Strengths Weaknesses
Reliable Suppliers
Strong distribution network
Strong brand portfolio
Superb performance in new markets
Strong free cash flow
High level customer satisfaction
SWOT
Limited success outside core buisness
More investment in new technologies
Organisation structure
Financial planning
Profability ratio
Not highly successfull intergrating firms
Oppertunitys Threats
Stable free cash flow
Transportation cost decrease
Lower inflation rate
Goverment greendrive
New technology
Openings for new markets
Economic upstick and increase in customer spending
Liability laws
Shortage of skilled work force
The demand of the high pofitable products
Company can face law suits
Intence competition
Rising raw matterials
Growing Strengths of local distributors
Imitation of the counterfit and low quality products
Moodboard
Colour Pallette
Secondary Research
The brand was established in 1983 by John warble and David Makin and the leading UK specialist retailer of fashionable branded, sports and casual wear. The retailer expanded across the uk and Europe and recently Asia since starting as a single shop in Bury, England.
JD Sport purpose is to be a leading international multichannel retailer of sports, fashion and outdoor brands. The value being committed to protecting long-term interests shareholders; team-oriented; competitive; and ethical.
Two of the brand competitors are Footasylum and Sports Direct.
Trend Forcast
Trend forcasting websites such as WGSN have a Active colour forecast A/W 24/25 where they predict pinks and yellows of many hues will acure, as well as browns, whites and blacks.
Over my visit at JD Sports in Leiesecter, there wre a wide range of garment options as stated above.
Afew of the garments were Puffer jackets, tracksuits, a variety of top options, hoodies, shoes, underwear and socks, etc. Whilst there I saw that they had rails of garments which were on offer. They also had many of the manaquins in garments which were in fashion at the moment.
The garments were all very accessiable. They had different sections for Men, Women and Kids.
Top
Price- £23 Fabric- 100% Cotton
Trousers
Price- £80 Fabric- 100% Cotton
Shirt
Price- £55 Fabric- 100% Cotton
Jacket
Price- £160 Fabric- 100% Nylon
Creative Pattern
Created this creative patteren using Adobe Illustrator. Created this using the JD Sports logo to bring the brand into the patteren, also using it to create a repeat pattern. Using the different coloured logos to make the others stand out.
Range of 5 Garments
Front Back
References
344 Puffer Fabric Stock Photos - Free & Royalty-Free Stock Photos from Dreamstime. (n.d.). 344 Puffer Fabric Stock Photos - Free & Royalty-Free Stock Photos from Dreamstime. [online] Available at: https://www.dreamstime.com/photos-images/puffer-fabric.html [Accessed 17 Apr. 2023].
Adobe.com. (2020). Color wheel, a color palette generator | Adobe Color. [online] Available at: https://color.adobe.com/mythemes.
CRS Fur Fabrics. (n.d.). Waterproof 4oz NYLON Fabric Material PU Coated - BROWN. [online] Available at: https://crsfurfabrics.co.uk/product/waterproof-4oz-nylon-fabric-material-pu-coated-brown/ [Accessed 17 Apr. 2023].
Fabrics, P. and Fabrics, P. (n.d.). Plain 100% Cotton Fabric. [online] Pound Fabrics. Available at: https://poundfabrics.co.uk/products/plain-100-cotton-fabric?variant=31754534682647.
JD Sports. (n.d.). Black The North Face Nuptse 1996 Jacket | JD Sports UK. [online] Available at: https://www.jdsports.co.uk/product/black-the-north-face-nuptse1996-jacket/16199425/ [Accessed 17 Apr. 2023].
JD Sports. (n.d.). Black The North Face Trishul Cargo Track Pants | JD Sports UK. [online] Available at: https://www.jdsports.co.uk/product/black-the-north-facetrishul-cargo-track-pants/16586913/ [Accessed 17 Apr. 2023].
JD Sports. (n.d.). Buy Black Hoodrich Astro V3 Vest Jacket. [online] Available at: https://www.jdsports.co.uk/product/black-hoodrich-astro-v3-vest-jacket/16579105/ [Accessed 17 Apr. 2023].
JD Sports. (n.d.). Grey Dickies Millerville Ripstop Cargo Pants | JD Sports UK. [online] Available at: https://www.jdsports.co.uk/product/grey-dickies-millerville-ripstop-cargo-pants/19487251/ [Accessed 17 Apr. 2023].
JD Sports. (n.d.). Purple HUGO Emmond Overshirt | JD Sports UK. [online]
Available at: https://www.jdsports.co.uk/product/purple-hugo-emmond-overshirt/19526338/ [Accessed 17 Apr. 2023].
JD Sports. (n.d.). White Nike Sportswear Club T-Shirt | JD Sports UK. [online]
Available at: https://www.jdsports.co.uk/product/white-nike-sportswear-club-tshirt/19352065/ [Accessed 17 Apr. 2023].
Wikipedia Contributors (2018). File:JD Sports logo.svg. [online] Wikipedia. Available at: https://en.wikipedia.org/wiki/File:JD_Sports_logo.svg.
www.dreamstime.com. (n.d.). Realistic Seamless Cotton Upholstery Sailcloth Texture.Abstract Stock Vector - Illustration of pattern, graphic: 97484615. [online]
Available at: https://www.dreamstime.com/stock-illustration-realistic-seamless-cotton-upholstery-sailcloth-texture-abstract-rough-sackcloth-fabric-beige-linen-canvas-can-be-used-image97484615 [Accessed 17 Apr. 2023].