Even if you have the best information, an appealing design, relevant images, and a convenient layout, your visitors will be leaving you to run towards your competitors, if you have a slow page loading speed. Visitors aren’t going to wait for more than 3–5 seconds for your page to load; there’s an urgency all around! Thus, with a slow speed, you result in increased bounce rates, lower conversions, and hence, loss of revenue. Listed below are some effective ways in which you can improve page speed to implement change. 1. Leveraging browser caching When a visitor comes onto a site, the logo, images, background, styles, and every other asset on the site downloads to the visitor’s hard drive, and are stored there for a predetermined period of time. This means that the next time the visitor comes to the site, there is no need to download it again, which helps in loading the page faster, thus offering a better user experience. This caching of data is one of the best ways to speed up your site for your users. 2. Cleaning up your code Google relies on a lot of factors to determine a site’s ranking, one of them being crawlability — the ease at which it can access and crawl the content on a site. When your site is coded correctly, crawlability is quick. But, if there are errors in the code, everything becomes slow and difficult, making page speed significantly slow. If you have a long online history, your coding is probably outdated, inefficient, or filled with unintentional errors that accumulate over time. A thorough audit of your code helps you identify issues, and address them appropriately. 3. Compressing every possible asset If your website is packed with content, media, and other assets, it’ll reduce the page loading time, slowing down your site. Compressing these assets will lessen the burden on both your servers and users. Doing so can also drastically decrease the upload time for HTML, CSS, and JavaScript files, thus making page speed faster. 4. Getting a Content Delivery Network