Creative Shopper Activation

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ames freeman jcreative shopper activation promotions experiential

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Window displays for MGA toys at Hamleys London.

We had the opportunity to take over all four Hamleys windows to display MGA's five top toy ranges. Each display had a range of moving parts to create extra excitement for the younger consumers.

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Launch campaign concept for U-FORM running shoes from reebok. The task, to create strong communication assets to sell the unique technology that lets you heat form the running shoes to perfectly fit your foot creating a bespoke product.

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The launch of Turtle Wax Hybrid solutions We were asked

to create an influencer mailer to be sent to top car body work detailers and a shelf display for Halfords to encourage consumers to shop the range.

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Concepts for a special Diageo bespoke unit in whisky specialist stores. The task we were given was to create permanent units to sell the Diageo range of single malts. The unit had to be educational and easy to navigate allowing the consumer pick the malt to match there palate. And using the build materials to help to emphasise the quality of the single malt range.

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Single malt’s campaign to elevate the Diageo range in France. The client wanted a fresh look moving away from the traditional look and feel of the malt whisky market. There was also an educational aspect to the brief showing the taste cues of each single malt.

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In-store covid distancing campaign for Go Outdoors.

As the average leanth of a sleeping bag is 2 meters I thought this would be an ideal vehicle for the distancing message. It also gave us the opportunity to help the homeless

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Gift with purchase for Coca-Cola The Coca-Cola bottle top flyer that can be used on any bottle of Coke. The bottle top flyer power unit can be simply fixed on to the top of a bottle using it as a handle. This is the perfect consumer gift for loads of summer fun.

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Alternative gift with purchase concepts

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B&Q home decoration campaign. Activation concepts for B&Q’s home decortating colour match system. The campaign encourages consumers to create and personalise the perfect colour scheme for there home.

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Key art Key art Key art

Valspar pop up paint shop and demonstration station

A demonstration painting techniques

promotions experiential

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digital A demonstration valspar of colour matching technology

in-storeCar park 6 sheet experiential in-store

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Kiwi shoe care. Activation concepts to make Kiwi stand out in-store. Using something as simple as shoe box’s that consumers associate with new shoes to sell the Kiwi product range. And an fsdu with a digital display showing the local weather forecast so the shopper can chose the right product to fit the conditions.

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A one stop shop for all toilet cleaning and hygiene needs. The client wanted to create a bigger presence in store and become the leading toilet care expert in the market. We created a innovative category concept to position the Mr Muscle brand as the experts in the sector. Using easily understood icons to inform consumers of the benefits and usage of continuous toilet cleaning products.

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Glade out of season activity. The task to create a selection of activation concepts to sell glade candels outside of there traditional winter season.

The Glade sensorium Transform your mood through fragrance.

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Gorila activity for valentines day progecting imagery on to rodan’s the kiss. retail

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New product launch for duck rim block in france. The client wanted strong impactfull creative with maximum stand out in store.

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Off trade activity during the 2015 rugby world cup. Guinness wanted to have a strong presence in store during the world cup that worked in conjunction with the on trade.

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On trade activity during the 2015 rugby world cup. Guinness wanted to have a strong presence in the on trade during the world cup. We created the Guinness Line out a team pint carrier.This was based on the insight that a lot of rugby mates effectively become a team when out watching the game. And each one have a position in the group dynamic.

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