Google is who decides where your page will rank for which keyword. If you are a local business, you would always want to rank at the top, at least in the top 3, so that you can have maximum visibility and more visitors walking into your store. So, how do you attain that position?
Obviously, by impressing Google, isn’t it? But how? There are three basic factors that drive Google’s local algorithm and rankings, which you must know about and understand so that you can work on them and build up a reputation of your brand in Google’s eyes, so as to rank higher. Factor 1 – Relevance Relevance is one of the biggest factors that Google emphasizes on. The search engine giant wants to provide only the best to its users. When visitors search for a term, they want to offer them with the most useful and relevant solutions. Thus, your content needs to be relevant to what the searchers are looking for. Google will always check for those businesses that are the most popular and most wellregarded in the local market area; and if you are one of them, you will move higher on the list, depending upon the next two considered factors.