Content re-optimization has proven to be one of the fastest ways to improve rankings and drive in more traffic. This could be possible due to various factors like age value, comprehensiveness, and high potential. So, if you are considering a re-optimization of your content, it’s a great idea! But, do you know which content you need to re-optimize?
Instead of wasting time optimizing content for that part which won’t be noticeable or which won’t bring in any leads, it is wise to first understand the part of content that needs to be optimized on your site, and then work only on those parts to eliminate wastage of time, and increase your gains. So, here are some steps and tips to identify which content on your site needs to be re-optimized. Find threshold keywords If a piece of content isn’t ranking in the top five positions for a target keyword, it isn’t providing any value. You need to identify the keywords that can be brought into the first five by just giving a slight boost. Don’t fetch keywords that are ranking on page 5, and expect it to come all the way up to the top five. That is