James Young Portfolio

Portfolio

James

Secondary Research

JD- Online and in store

1981- Orignial north west England leading global omnichanret retailer of sports fashion and outdoor brands 3400 stores across 38 territories UK, North America, Asia specific. 84% loyalty to brand ranked 11

Sports Direct

1982 Mike Astley. Sporting and skiing goods. In 90s a further 100 stores opened rebranded as a sports socar. 2019-Sports, Premium, Luxuery

Nike UK

Phill knight 1964

Bill boueman co-founder

Sports wear

Athletic footwear

Prediction 27.4%

2011-2025

Whilst visiting JD Sports in Leicester I noticed that they had a variety of different popular brands a few in which are The North Face, Nike, Adidas, Hoodrich, etc. The store also styled the mannequins using garments in which are in trend at the time, which will entice customers to walk into the store. There was also a large blue backlit sign promoting different schemes they are

Strengt hs

Strong Brand Recognition

Exclusive Partnerships and Offerings

Diverse Product Range

Physical and Online Presence

Expansion and Acquisition Strategy

In-house Brands

Investment in Technology

Weaknesses

Dependence on Third-Party Brands

Store Concentration in Malls

Competitive Market

Supply Chain Complexities

Operational Challenges in Online Scaling

Regulatory and Compliance Risks

Environmental Concerns

SWOT

Opportunit y's

E-commerce Growth

International Expansion

Sustainable and Ethical

Product

Diversification of Product Range

Collaborations and Partnerships

Enhanced Customer Experience

Private Label Expansion

Physical Store Innovations

Supply Chain Efficiency

Engaging in Health and Fitness Trends

Threats

Rising Competition

Economic Downturns

Changing Consumer Preferences

Supply Chain Disruptions

Digital Disruption

Regulatory and Compliance Issues

Environmental and Social Scrutiny

Technological Threats

Rising Operational Costs

As puffer jackets continue to grow in popularity within the younger population, luxury brands are sought after for their trusting high quality and timelessness. Although JD prices higher than its competitors Nike and Sports Direct, this is due to its fabrication. As a 100% Nylon garment, it is lightweight and holds great weather durability.

As t-shirts are a wardrobe staple comfortability is key. Although JD prices continue to rank higher than its competitors, this continues to be an example of their quality. As a 100% Cotton garment, it is a natural material which works to be breathable and sustainable in comparison to polyester which is synthetic and does the opposite. Also, Sports direct fails to show or list the materials for this garment.

JD prices when comparing shirts to its competitors are lower which means they are more accessible due to there affordability. As a 100% Lyocell garment, this shirt is made highly breathable even more so than cotton and especially synthetic polyester.

As jogging bottoms are a staple garment to the wardrobe means they are very popular. Amongst JD competitors they price average, not only offering a lightweight breathable cotton material but also promote sustainability using recycled polyester. Also, Sports direct fails to show or list the materials for this garment. Like For

Front

Price- £50

Fabric- 70% Cotton

30% Recycled Polyester

References

Admin (2023) JD Sports Swot Analysis - The Strategy Story, The Strategy Story - Simplifying Business Strategies. Available at: https://thestrategystory.com/blog/jd-sports-swot-analysis/ (Accessed: 22 April 2024).

Black the North Face Nuptse 1996 jacket: JD sports UK (no date) JD Sports. Available at: https://m.jdsports.co.uk/product/black-the-north-face-nuptse-1996-jacket/16199425/ (Accessed: 22 April 2024).

DRI-Fit Academy men’s zippered soccer pants (no date) SportsDirect.com. Available at: https://www.sportsdirect.com/nike-dri-fit-academy-mens-zippered-soccer-pants511209#colcode=51120903 (Accessed: 22 April 2024).

HBG Tee 9 SN42 (no date) SportsDirect.com. Available at: https://www.sportsdirect.com/boss-hbgtee-9-sn42-591527#colcode=59152701 (Accessed: 22 April 2024).

Homepage (2024) JD SportsFashion. Available at: https://www.jdplc.com/#:~:text=Established%20in %201981%20with%20a,North%20America%20and%20Asia%20Pacific (Accessed: 22 April 2024).

Hugo Kason long-sleeve shirt (no date) SportsDirect.com. Available at: https://www.sportsdirect.com/hugo-hugo-kason-long-sleeve-shirt-553872#colcode=55387201 (Accessed: 22 April 2024).

