SEO reporting has always been pictured as an activity that utilizes a lot of time, which could have been used on other important jobs otherwise. Moreover, even after the enormous amount of time put in, it isn’t guaranteed that the client will read the report! However, even though it may sound like a big amount of waste, it actually isn’t. If you look at SEO reporting as a client retention tool, you will see how it actually benefits you. No reporting means no communicated value, which in turn means no clients. Thus, reporting is actually a very inevitable tool to retain clients. But, how can you use SEO reporting as a client retention tool? You definitely need to do it in the right manner. So, here are some tips that will help you. Or, you may hire a professional digital marketing company in India to help.
Set specific goals Make sure the goals you have are specific and mutually agreed upon well in advance. Discuss with the client what the goal is, which will help you decide as to whether the target has been achieved, missed, or exceeded.
Report on what the clients care about If the reports have nothing to connect with the objectives of the client, it will be a big waste. Clients are always busy with a number of things going around in their heads. If they don’t fight something that catches their eye or that interests them, they will just throw away the report! So, you need to make your report count; and for this, you need to first and foremost understand the main business objective of the client. Then, you must create an SEO plan to help achieve that goal. After executing the plan, you must then report on the metrics that best measure the work done. In short, you must be able to choose and stick to appropriate KPIs that match the required business objectives and reporting strategy.