How to Grow Your Youtube Channel Organically: 5-Step YT Strategy - Jain Technosoft

YouTube is the biggest free video-sharing website that makes it easy to watch as well as create and share videos online. It is a great place to find and connect with your audience, where you can tell an entire story about yourself or your brand and products/services. And, with marketers incorporating video into their marketing strategies, YouTube proves to be one of the biggest boons for a business or a blogger.

After all, every month there are more than 2 billion people who use the platform!

In fact, YouTube is the world’s second most visited website after Google. So, when you want to target your audience through some video marketing strategies you could either hire an SEO company in India who is an expert at the job, or you could use the below stated five-step strategy to grow your own YouTube channel.

How to grow your own YouTube channel Organically? - Top 5 Step YT Strategy

Step 1 – Identify your target audience You don’t want to waste time on some random visitors. Instead, you want to target your particular set of audiences and attract them towards you. So, the first step towards creating and growing a YouTube channel is to first identify the right kind of audience you should be targeting. For this, you must highlight the interests, likes, dislikes, and pain points of your target audience. Doing such research will help you create better-targeted content. So, how do you go about it?

• First, you can go through your customer feedback segment to see what your customers need, or are complaining about.

• Next, check with your customer care team to ask them for the most common comments or queries they’re receiving.

• Use social media monitoring to find the demographic, psychographic, and behavioural data on your audience, using which you can build a buyer persona.

• Use social listening tools to find online conversations about your brand and products/services, and identify the kinds of social media platforms being used, the content being shared, the topics being discussed, and the questions being asked.

• All of this will help you know about the topics you need to cover and the questions you need to answer, which can help target your particular kind of audience.

• Step 2 – Create videos based on your goals After you identify your audience, you also need to identify your own goals. What are you trying to achieve? Is it brand awareness, is it drawing attention, is it conversion, or something else? It is your goal that will decide upon what kind of video you should be creating.

It isn’t necessary to create simply what your competitors are creating. Their goals could be different; their methodologies could be different. Identify your distinct goals, and plan on the topics as well as the formats that you should be targeting.

Whatever topic and format you choose, your videos should be giving some value to your audience.

Step 3 – Create authentic content with the resources in hand Now that you know the requirements of both your brand and your audience, you’re in a good place to start creating your content. But remember, you also need to stay within your budget. What we mean is that you should try creating your videos with the resources you already have. Before investing in any outer equipment or third-party assistance, ascertain whether you really require them.

Don’t spend on something you could do without. If you don’t need those professional cameras and the best lights, don’t go in for them just to make your videos look professional. Filming with a smartphone camera in normal lights can also create a great video, provided you’re offering your audience what they want.

Also, unless it’s absolutely important to ask another professional or influencer to shoot for you, go ahead and film the video on your own. If your brand doesn’t actually need a face, you can opt for a voice-over video (Many successful video channels on YouTube are working with voice-over videos). Just be yourself; you don’t need a huge team of directors and actors to work on your videos.

Step 4 – Be consistent Consistency is a great way to keep your audience with you. We aren’t speaking of consistent monotonous videos here. What we mean is that you should have a consistent publishing schedule.

This will help you look professional, while also having your visitors waiting to find out new stuff from you on a regular basis. When they know that a new video is expected on a particular day or time, they’ll look forward to it.

This will create interest and bring you, long-term visitors. Also, a regular posting schedule is one of the important elements on YouTube’s algorithm list. It could be every day, once a week, or even once a month – that is for you to decide, but what’s important is consistency. How often you publish isn’t important, but having a regular posting schedule is.

Step 5 – Work on YouTube SEO Every SEO company in India will agree to the fact that YouTube is the largest video search engine, which makes optimization certainly important. You need to

thus effectively invest in YouTube SEO. This includes optimizing your title, descriptions, tags, categories, subtitles, and thumbnails.

• You can research and include targeted keywords wherever possible.

• You must keep the title only up to 60 characters.

• You must add links to your website or social media profile in your description.

• You must create a custom thumbnail with exciting visuals and targeted text Master your YouTube marketing strategy with the above-mentioned steps, and see the difference!

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