Insulated puffer jacket (no date) SportsDirect.com. Available at: https://www.sportsdirect.com/firetrap-insulated-puffer-jacket-601857#colcode=60185703 (Accessed: 22 April 2024).

Kunst, A. (2024) JD Sports Brand Profile UK 2023, Statista. Available at: https://www.statista.com/forecasts/1252281/jd-sports-fashion-online-shops-brand-profile-in-theuk#:~:text=How%20loyal%20are%20the%20customers,show%20loyalty%20to%20the%20brand (Accessed: 22 April 2024).

Nike men’s woven short-sleeve basketball top. Nike UK (no date a) Nike.com. Available at: https://www.nike.com/gb/t/woven-short-sleeve-basketball-top-LXgqh8/FB7042-010?

nikegos=true&cp=19644774499_search_&Macro=--g-10628703748-110516034408--m-ENcssproducts-453317343317-pla-912362808209-100688600196609138814&ds_rl=1252249&gad_source=1&gbraid=0AAAAADq9vlPqbNKfFdbbFuF47A5AP5QJ&gclsrc=aw.ds (Accessed: 22 April 2024).

Nike men’s woven short-sleeve basketball top. Nike UK (no date b) Nike.com. Available at: https://www.nike.com/gb/t/woven-short-sleeve-basketball-top-LXgqh8/FB7042-010? nikegos=true&cp=19644774499_search_&Macro=--g-10628703748-110516034408--m-ENcssproducts-453317343317-pla-912362808209-100688600196609138814&ds_rl=1252249&gad_source=1&gbraid=0AAAAADq9vlPqbNKfFdbbFuF47A5AP5QJ&gclsrc=aw.ds (Accessed: 22 April 2024).  Nike Miler Men’s Dri-fit UV short-sleeve running top. Nike UK (no date) Nike.com. Available at: https://www.nike.com/gb/t/miler-short-sleeve-running-top-N2WbP6/DV9315-376?_gl=1%2Aurjcdt %2A_up%2AMQ..&gclsrc=aw.ds (Accessed: 22 April 2024).

Nike Sportswear Tech Fleece Men’s joggers. Nike UK (no date) Nike.com. Available at: https://www.nike.com/gb/t/sportswear-tech-fleece-joggers-3Gs9zz/FB8002-276?_gl=1%2Aztw6rz %2A_up%2AMQ..&gclsrc=aw.ds%29 (Accessed: 22 April 2024).

Nike Windrunner Primaloft® men’s storm-fit hooded puffer jacket. Nike UK (no date) Nike.com

Available at: https://www.nike.com/gb/t/windrunner-primaloft-hooded-puffer-jacket-lJB180/FB8185010?_gl=1%2A114wdbm%2A_up%2AMQ..&gclsrc=aw.ds (Accessed: 22 April 2024).

Tighe, D. (2024) Nike’s global market share in Athletic Footwear 2011-2025, Statista. Available at: https://www.statista.com/statistics/216821/forecast-for-nikes-global-market-share-in-athleticfootwear-until-2017/#:~:text=Between%202011%20and%202025%2C%20Nike’s,steady%20at %20around%2027.4%20percent (Accessed: 22 April 2024).

Where it all began (no date) About us | Sports Direct. Available at: https://www.sportsdirect.com/about-us (Accessed: 22 April 2024).

Black adidas originals trefoil essential joggers: JD sports UK (no date) JD Sports. Available at: https://m.jdsports.co.uk/product/black-adidas-originals-trefoil-essential-joggers/19617273/ (Accessed: 22 April 2024).

Blue Levi’s Sunset Shirt: JD sports UK (no date) JD Sports. Available at: https://m.jdsports.co.uk/product/blue-levis-sunset-shirt/19625953/ (Accessed: 22 April 2024).

Grey the north face energy back graphic T-shirt: JD sports UK (no date) JD Sports. Available at: https://m.jdsports.co.uk/product/grey-the-north-face-energy-back-graphic-t-shirt/19625201/ (Accessed: 22 April 2024).

Log in (no date) WGSN. Available at: https://www.wgsn.com/fashion/article/654d13eef6eb3baf573ce92f (Accessed: 22 April 2024).