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ames freeman jcreative shopper activation promotions experiential

retail

in-store

experiential

digital

in-store

experiential

digital

in-store

promotions

digital

promotions experiential

retail


New product launch for duck rim block in france. The client wanted strong impactfull creative with maximum stand out in store.

activation

promotions experiential

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Launch campaign concept for U-FORM running shoes from reebok. The task, to create strong communication assets to sell the unique technology that lets you heat form the running shoes to perfectly fit your foot creating a bespoke product.

tivation

promotions experiential

retail


Single malt’s campaign to elevate the Diageo range in France. The client wanted a fresh look moving away from the traditional look and feel of the malt whisky market. There was also an educational aspect to the brief showing the taste cues of each single malt.

activation

promotions experiential

retail

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experiential

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Concepts for a special Diageo bespoke unit in whisky specialist stores. The task we were given was to create permanent units to sell the Diageo range of single malts. The unit had to be educational and easy to navigate allowing the consumer pick the malt to match there palate. And using the build materials to help to emphasise the quality of the single malt range.

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promotions promotions

experiential

experiential

in-store retail

retail experiential

digital


The launch of Dalwhinnies Winters Gold, a new way to drink malts. We were asked to create launch assets in store and on-line. This is the first malt whisky in the uk market that you keep in the fridge, so you drink it chilled.

n ctivation

promotions

promotions

experiential

retail experiential

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experiential in-store

retail digital experiential

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In-store range campaign for Anadin. Anadin suffers from a perception problem, most consumers think Anadin only do aspirin. So the brief was to create impactfull p.o.s to sell the Anadin range and by creating a one stop shop, for all the shoppers pain killing needs.

activation

activation

promotions experiential in-store

retail experiential

digital


Gift with purchase for Coca-Cola The Coca-Cola bottle top flyer that can be used on any bottle of Coke. The bottle top flyer power unit can be simply fixed on to the top of a bottle using it as a handle. This is the perfect consumer gift for loads of summer fun.

tivation

promotions experiential

Alternative gift with purchase concepts

retail

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experiential

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tivation

promotions experiential

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experiential

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experiential

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in-store

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digital

promotions experiential


B&Q home decoration campaign. Activation concepts for B&Q’s home decortating colour match system. The campaign encourages consumers to create and personalise the perfect colour scheme for there home.

on

Key art Key art Key art

Valspar pop up paint shop and demonstration station

A demonstration painting techniques

promotions experiential

retail Press ad

in-store

experiential

Press ad

digital A demonstration valspar of colour matching technology

in-storeCar park 6 sheet experiential in-store

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promotions experiential

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Kiwi shoe care. Activation concepts to make Kiwi stand out in-store. Using something as simple as shoe box’s that consumers associate with new shoes to sell the Kiwi product range. And an fsdu with a digital display showing the local weather forecast so the shopper can chose the right product to fit the conditions.

ation

promotions experiential in-store

retail experiential

digital


A one stop shop for all toilet cleaning and hygiene needs. The client wanted to create a bigger presence in store and become the leading toilet care expert in the market. We created a innovative category concept to position the Mr Muscle brand as the experts in the sector. Using easily understood icons to inform consumers of the benefits and usage of continuous toilet cleaning products.

activation

promotions experiential in-store

retail experiential

digital


Glade out of season activity. The task to create a selection of activation concepts to sell glade candels outside of there traditional winter season.

The Glade sensorium Transform your mood through fragrance.

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promotions experiential

Gorila activity for valentines day progecting imagery on to rodan’s the kiss. retail

in-store

experiential

digital

in-store

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Launch activation for new versatile multi use cleaning product. The task was to create a simple and easy to understand communication platform for Mr Muscle Active capsules. Using foyer displays, digital fsdu’s and bus shelters. And creating a simple anamatic to help shopper under stand the versatility of the product.

ation Digital anamatic for bus stops and in store.

promotions experiential

retail

in-store

experiential

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in-store

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Off trade activity during the 2015 rugby world cup. Guinness wanted to have a strong presence in store during the world cup that worked in conjunction with the on trade.

tivation

promotions experiential

retail

in-store

experiential

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digital

promotions experiential


On trade activity during the 2015 rugby world cup. Guinness wanted to have a strong presence in the on trade during the world cup. We created the Guinness Line out a team pint carrier.This was based on the insight that a lot of rugby mates effectively become a team when out watching the game. And each one have a position in the group dynamic.

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promotions experiential

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retai

Profile for james freeman creative shopper marketing

James's shopper activation book  

James's shopper activation book  

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