Data is part of everything that a business involves. Employing a data-driven approach can strengthen a business’ marketing efforts by shortening the buying cycle, boosting customer lifetime value, and increasing ROI.
Data is behind every little detail and process, which means that any growth strategy cannot exist without a strong data foundation. In a growth strategy, data can minimize the guessing game, ensuring informed decisions. Marketers need to know the exact data that is to be collected, and the outcome to expect out of it. It is also important to have the right set of tools to collect the data needed, put it up on the dashboard, and monitor it simultaneously. There are a lot many tools available, out of which Google Analytics is seen to be the most reliable and popular one. Google Analytics brings life to web traffic! Google Analytics is the undisputed king of Web analysis features, with more than 85% of website owners using the tool to track their Web traffic. That’s because this tool brings loads of Web traffic and user engagement analysis, offering ultraprecise information about the wants, needs, and behaviours of the visitors and users. It provides data from a website or app on engagement, conversions, and