WHAT YOU NEED TO KNOW ABOUT SALESFORCE CLOUD PRODUCTS The bridge between business and its customers should be strong & ever-growing. The influx of customers, their happiness & rate of retention are the deciding factors in success and failure. Luckily, there is software (rather a service as software) that can help with this. Salesforce is arguably the world’s best CRM (customer relationship management) platform. It earned this title by making it simple for businesses to connect with both existing & prospective customers and market their products better. It has a wide range of products that make automation easier to achieve seamless workflows.