App Traffic Decline – Why Is It & What To Do? Mobile apps today are an important means to capture new leads and customers. You may have had an app built for the same purpose. But, what if you one day find out that you are experiencing a decline in the app traffic? And, even worse, what if you don’t realize the cause of the decline? It could be very damaging. This is why we have come up with this blog that can help you with the process of investigating any drop in your app store visits and its reason, along with some steps to help you gain that lost traffic back.
Why has your app store visit count dropped? Identifying any potential external factors – External factors like seasonality may affect a lot many businesses and industries. You could thus talk to your point of contact and ask if seasonality impacts their business. Identify any fall in app installs. If not, there should be nothing to worry about, as it could be Google’s or Apple’s algorithmic changes doing the work. Identifying keywords – Find out the keywords that saw the biggest drop in app store visits. For any branded terms seeing a drop, it could mean competitors bidding on your branded terms, or a decrease in the amount of advertising spend that builds brand awareness. Similarly, in the case of non-branded terms, it could mean any recent optimization changes having a negative impact, app crashes, an algorithm update, or better optimization of your competitors’ apps. However, if both branded and non-branded keywords are showing a drop, you have definitely either violated Google’s policies.