Introduction To Bluetooth Marketing Bluetooth marketing involves marketing to consumers at the right location at the right time with extremely relevant as well as personalized notifications. Marketers across different verticals are starting to realize that proximity marketing provides immense potential other than just delivering coupons and vouchers. These tools function optimally when there are employed by brands to better comprehend the requirements and demands of their customer base and patterns in purchasing behaviour.
Also termed ‘hyperlocal marketing’ proximity marketing targets potential consumers with personalized advertisements based on how close a consumer is to a specific location and drawing them to make a buying decision in the immediate future. The future of mobile marketing hinges on personalised campaigns. The more information you have about consumers and you target them as per parameters such as geographical location and demographics the faster your app user base will ramp up along with retention as well as engagement. Location based campaigns are vital for retailers as these campaign supply informative alerts at the right time such as when consumers are close to the store or close to a particular product in a store.