launch assets in store and on-line. This is the first malt whisky in the uk market that you keep in the fridge, so you drink it chilled.
In-store range campaign for Anadin. Anadin suffers from a perception problem, most consumers think Anadin only do aspirin. So the brief was to create impactfull p.o.s to sell the Anadin range and by creating a one stop shop, for all the shoppers pain killing needs.
Gift with purchase for Coca-Cola The Coca-Cola bottle top flyer that can be used on any bottle of Coke. The bottle top flyer power unit can be simply fixed on to the top of a bottle using it as a handle. This is the perfect consumer gift for loads of summer fun.
Alternative gift with purchase concepts
Kiwi shoe care. Activation concepts to make Kiwi stand out in-store. Using something as simple as shoe box’s that consumers associate with new shoes to sell the Kiwi product range. And an fsdu with a digital display showing the local weather forecast so the shopper can chose the right product to fit the conditions.
A one stop shop for all toilet cleaning and hygiene needs. The client wanted to create a bigger presence in store and become the leading toilet care expert in the market. We created a innovative category concept to position the Mr Muscle brand as the experts in the sector. Using easily understood icons to inform consumers of the benefits and usage of continuous toilet cleaning products.
Glade out of season activity. The task to create a selection of activation concepts to sell glade candels outside of there traditional winter season.
The Glade sensorium Transform your mood through fragrance.
Gorila activity for valentines day progecting imagery on to rodan’s the kiss.
Launch activation for new versatile multi use cleaning product. The task was to create a simple and easy to understand communication platform for Mr Muscle Active capsules. Using foyer displays, digital fsdu’s and bus shelters. And creating a simple anamatic to help shopper under stand the versatility of the product.
Digital anamatic for bus stops and in store.
Off trade activity during the 2015 rugby world cup. Guinness wanted to have a strong presence in store during the world cup that worked in conjunction with the on trade.
On trade activity during the 2015 rugby world cup. Guinness wanted to have a strong presence in the on trade during the world cup. We created the Guinness Line out a team pint carrier.This was based on the insight that a lot of rugby mates effectively become a team when out watching the game. And each one have a position in the group dynamic.