Using Google Alerts For Link Building Jain Technosoft Link building is very directly related to relationship building. When you need links, you can always rely on those business owners and websites with whom you have a good relationship. If you don’t have a good relationship, you’ll have to them buy and sell links, or trade links, both of which are black hat SEO techniques, for which you may be penalized if you’re caught.
However, there is yet another link building strategy – fresh mentions. When a webmaster published your brand name or product without actually linking to your site, these are known as fresh mention opportunities. This becomes easy because the webmaster already knows you, and you don’t have to explain yourself to the site owner. All you may have to do is just ask them to put an <a href> tag in the code. But, how do you find these fresh mentions? Google Alerts is what can help you.