Adding Lead Generation Processes To Your Link Building Strategy - Jain Technosoft Links are an important part of every online business, but as much as they are important, they are equally harder to get. That’s why you need an effective link building strategy.
When considering a customer purchase cycle, you must understand that there are eight touchpoints before a customer finally makes a purchase. You need to focus on each touchpoint, to understand what drives a customer to buy a product, rather than focusing only on the sales. You thus need to focus on what bridges the gap between a stranger and a buyer. This brings in the “lead” that is actually a prospective buyer or future customer. Once a stranger becomes a lead, it becomes easier to reach out to them through emails, Facebook remarketing, and on-site personalization. Now, you’ll ask, what this has to do with link building. Well, in link building, one needs links, just like one needs sales in marketing. There’s no lead generation in link building; it’s either link or nolink reporting; and, this is where the process is broken. Every